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Email works. SMS works better (if you don’t overdo it).

This week, I chatted with Nikita Vakhrushev from Aspekt Agency about using AI to make email and SMS marketing actually work.

We talk about:

• Why email’s your go-to, and SMS is for the big stuff

• How tools like ChatGPT and Claude help you move faster

• What most agencies get wrong about automation

• And how to build a team that gives honest feedback and doesn’t need babysitting

Nikita’s prepping for Black Friday now. Tidying up email lists. Reducing unsubscribers. Segmenting lists. Hiring people who get it.

If you’re running an agency or running out of time, this one’s for you.

Connect with Nikita here: https://aspektagency.com/email-sms-marketing-audit/

HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.

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