We wrap up the Culture Alignment dimension in our seven-part mini-series on Creating Alignment with Your People by exploring the final piece — Non-Negotiables.

In this episode of Building a Clear Authentic Brand, I explain why defining what you won’t tolerate is just as important as defining what you value. You’ll learn how to identify the behaviors and attitudes that erode trust, damage culture, and create friction — and how calling them out brings clarity, accountability, and consistency to your organization.

Because great culture isn’t just about what you promote — it’s about what you protect.

What You’ll Learn

• What non-negotiables are and why they matter
• How defining what you stand against protects what you stand for
• The most common culture-destroying behaviors businesses overlook
• How to connect your values to clear behavioral boundaries
• Why clarity around non-negotiables creates safety and accountability
• The light‑and‑dark contrast as a practical mental model
• How calling out red-flag behaviors strengthens trust and unity

Resources & Links:

• Learn more at ClearAuthenticBrands.com
• Galatians 5:19-23

Related Episodes:

• Episode 12: Creating Alignment With Your People
• Episode 13: Why Defining What You Believe Is Key to Team Alignment
• Episode 14: Why Work Style Alignment Impacts Employee Engagement and Performance
• Episode 15: Why Traits Alignment Determines Who Thrives in Your Business

We continue our seven-part mini-series on Creating Alignment with Your People by exploring the third element of culture — Traits Alignment.

In this episode I explain how identifying the inherent traits of people who will thrive in your business helps you build stronger teams and protect your culture. You’ll learn how to recognize the character and personality traits that align with your company’s values and work style—so you can hire, coach, and lead with clarity and consistency.

Because alignment isn’t just about skills or experience — it’s about who people are at their core.

What You’ll Learn

• What traits alignment is and why it matters
• The difference between character traits and personality traits
• How to identify traits that thrive in your unique culture
• Why shared traits strengthen unity and trust
• How defining traits improves hiring, retention, and accountability
• How alignment in values, work style, and traits creates lasting momentum

Resources & Links

• Learn more at ClearAuthenticBrands.com

Related Episodes:

• Episode 12: Creating Alignment With Your People
• Episode 13: Values Alignment- What You Believe Drives How You Lead
• Episode 14: Work Style Alignment- Understanding How You Work

We continue our seven-part mini-series on Creating Alignment with Your People by exploring the second element of culture — Work Style Alignment.

In this episode of Building a Clear Authentic Brand, I explain why work style alignment is one of the most overlooked yet powerful drivers of employee engagement and performance. You’ll learn how to define your company’s natural work style, communicate it clearly, and attract people who are wired to thrive within it.

Because when people love how they work as much as what they do, everyone wins.

What You’ll Learn

• Why work style alignment matters
• How to identify your company’s natural work style
• The six components that define how your business operates day to day
• Why great people struggle in environments that don’t fit their rhythm
• The link between work style alignment, engagement, and performance
• How clarity around your work style protects culture and reduces burnout

Resources & Links

• Learn more at ClearAuthenticBrands.com

Related Episodes:

• Episode 12: Creating Alignment With Your People
• Episode 13: Values Alignment- What You Believe Drives How You Lead

We continue our seven-part mini-series on Creating Alignment with Your People by starting with the foundation of culture — Values Alignment.

Before you can align your team around how you work or who thrives in your environment, you have to get clear on what you believe.

In this episode, I talk about why most businesses misunderstand values, how to define them as beliefs that actually drive decisions and behavior, and how shared values create clarity, consistency, and trust across your organization.

What You’ll Learn

• What real values are — and why most businesses get them wrong
• How to define values as beliefs that drive behavior
• Why clarity around values simplifies decision-making and accountability
• The process for defining what your business truly believes
• Why authenticity matters more than sounding impressive
• How to write actionable values that guide behavior and decision-making
• The difference between stated values and lived values
• How values alignment filters who fits—and who doesn’t
• The story of Precision Builders and Vision Builders and how values shape culture

Resources & Links

• Learn more at ClearAuthenticBrands.com

Related Episodes:

• Episode 12: Creating Alignment With Your People

We lay the foundation for a seven‑part mini‑series all about Creating Alignment With Your People — what it means, why it matters, and how to actually build it within your business.

