If your content is solid, your offers are strong, and you’re showing up consistently — but sales are still slow?
You don’t have a strategy problem.
You’ve got a brand problem.

In this episode, I’m breaking down the psychology behind why your audience isn’t buying (even if they like your content). We’ll unpack the 5 research-backed principles that drive trust, connection, and conversions — and how you can start applying them in your brand today.

If you’re tired of doing everything “right” and still not getting results… this one’s for you.

In this episode, we dive into:

• Why visibility without branding won’t get you sales
• How the Mere Exposure Effect builds trust before you pitch
• Why clarity (not cleverness) converts
• The emotional trigger that actually makes people say yes
• How your brand becomes a sales tool (if you let it)

Resources + Links Mentioned:

👉 Build Your Brand: An Interactive eBook
Create a personal brand that attracts clients, builds trust, and helps your content actually convert.
Grab your copy here

🖤 Simple Business Builder Membership
Need ongoing support while you build a brand + business that actually works for your life?
Inside Simple Business Builder, we focus on mindset, personal brand, strategy, marketing, and consistent $5K months — without the hustle.
Learn more + join us here

📝 Want to read the full blog version of this episode?
Check it out here

Enjoyed this episode?

Share it with a biz friend who needs to hear it, and tag me @aliciacroci so I can cheer you on.

And don’t forget to subscribe so you never miss a brunch-worthy business breakdown.

In this episode of Business & Brunch, we’re breaking down one of the most misused pieces of mindset advice:
“Act as if you already have it.”

Because let’s be real — acting “as if” can quickly turn into performing abundance, over-investing, and ending up in survival mode wondering where the hell your manifestations are.

I share my own story of following this advice to the letter and still ending up with more debt than momentum — and what finally clicked to turn it all around.

We’ll dive into:

• Why “acting as if” doesn’t mean spend like a maniac
• The real difference between embodying your higher self vs. performing it
• How I shifted from panic-driven decisions to grounded self-trust
• Why building your business from clarity + strategy changes everything
• The exact journal prompt I still use to check myself before I act

If you’ve ever felt like you were doing everything “right” but nothing was working — this is the one to sit with.

✨ Journal Prompt:
Where am I “acting as if” from performance — not power?
What would the grounded version of me actually choose right now?

—

Ready to build a business from actual self-trust, strategy, and alignment?
Inside Simple Business Builder, we help you build out your offers, personal brand, marketing, and sales systems from the version of you who is already in her power.

This is where consistent $5K months become your new normal — without burnout, fluff, or financial chaos.

Learn more + join here → https://app.heartbeat.chat/simplebusinessbuilder/invitation?code=D479F9

Be sure to tag @AliciaCroci on Instagram when you’re listening—she’d love to celebrate with you!

FREE Resources and ways to work with Alicia

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️

This week on Business & Brunch, we’re talking about something every mom in business has faced (or will face): running your business when your child is sick — and choosing to put them first, guilt-free.

I’m sharing what happened last week when my 12-month-old came down with hand, foot, and mouth, and how past-me would’ve tried to power through... but healed-me shut the laptop and honored my priorities.

We’re diving into:

• Why boundaries matter more than backup plans
• How to build a business that doesn’t fall apart when life gets messy
• What it really means to work with aligned, dream clients
• And how I walked away from guilt by building a business that supports my real life

If you’re tired of feeling like your business can’t handle sick days, schedule shifts, or just being human — this episode is a must-listen.

Ready to build a business that actually works for your life — not against it?
→ Join us inside Simple Business Builder: where we simplify your offers, align your strategy, and create a business that supports you, not just your calendar.

→ Join the monthly membership here

Let’s Keep the Conversation Going:
Did this episode hit home? Share your thoughts and tag @aliciacroci so I can cheer you on!

I did everything I was supposed to do before maternity leave — hired help, set up systems, communicated with clients, and prepped my sales strategy to stay visible.

But 12 weeks postpartum, everything fell apart.

In this episode, I’m pulling back the curtain on one of the hardest — and most important — seasons of my business journey. I’ll share what went wrong, what I learned the hard way, and how I rebuilt my business to actually support me first.

Whether you’re a mom in business or building a brand that’s meant to last through real life, this one’s for you.

We talk about:

• The $8K loss I took after maternity leave
• Why my “hustle-free” business wasn’t actually built for motherhood
• The hard lessons that led to stronger systems, pricing, and boundaries
• How I rebuilt my offer suite to support $20K cash months
• The mindset shift every mom in business needs to hear
• Why Simple Business Builder is the best place to start if you're done doing the most for the least

🎧 Press play and let’s talk about what it really takes to build a business that supports your life.

Let’s Keep the Conversation Going:
Did this episode hit home? Share your thoughts and tag @aliciacroci so I can cheer you on!

If you’re building a business while raising babies…
If you’re doing everything “right” but still feel like you’re drowning…
If your business only works when you are constantly working — it’s time for something different.

Simple Business Builder was made for moms who are ready to stop building their business on hustle and start creating one that supports their real life.

