『Building Brand Gravity: Attracting People Into Your Orbit』のカバーアート

Building Brand Gravity: Attracting People Into Your Orbit

Building Brand Gravity: Attracting People Into Your Orbit

著者： G&S Communications
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 Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.

Welcome to Building Brand Gravity!Copyright Dan Sanchez マーケティング マーケティング・セールス 経済学
エピソード
  • How AI Is Rewriting the Rules of PR

    How AI Is Rewriting the Rules of PR
    2025/06/18
    AI has moved from experiment to infrastructure in the world of PR—reshaping workflows, enhancing research, generating content, and becoming an essential part of the professional toolkit. But with adoption accelerating, many teams are moving faster than their policies, slower than their tools, and without a shared understanding of what this shift means for the future of the craft.

    Part one in our special series on AI, this episode of Building Brand Gravity has hosts Steve Halsey and Anne Green kick things off with a conversation about how communicators can embrace AI to become better strategists, counselors, and learners in an era of constant change. Then, Steve sits down with Greg Galant, CEO and co-founder of Muck Rack, to unpack findings from The State of AI in PR report—exploring adoption trends, emerging professional skills, and growing gaps in training, policy, and trust.

    Join us as we discuss:
    • How generative AI is transforming PR workflows across the industry
    • The risks of widespread use without clear guidance or alignment
    • What AI adoption reveals about trust, transparency, and client expectations

    Stay tuned for part two, where Anne sits down with Loren King of MorganMyers to explore how AI is quietly transforming daily workflows in digital marketing and communications.
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    52 分
  • Why Only 1 in 4 Still Trust Businesses to Do Good

    Why Only 1 in 4 Still Trust Businesses to Do Good
    2025/05/08
    Business confidence is no longer just a reflection of quarterly results—it's a barometer of public trust, strategic clarity, and leadership alignment. Yet, according to new global research from The Page Society and The Harris Poll, only 1 in 4 people believe companies can positively impact the issues that matter most. Even fewer see both the action and context that build lasting confidence.

    In this episode, host Steve Halsey is joined by Eliot Mizrachi, VP of Strategy & Content at The Page Society, and Rob Jekielek, Managing Director at The Harris Poll, to unpack the insights behind the Confidence in Business Index—a landmark study spanning 14 countries, 16 issues, and interviews with 40 Chief Communications Officers worldwide.

    Together, they explore what the data means for communicators navigating a fragmented trust landscape, an evolving CCO role, and a multigenerational workforce with diverging expectations.

    Join us as we discuss:
    • Six societal issues shaping public expectations of business in 2025
    • What the Confidence Curve reveals about moving belief from 26% to 53%
    • Generational trust divides and Gen Z’s evolving expectations at work
    • How CCOs align internal culture with external credibility
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    44 分
  • Mind the Values Gap: Are Personal and Organizational Values Naturally in Tension?

    Mind the Values Gap: Are Personal and Organizational Values Naturally in Tension?
    2025/04/08
    In today’s workplace, the relationship between companies and their employees has never been more complex—or more fragile. The pressures of a volatile, uncertain, complex, and ambiguous (VUCA) world are reshaping how we work, how we lead, and how we navigate the space between personal and corporate values.

    For this week’s guest, Ethan McCarty, CEO & Founder of Integral, this isn’t just an academic discussion—it’s the very heart of what makes organizations thrive (or unravel). As a leader in employee engagement and organizational communications, Ethan has spent his career helping businesses bridge the gap between what they say they stand for and how their people actually experience work.

    On today’s episode, host Anne Green sits down with Ethan to explore the deep (and often uncomfortable) questions at the center of today’s workplace challenges. How can we better understand the relationship between an individual’s personal values and those expressed by their workplace? What are the implications for more, and less, alignment? Can businesses truly create a shared sense of purpose? And in an era of heightened political and social division, how should companies respond to (or account for) external pressures—without alienating the very people who keep them running?

    Join us as we discuss:
    • How the pressures of a VUCA world impact both individuals and organizations—and why those impacts aren’t always the same
    • The tension between corporate values and personal identity and values—where alignment matters and where it may never fully exist
    • The ongoing debates around politics in the workplace, return-to-office mandates, and the evolving role of DEI
    • The real effects of values misalignment on belonging, psychological safety, and performance
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    46 分

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