In this opening episode, we talk about why the right people, in the right seats, doing meaningful work determines 90% of business success. I walk through the big picture of people alignment and the three dimensions that define it — so you can see how clarity, alignment, and accountability all connect to build a thriving, people-driven business.

What You’ll Learn:

• Why people alignment determines the health and success of your business
• Clarity–alignment–accountability framework as operating system
• Why the right people matter more than the right plan
• Defining the “core” of your team
• What it means to have the right person, the right seat, and the right contribution
• Why alignment is about clarity and connection—not control or conformity
• The three dimensions of people alignment and how they drive performance, culture, and growth
• Preview of the six follow‑up episodes on each dimension

Resources & Links:

• Learn more at ClearAuthenticBrands.com

• Books Mentioned: Good to Great by Jim Collins, Built to Last by Jim Collins, Traction by Gino Wickman

In this episode, I’m talking about one of the hardest — but most defining — parts of leadership: facing opposition when you’re implementing change.

If you’ve been following this three-part mini-series on implementing change, you know we’ve been walking through what it really takes to implement change successfully. In episode one, we talked about ownership and commitment — the foundation every leader needs before change can take root. In episode two, we unpacked what to expect and how to do it — the mindset, people, and tactical steps for making change stick.

And now, in this final episode of the series, we’re diving into opposition — what it is, how to recognize it, and how to respond without losing focus or momentum. Because any time you try to move something forward, opposition will come. The question is: will you let it derail you, or will you stay the course long enough to see transformation?

What You’ll Learn:

• The difference between resistance (internal hesitation) and opposition (external pushback)
• The two types of opposition — passive and active — and how to identify each
• Why opposition is normal when change begins—and what to do about it.
• How to focus on your early adopters, create proof of concept, and build momentum.
• The importance of keeping your eyes on the mission and not getting distracted by drama.
• What to do when someone refuses to align with the change
• Why time, patience, and conviction are your greatest allies in leading through change.
• What Nehemiah teaches us about staying faithful to the work God called you to do.

Scripture Reference:

Nehemiah 6:3 — “I am doing a great work and I cannot come down. Why should the work stop while I leave it and come down to you?”

Resources & Links:

• Learn more at clearauthenticbrands.com

Listen to related episodes:

• Episode 09: The First Step Implementing Real and Lasting Change
• Episode 10: How To Implement Change Successfully

In this episode, I talk about what really happens when you start implementing change—whether it’s new technology, processes, culture, or leadership habits. I share the emotional and practical realities of leading through resistance, opposition, and isolation, and what it takes to stay committed long enough to see transformation.

If you’re joining mid-series, this is part two of a three-part series on implementing change. In the previous episode, we talked about ownership and commitment—the two prerequisites to any lasting change. In this one, we’re getting real about what to expect when you actually start doing it.

What You’ll Learn:

• Expecting resistance as a normal human response
• Leading through early isolation with conviction and care
• Committing full energy, time and resources to adoption
• Starting with early adopters to build momentum
• Embedding change into structure and operations
• Measuring inputs and outcomes to track adoption
• Celebrating small wins to reinforce belief and behavior
• Creating safety for honest pushback and adoption
• Pacing timelines across phases for sustained change
• Applying the same principles to tech, process and culture

Resources & Links:

• Learn more at clearauthenticbrands.com

Listen to related episodes:

• Episode 09: The First Step Implementing Real and Lasting Change

In this episode we're kicking off a three-part series on implementing change.

Whether you’re trying to fix your culture, improve processes, upgrade technology, or roll out a new system, lasting transformation always comes down to two things: ownership and commitment. Without them, no software, strategy, or framework will ever stick.

I share stories from my own experience leading change—everything from launching new technology to reshaping company culture—and the biggest lessons I’ve learned along the way. Change is rarely about tools or systems. It’s about people, mindset, and intention.

If you’ve ever struggled to make change last in your business, this episode will help you understand what’s really required and how to lead through it with clarity and conviction.

What You’ll Learn:

• Why lasting change starts with ownership and commitment
• How to develop the right mindset for transformation
• Why change is more about people and intention than systems
• How to commit your time, energy, and resources to make it work
• How ownership builds confidence, discipline, and long-term growth

Resources & Links:

• Learn more at clearauthenticbrands.com