Part 1: Getting Started with Your Event-Led Growth Strategy
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Part 1: Getting Started with Your Event-Led Growth Strategy
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What is event-led growth, and how do you know if you’re doing it?
In part one of our event-led growth (ELG) series, Camille Arnold sits down with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to explore the question: does a commitment to hosting events mean you're practicing event-led growth?
Tune in to learn:
- What most marketers overlook when planning events
- The key differences between "just doing events" and using an ELG strategy
- How to identify your ICP and build an event strategy that benefits them
Episode outline:
(00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu
(05:12) The key traits of event-led growth
(13:08) Understanding attendee behavior
(20:52) The impact of events on customer relationships
(25:14) Increase engagement through smaller, repeatable events
(27:15) The conundrum of attribution
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