Inside the membership, we:

→ Simplify your offers (so they’re clear, sellable, and scalable)
→ Align your strategy with your capacity — not what Instagram says you “should” be doing
→ Help you build a business that supports you being a mom first — without sacrificing profit

Because your business should work for you — even when life gets messy.

→ Join the monthly membership here

Everyone wants to tell you that you just need to get better at sales. Master your pitch. Tweak your messaging. Raise your prices.

But what if your problem isn’t the pitch — it’s your belief?

In this episode, I’m breaking down why your confidence in your offer matters more than your sales script ever will. Because being good at what you do will only take you so far if you don’t actually believe in what you’re selling. We’re diving into how self-doubt shows up in your content, your calls, and your conversion… and what it really takes to shift that.

What You’ll Learn:

• Why being great at sales isn’t enough
• The hidden beliefs blocking your conversions
• A quick self-audit to check if you’re sold on your offer
• The belief-first approach that makes sales feel natural

👀 Ready to rebuild your business on belief, not burnout? Join us inside Simple Business Builder — the business membership for women who want to create consistent $5K months without the hustle.

Let’s Keep the Conversation Going:
Did this episode hit home? Share your thoughts or answers to the prompts on Instagram and tag @aliciacroci so Alicia can cheer you on!

If you’re tired of trying every sales strategy and still not seeing consistent clients…
If you’re doing all the “right” things but second-guessing your offers, your value, and your next move…

It’s not that you need to work harder.
It’s that your business needs to be built on belief — not burnout.

Simple Business Builder was made for women who are done overcomplicating their business and ready to grow in a way that actually feels good.

Inside the membership, we:

• Simplify your offers (so they’re clear, sellable, and scalable)
• Align your strategy to your real life
• Help you build a business that feels as good as it looks — without doing the most

Because more isn’t always better.
Better is better.

→ Join the monthly membership here

In this episode of Business & Brunch, I’m pulling back the curtain on how I rebuilt my business model to consistently bring in $20K cash months while working less than 20 hours a week — as a solopreneur and a mom first.

You’ll hear exactly how I reverse engineered my offer suite, pricing, and time — and how this same strategy works whether you're aiming for your first $5K month or scaling into your next level.

We’re not talking about hustling harder. We’re talking about building smarter — with a structure that supports you.

Inside this episode, I share:

• How I reverse engineered my business model to hit consistent $20K months
• Why I started with my membership offer and worked upward
• How I calculated capacity, pricing, and hours for every part of my offer suite
• The process I use with clients to simplify and scale their business
• Why this method prevents burnout and protects your boundaries

Ready to build a business that doesn't thrive on hustling 24/7/365?

→ Join the Simple Business Builder here

🔗 Let’s Stay Connected:

→ Screenshot & share this episode on IG and tag me @aliciacroci — I’d love to cheer you on

🔗 Resources & Links:

→ Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️

I thought buying my first home would just be a big life milestone — but it ended up teaching me one of the most powerful business lessons I’ve ever learned. In this episode, I’m sharing the full story: the Pinterest board dreams, the sea of bland new construction homes, and the one house that finally felt like home. And how that entire journey made me realize why my business (and yours) should never be built from a template.

You’ll hear how I used that moment to reshape how I coach clients on business development, personal branding, marketing, and selling offers in a way that actually feels good. Because if your business doesn’t feel like home to you, how will anyone else feel like they belong there?

What You’ll Learn in This Episode:
🏡 Why your business shouldn’t look or feel like everyone else’s
💡 The connection between charm, individuality, and client attraction
🧩 How to stop following plug-and-play strategies that don’t fit your life
🗣️ What it looks like to bring more of YOU into your marketing and brand
💸 Why alignment makes sales easier — and more sustainable

Links & Resources:
➡️ Join Simple Business Builder – 50% off your first month with code LAUNCH50
📲 DM me or tag @aliciacroci on Instagram and let me know what landed for you
🖤 Let’s build your business like you’d build your dream home — with soul, intention, and charm

If You Loved This Episode:
✔️ Take 1 minute to leave a review
✔️ Share it with a friend who’s tired of cookie-cutter business advice
✔️ Subscribe for more episodes that blend real life + aligned strategy

In this episode, I’m sharing the raw truth about survival mode—how it shows up in your business, how it impacts your nervous system and energy field, and the personal shift I experienced after becoming a mom.

You’ll learn:

• What survival mode really looks like (even when you're high-functioning)
• The role cortisol and nervous system regulation play in your ability to scale
• How chronic stress lowers your vibrational frequency and blocks manifestation
• The healing journey I had to go through to reclaim alignment and simplicity
• Why rebuilding your business from safety is the only sustainable way forward

Ready to stop surviving and start scaling with ease?

Join Simple Business Builder and build a freedom-based business that actually supports your life. Get 50% off your membership subscription with code LAUNCH50.

Let’s Keep the Conversation Going:
Did this episode hit home? Share your thoughts or answers to the prompts on Instagram and tag @aliciacroci so Alicia can cheer you on!

→ Join the monthly membership here

🔗 Resources & Links:

→ Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️