I thought buying my first home would just be a big life milestone — but it ended up teaching me one of the most powerful business lessons I’ve ever learned. In this episode, I’m sharing the full story: the Pinterest board dreams, the sea of bland new construction homes, and the one house that finally felt like home. And how that entire journey made me realize why my business (and yours) should never be built from a template.

You’ll hear how I used that moment to reshape how I coach clients on business development, personal branding, marketing, and selling offers in a way that actually feels good. Because if your business doesn’t feel like home to you, how will anyone else feel like they belong there?

What You’ll Learn in This Episode:
🏡 Why your business shouldn’t look or feel like everyone else’s
💡 The connection between charm, individuality, and client attraction
🧩 How to stop following plug-and-play strategies that don’t fit your life
🗣️ What it looks like to bring more of YOU into your marketing and brand
💸 Why alignment makes sales easier — and more sustainable

Links & Resources:
➡️ Join Simple Business Builder – 50% off your first month with code LAUNCH50
📲 DM me or tag @aliciacroci on Instagram and let me know what landed for you
🖤 Let’s build your business like you’d build your dream home — with soul, intention, and charm

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