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Brendan Schmidt is the founder of Masculine Revival, a business that started as an Instagram page and quickly grew into a full-time income helping men through coaching and men’s group programs.

Brendan and Curt talk about the logistical, business side of things, including how Brendan makes $150K/year, but then spend a lot of time talking about the “dark side” of being an influencer.

This is a conversation that is happening behind closed doors between people who are feeling the weight of being in such an unnatural position, but this is maybe the first time a conversation like this has been shared publicly.

There’s a larger conversation around social media, coaching as a profession (especially when you’re helping Christians), and how to balance being an influencer and staying humble and focused on what’s most important, so consider this the introduction to an important topic.

We talk about:

1:29 The story of Masculine Revival

4:42 One platform focus and messaging on IG

8:41 The energy-driven business structure

14:16 Can you just be a mission-driven “purist” as an entrepreneur?

21:34 The faith to walk away from business?

22:40 Becoming a Christian, pivoting business, questioning everything

27:18 The bizarre weight and conflict of being a Christian influencer

36:20 Don’t make the business the be all, end all

45:48 More time for local community?

52:11 Subscription boxes

Brendan’s Links:

Masculine Revival on Instagram

Masculine Revival Podcast (Find on Apple, Spotify, YouTube)

Resources Mentioned In This Episode

CTB Episode 2 with Scott Rammage (Find on Apple, Spotify, YouTube)

Family Teams

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Hunter Sprague is Transformation Coach for Christian Leaders…which means he’ll get you fit and help you stay that way without backsliding. Hunter has built a business in less than 2 years that brings him $10K+/month already, and it’s only his first entrepreneurial endeavour. Learn how he did it by starting an IG page after spending his entire adult life in ministry.

We talk about:

0:39 Hunter Sprague and Monolith Movement

3:25 Mindset from ministry to entrepreneurship

9:34 Patience before jumping in

15:04 What’s the deal with worrying about the future?

22:44 Start a business with an Instagram page

30:15 Building a coaching program

41:17 Marketing on Instagram

47:32 How the business is doing

55:50 Business ideas

Hunter’s Links:

Monolith Movement IG

Resources Mentioned In This Episode

Kingdom Economic Coalition

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Bob Lotich started SeedTime (formerly ChristianPF) in 2007 with a passion to help fellow believers learn how to manage their money wisely and for God’s glory. For the last 17+ years, he and his wife Linda have been writing and teaching people on their website, book, podcast, and courses. They have donated over $1 Million, and currently donate 43% of their income.

As one of the very early successful bloggers, this was a fascinating conversation discussing the growth and journey of a nearly 20 year old internet business.

We talk about:

0:39 The crazy full-circle moment of how Bob unknowingly launched my 12+ year entrepreneurial journey

5:33 Should you create content as an expert or someone figuring it out along the way?

11:09 How Bob stays connected to his target audience, even as he grows personally

18:10 The first 7 cents from Adsense and the growth of the blog into a business

28:09 The ups and downs of working on the same online business for 17 years

32:18 How operations have changed from writing a blog to running a larger business

36:58 Why rebrand (and what to do when you accidentally kill your SEO)

46:28 Business ideas and trends Bob is interested in right now

51:32 Being created to work and creating tension that allows you to truly have to rely on God

Bob’s Links:

Website

IG | YT | Twitter

Podcast

Courses

Simple Money, Rich Life Book

Resources Mentioned In This Episode

Get Rich Slowly

The 4-Hour Workweek

Getaway

Hip Camp

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