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Have you ever wondered why some businesses with brilliant plans still fail to gain traction? The missing ingredient might not be what you expect.

Welcome back to Business Built with Strategy! After a personal hiatus following the sudden loss of my father – who was not only my dad but my business mentor and hero – I'm returning with crucial insights about an overlooked aspect of entrepreneurial success.

Strategy alone simply isn't enough. While having a clear business strategy is undeniably important (without one, you're just winging it), many entrepreneurs mistakenly focus solely on creating the perfect plan while neglecting how they'll communicate and embody that strategy. Common pitfalls include confusing to-do lists for strategy, mindlessly copying competitors without understanding context, and changing direction too frequently due to lack of clear benchmarks.

What truly transforms a good business into a great one is the marriage of strategy with presence. Think about it: can you confidently pitch your business in any room? From casual coffee shop conversations to standing on stage before thousands? Your ability to communicate with authenticity and confidence is just as crucial as having a solid plan. Strategy without presence is merely a plan collecting dust; presence without strategy is confidence with no direction. Together, they create something powerful – a business that genuinely moves people.

I'm thrilled to announce I've been working on something special that fuses these two essential elements. If you've ever frozen when it came time to present your ideas or struggled to effectively communicate your vision, this upcoming offering is designed for you. Remember: strategy is the map, presence is the vehicle – and you need both to reach your destination. Subscribe now or join my email list to be first to hear the details!