With 2025 at the halfway mark, now’s the time to take stock: What’s working? What’s not? And where should you focus next?

In this episode, Haley Kaplan sits down with Camille Arnold, Director of Experiential Marketing at Splash, and Kristen Vesey, Senior Field Marketing Manager at Ramp. They discuss how to fine-tune your event mix, how to use first-party data more effectively, and how to nurture buyer relationships.

Tune in to learn:

• Creative ways to capture meaningful attendee insights
• Why events and content strategy should be connected
• Tips for cross-team collaboration with sales and CX

Episode outline:

(00:00) Meet Camille Arnold and Kristen Vesey

(06:47) Lessons from 2024 and what’s changing in 2025

(12:31) Event mix, goals, and strategy

(17:56) Nurturing customer relationships

(24:23) Post-event strategy and proving ROI

(29:17) Capturing first-party data from events

(36:04) Trends and innovations to try this year

(38:12) How to future-proof your event strategy

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Tell us what you thought about the episode