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Decision-making is the foundation of both business success and a fulfilling life. Yet we rarely acknowledge how these choices, both conscious and unconscious, shape our entrepreneurial journey. When we avoid making decisions, we drift—and drifting rarely leads to the business or life we truly want.

Throughout my entrepreneurial journey, I've learned that thoughtful decision-making transformed my small pamper events business into a thriving events company handling everything from children's birthdays to adult celebrations. Did I make perfect choices every time? Absolutely not! But consistently making decisions, rather than avoiding them, propelled my business forward.

Finding balance is crucial. A business consuming 99% of your energy while leaving only 1% for personal life might grow initially, but such growth isn't sustainable. My father would remind me, "You're putting yourself last," emphasizing that business success loses its meaning if you never actually enjoy life. Many entrepreneurs face decision paralysis—sometimes from uncertainty, sometimes from fear of outcomes (both positive and negative). But avoiding decisions leads to stagnation, wasted time, and countless missed opportunities.

What makes a good decision? Simply put, it aligns with YOUR desired outcome, not someone else's. This explains why blindly copying another entrepreneur's path often fails; their choices match their unique circumstances, not yours. When mistakes happen (and they will), avoid spiraling into self-doubt. Instead, ask: "How can I rectify this? What's my next step?" Every misstep contains valuable lessons if you're willing to learn rather than dwell on failure.

This week, identify one area of your business where you've been drifting and make a decision—even a tiny one. That's how you begin creating the business and life you truly want. Sign up for my email list in the show notes to receive our new freebie that will help guide your decision-making process!

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Failure in business isn't the opposite of success but rather the strategy you didn't know you were running. Every entrepreneur faces failure at some point, but what separates successful ones is their ability to learn from mistakes by analyzing data and adjusting strategy rather than taking failure personally.

• Failure equals feedback, showing what doesn't work so you can get closer to what does
• Without failure, you're just guessing—failure provides concrete evidence for improvement
• Early mistakes with Facebook advertising taught valuable lessons through analysis
• Emotional reactions to failure prevent strategic thinking and progress
• Consistency is crucial but often overlooked by entrepreneurs
• Four-step strategy: diagnose what went wrong, detach and remove ego, decide what to do differently, deploy with lessons integrated
• Successful businesses all experience repeated failure behind their highlight reels
• Take the shame out of failure and transform it into strategic action
• Failure becomes the beginning of your next strategy when handled correctly

Coming soon: A free resource with four steps to turn your idea into a foundation plan you can follow. Sign up in the show notes to stay updated on all upcoming offers.