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How AI Is Rewriting the Rules of PR

How AI Is Rewriting the Rules of PR

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 AI has moved from experiment to infrastructure in the world of PR—reshaping workflows, enhancing research, generating content, and becoming an essential part of the professional toolkit. But with adoption accelerating, many teams are moving faster than their policies, slower than their tools, and without a shared understanding of what this shift means for the future of the craft.

Part one in our special series on AI, this episode of Building Brand Gravity has hosts Steve Halsey and Anne Green kick things off with a conversation about how communicators can embrace AI to become better strategists, counselors, and learners in an era of constant change. Then, Steve sits down with Greg Galant, CEO and co-founder of Muck Rack, to unpack findings from The State of AI in PR report—exploring adoption trends, emerging professional skills, and growing gaps in training, policy, and trust.

Join us as we discuss:
• How generative AI is transforming PR workflows across the industry
• The risks of widespread use without clear guidance or alignment
• What AI adoption reveals about trust, transparency, and client expectations

Stay tuned for part two, where Anne sits down with Loren King of MorganMyers to explore how AI is quietly transforming daily workflows in digital marketing and communications.

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