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Decision-making is the foundation of both business success and a fulfilling life. Yet we rarely acknowledge how these choices, both conscious and unconscious, shape our entrepreneurial journey. When we avoid making decisions, we drift—and drifting rarely leads to the business or life we truly want.

Throughout my entrepreneurial journey, I've learned that thoughtful decision-making transformed my small pamper events business into a thriving events company handling everything from children's birthdays to adult celebrations. Did I make perfect choices every time? Absolutely not! But consistently making decisions, rather than avoiding them, propelled my business forward.

Finding balance is crucial. A business consuming 99% of your energy while leaving only 1% for personal life might grow initially, but such growth isn't sustainable. My father would remind me, "You're putting yourself last," emphasizing that business success loses its meaning if you never actually enjoy life. Many entrepreneurs face decision paralysis—sometimes from uncertainty, sometimes from fear of outcomes (both positive and negative). But avoiding decisions leads to stagnation, wasted time, and countless missed opportunities.

What makes a good decision? Simply put, it aligns with YOUR desired outcome, not someone else's. This explains why blindly copying another entrepreneur's path often fails; their choices match their unique circumstances, not yours. When mistakes happen (and they will), avoid spiraling into self-doubt. Instead, ask: "How can I rectify this? What's my next step?" Every misstep contains valuable lessons if you're willing to learn rather than dwell on failure.

This week, identify one area of your business where you've been drifting and make a decision—even a tiny one. That's how you begin creating the business and life you truly want. Sign up for my email list in the show notes to receive our new freebie that will help guide your decision-making process!

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Failure in business isn't the opposite of success but rather the strategy you didn't know you were running. Every entrepreneur faces failure at some point, but what separates successful ones is their ability to learn from mistakes by analyzing data and adjusting strategy rather than taking failure personally.

• Failure equals feedback, showing what doesn't work so you can get closer to what does
• Without failure, you're just guessing—failure provides concrete evidence for improvement
• Early mistakes with Facebook advertising taught valuable lessons through analysis
• Emotional reactions to failure prevent strategic thinking and progress
• Consistency is crucial but often overlooked by entrepreneurs
• Four-step strategy: diagnose what went wrong, detach and remove ego, decide what to do differently, deploy with lessons integrated
• Successful businesses all experience repeated failure behind their highlight reels
• Take the shame out of failure and transform it into strategic action
• Failure becomes the beginning of your next strategy when handled correctly

Coming soon: A free resource with four steps to turn your idea into a foundation plan you can follow. Sign up in the show notes to stay updated on all upcoming offers.

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We explore why waiting for perfect conditions is the biggest obstacle to business growth and how taking imperfect action creates momentum that perfectionism never will.

• Fear of failure, perfectionism, and comparison trap us in endless waiting
• Your first version will never be perfect but it's your ticket into the game
• Waiting feels safe but costs you time, money and confidence
• Comparing yourself to others is comparing your beginning to someone else's highlight reel
• Action creates clarity – test and then refine rather than waiting for perfect
• Momentum is more powerful than being ready
• Every successful entrepreneur started before they felt ready

Free resource coming soon – four steps to turn your idea into a foundation plan you'll actually follow. Sign up for the email list to receive it directly. Follow the podcast for weekly Monday episodes. DMs and emails always open for questions or topic suggestions.

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Have you ever wondered why some businesses with brilliant plans still fail to gain traction? The missing ingredient might not be what you expect.

Welcome back to Business Built with Strategy! After a personal hiatus following the sudden loss of my father – who was not only my dad but my business mentor and hero – I'm returning with crucial insights about an overlooked aspect of entrepreneurial success.

Strategy alone simply isn't enough. While having a clear business strategy is undeniably important (without one, you're just winging it), many entrepreneurs mistakenly focus solely on creating the perfect plan while neglecting how they'll communicate and embody that strategy. Common pitfalls include confusing to-do lists for strategy, mindlessly copying competitors without understanding context, and changing direction too frequently due to lack of clear benchmarks.

What truly transforms a good business into a great one is the marriage of strategy with presence. Think about it: can you confidently pitch your business in any room? From casual coffee shop conversations to standing on stage before thousands? Your ability to communicate with authenticity and confidence is just as crucial as having a solid plan. Strategy without presence is merely a plan collecting dust; presence without strategy is confidence with no direction. Together, they create something powerful – a business that genuinely moves people.

I'm thrilled to announce I've been working on something special that fuses these two essential elements. If you've ever frozen when it came time to present your ideas or struggled to effectively communicate your vision, this upcoming offering is designed for you. Remember: strategy is the map, presence is the vehicle – and you need both to reach your destination. Subscribe now or join my email list to be first to hear the details!

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We have just over four and a half months left until the end of the year, which is more than enough time to make a real shift in your business if you follow your strategy.

• Four and a half months equals about 20 weeks – enough time to build and launch an offer, grow your email list, or strengthen your systems
• Avoid the trap of thinking "I'll just wait until January" which wastes nearly half a year
• Choose one main business goal for the remainder of the year that would put you in a different position
• Break your goal down into weekly wins by reverse engineering it into 20 weekly steps
• Cut time wasters by asking if each task directly helps reach your goal
• Small, consistent actions create compound results better than bursts of effort followed by burnout
• The end of the year isn't a waiting room for January – it's a runway for your business

If you want clear, practical strategies you can use right away, follow Business Built with Strategy wherever you listen to your podcasts and share this episode with someone who's ready to end their year strong.

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Being busy doesn't mean you're building a business that will last. There's a crucial difference between working in your business (spinning, firefighting) and working on it strategically.

• Busy looks productive but may not lead to sustainable growth
• Busy is reacting while building is creating
• Staying busy feels safer and gives an illusion of progress
• Ask yourself: "Is this moving me closer to where I want to be?"
• Building requires intentional actions that aren't always visible
• Key questions: What am I building? What do I want to be known for?
• Success comes from strategy, not from having a packed calendar
• You're allowed to stop doing things that don't move the needle

Come and get on my list - the link is in the show notes for the upcoming freebie that will help you map out what you want to build so you're not wasting time staying stuck in busy mode.

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Confidence alone won't build a sustainable business. Systems, automation, and strategic infrastructure are what truly create scalable success and prevent burnout.

• Confidence helps with visibility and selling but cannot replace systems, structure, or strategy
• A business that only works when you're working is actually just a demanding job
• Four essential strategy components: clear problem-solving offer, profitable pricing, client acquisition system, and automation
• Five key areas to automate: lead capture, client onboarding, email sequences, scheduling/payment, and content scheduling
• Automation doesn't make your business cold—it makes it functional and prevents burnout
• Systems free you to focus on what you're good at and make your business work even when you're offline
• Batch content creation saves significant time compared to daily posting

Please rate my podcast and follow if you enjoyed this episode. It means so much to me and I'll see you next week on Monday.