With 2025 at the halfway mark, now’s the time to take stock: What’s working? What’s not? And where should you focus next?

In this episode, Haley Kaplan sits down with Camille Arnold, Director of Experiential Marketing at Splash, and Kristen Vesey, Senior Field Marketing Manager at Ramp. They discuss how to fine-tune your event mix, how to use first-party data more effectively, and how to nurture buyer relationships.

Tune in to learn:

• Creative ways to capture meaningful attendee insights
• Why events and content strategy should be connected
• Tips for cross-team collaboration with sales and CX

Episode outline:

(00:00) Meet Camille Arnold and Kristen Vesey

(06:47) Lessons from 2024 and what’s changing in 2025

(12:31) Event mix, goals, and strategy

(17:56) Nurturing customer relationships

(24:23) Post-event strategy and proving ROI

(29:17) Capturing first-party data from events

(36:04) Trends and innovations to try this year

(38:12) How to future-proof your event strategy

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Tell us what you thought about the episode

Smaller, repeatable events are the cornerstone of an event-led growth strategy. But does the fact that they’re smaller mean they’re easier to run?

In part two of our event-led growth (ELG) series, Camille Arnold continues her conversation with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to debunk the idea that smaller events require less effort or planning that the rest of the event mix. They discuss what goes into making small events repeatable and effective, and how to balance scaling successful formats with the need to keep things fresh.

Tune in to learn:

• The role of tech in scaling events
• Metrics that matter for small, repeatable events
• Tips for aligning ad hoc events with ELG goals

Episode outline:

(00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu

(01:06) Why small events aren’t always simple

(06:25) Scaling programs without losing interest

(09:42) Tools that make a flexible event strategy possible

(12:56) Ad hoc events in an ELG strategy

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Tell us what you thought about the episode

What is event-led growth, and how do you know if you’re doing it?

In part one of our event-led growth (ELG) series, Camille Arnold sits down with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to explore the question: does a commitment to hosting events mean you're practicing event-led growth?

Tune in to learn:

• What most marketers overlook when planning events
• The key differences between "just doing events" and using an ELG strategy
• How to identify your ICP and build an event strategy that benefits them

Episode outline:

(00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu

(05:12) The key traits of event-led growth

(13:08) Understanding attendee behavior

(20:52) The impact of events on customer relationships

(25:14) Increase engagement through smaller, repeatable events

(27:15) The conundrum of attribution

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Tell us what you thought about the episode