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Failure in business isn't the opposite of success but rather the strategy you didn't know you were running. Every entrepreneur faces failure at some point, but what separates successful ones is their ability to learn from mistakes by analyzing data and adjusting strategy rather than taking failure personally.

• Failure equals feedback, showing what doesn't work so you can get closer to what does
• Without failure, you're just guessing—failure provides concrete evidence for improvement
• Early mistakes with Facebook advertising taught valuable lessons through analysis
• Emotional reactions to failure prevent strategic thinking and progress
• Consistency is crucial but often overlooked by entrepreneurs
• Four-step strategy: diagnose what went wrong, detach and remove ego, decide what to do differently, deploy with lessons integrated
• Successful businesses all experience repeated failure behind their highlight reels
• Take the shame out of failure and transform it into strategic action
• Failure becomes the beginning of your next strategy when handled correctly

Coming soon: A free resource with four steps to turn your idea into a foundation plan you can follow. Sign up in the show notes to stay updated on all upcoming offers.

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We explore why waiting for perfect conditions is the biggest obstacle to business growth and how taking imperfect action creates momentum that perfectionism never will.

• Fear of failure, perfectionism, and comparison trap us in endless waiting
• Your first version will never be perfect but it's your ticket into the game
• Waiting feels safe but costs you time, money and confidence
• Comparing yourself to others is comparing your beginning to someone else's highlight reel
• Action creates clarity – test and then refine rather than waiting for perfect
• Momentum is more powerful than being ready
• Every successful entrepreneur started before they felt ready

Free resource coming soon – four steps to turn your idea into a foundation plan you'll actually follow. Sign up for the email list to receive it directly. Follow the podcast for weekly Monday episodes. DMs and emails always open for questions or topic suggestions.

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Have you ever wondered why some businesses with brilliant plans still fail to gain traction? The missing ingredient might not be what you expect.

Welcome back to Business Built with Strategy! After a personal hiatus following the sudden loss of my father – who was not only my dad but my business mentor and hero – I'm returning with crucial insights about an overlooked aspect of entrepreneurial success.

Strategy alone simply isn't enough. While having a clear business strategy is undeniably important (without one, you're just winging it), many entrepreneurs mistakenly focus solely on creating the perfect plan while neglecting how they'll communicate and embody that strategy. Common pitfalls include confusing to-do lists for strategy, mindlessly copying competitors without understanding context, and changing direction too frequently due to lack of clear benchmarks.

What truly transforms a good business into a great one is the marriage of strategy with presence. Think about it: can you confidently pitch your business in any room? From casual coffee shop conversations to standing on stage before thousands? Your ability to communicate with authenticity and confidence is just as crucial as having a solid plan. Strategy without presence is merely a plan collecting dust; presence without strategy is confidence with no direction. Together, they create something powerful – a business that genuinely moves people.

I'm thrilled to announce I've been working on something special that fuses these two essential elements. If you've ever frozen when it came time to present your ideas or struggled to effectively communicate your vision, this upcoming offering is designed for you. Remember: strategy is the map, presence is the vehicle – and you need both to reach your destination. Subscribe now or join my email list to be first to hear the details!