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In this episode, I sat down with Ginny Delaitre, founder of VDS Digital, to unpack how trust becomes your secret weapon in marketing — especially in industries that don't mess around like military, healthcare, and cybersecurity.

Ginny shares her journey from product design to UX marketing mastermind, and how her hands-on approach helps clients map the full user journey before they even convert.

From brand color consistency to call-to-actions, she breaks down what makes a brand feel unique in a sea of "ordinary".

We also get into the big topic: AI marketing

Ginny isn’t here to automate everything. She’s about smart workflows, selective automation, and keeping that human oversight where it counts.

You’ll hear real talk on what it means to market responsibly in the AI age—with authenticity, actual results, and a few strong opinions.

If you’re in a high-stakes industry (or just tired of sleazy marketing), this one’s for you.

Connect with Ginny here: https://vdsdigitalagency.com/

HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.

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Conversion Zoo on Spotify: ⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠

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