If your content is solid, your offers are strong, and you’re showing up consistently — but sales are still slow?
You don’t have a strategy problem.
You’ve got a brand problem.

In this episode, I’m breaking down the psychology behind why your audience isn’t buying (even if they like your content). We’ll unpack the 5 research-backed principles that drive trust, connection, and conversions — and how you can start applying them in your brand today.

If you’re tired of doing everything “right” and still not getting results… this one’s for you.

In this episode, we dive into:

• Why visibility without branding won’t get you sales
• How the Mere Exposure Effect builds trust before you pitch
• Why clarity (not cleverness) converts
• The emotional trigger that actually makes people say yes
• How your brand becomes a sales tool (if you let it)

Resources + Links Mentioned:

👉 Build Your Brand: An Interactive eBook
Create a personal brand that attracts clients, builds trust, and helps your content actually convert.
Grab your copy here

🖤 Simple Business Builder Membership
Need ongoing support while you build a brand + business that actually works for your life?
Inside Simple Business Builder, we focus on mindset, personal brand, strategy, marketing, and consistent $5K months — without the hustle.
Learn more + join us here

📝 Want to read the full blog version of this episode?
Check it out here

Enjoyed this episode?

Share it with a biz friend who needs to hear it, and tag me @aliciacroci so I can cheer you on.

And don’t forget to subscribe so you never miss a brunch-worthy business breakdown.

In this episode of Business & Brunch, we’re breaking down one of the most misused pieces of mindset advice:
“Act as if you already have it.”

Because let’s be real — acting “as if” can quickly turn into performing abundance, over-investing, and ending up in survival mode wondering where the hell your manifestations are.

I share my own story of following this advice to the letter and still ending up with more debt than momentum — and what finally clicked to turn it all around.

We’ll dive into:

• Why “acting as if” doesn’t mean spend like a maniac
• The real difference between embodying your higher self vs. performing it
• How I shifted from panic-driven decisions to grounded self-trust
• Why building your business from clarity + strategy changes everything
• The exact journal prompt I still use to check myself before I act

If you’ve ever felt like you were doing everything “right” but nothing was working — this is the one to sit with.

✨ Journal Prompt:
Where am I “acting as if” from performance — not power?
What would the grounded version of me actually choose right now?

—

Ready to build a business from actual self-trust, strategy, and alignment?
Inside Simple Business Builder, we help you build out your offers, personal brand, marketing, and sales systems from the version of you who is already in her power.

This is where consistent $5K months become your new normal — without burnout, fluff, or financial chaos.

Learn more + join here → https://app.heartbeat.chat/simplebusinessbuilder/invitation?code=D479F9

Be sure to tag @AliciaCroci on Instagram when you’re listening—she’d love to celebrate with you!

FREE Resources and ways to work with Alicia

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️

This week on Business & Brunch, we’re talking about something every mom in business has faced (or will face): running your business when your child is sick — and choosing to put them first, guilt-free.

I’m sharing what happened last week when my 12-month-old came down with hand, foot, and mouth, and how past-me would’ve tried to power through... but healed-me shut the laptop and honored my priorities.

We’re diving into:

• Why boundaries matter more than backup plans
• How to build a business that doesn’t fall apart when life gets messy
• What it really means to work with aligned, dream clients
• And how I walked away from guilt by building a business that supports my real life

If you’re tired of feeling like your business can’t handle sick days, schedule shifts, or just being human — this episode is a must-listen.

Ready to build a business that actually works for your life — not against it?
→ Join us inside Simple Business Builder: where we simplify your offers, align your strategy, and create a business that supports you, not just your calendar.

→ Join the monthly membership here

Let’s Keep the Conversation Going:
Did this episode hit home? Share your thoughts and tag @aliciacroci so I can cheer you on!