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Why Only 1 in 4 Still Trust Businesses to Do Good

Why Only 1 in 4 Still Trust Businesses to Do Good

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 Business confidence is no longer just a reflection of quarterly results—it's a barometer of public trust, strategic clarity, and leadership alignment. Yet, according to new global research from The Page Society and The Harris Poll, only 1 in 4 people believe companies can positively impact the issues that matter most. Even fewer see both the action and context that build lasting confidence.

In this episode, host Steve Halsey is joined by Eliot Mizrachi, VP of Strategy & Content at The Page Society, and Rob Jekielek, Managing Director at The Harris Poll, to unpack the insights behind the Confidence in Business Index—a landmark study spanning 14 countries, 16 issues, and interviews with 40 Chief Communications Officers worldwide.

Together, they explore what the data means for communicators navigating a fragmented trust landscape, an evolving CCO role, and a multigenerational workforce with diverging expectations.

Join us as we discuss:
  • Six societal issues shaping public expectations of business in 2025
  • What the Confidence Curve reveals about moving belief from 26% to 53%
  • Generational trust divides and Gen Z’s evolving expectations at work
  • How CCOs align internal culture with external credibility

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