In this episode, I talk about what really happens when you start implementing change—whether it’s new technology, processes, culture, or leadership habits. I share the emotional and practical realities of leading through resistance, opposition, and isolation, and what it takes to stay committed long enough to see transformation.

If you’re joining mid-series, this is part two of a three-part series on implementing change. In the previous episode, we talked about ownership and commitment—the two prerequisites to any lasting change. In this one, we’re getting real about what to expect when you actually start doing it.

What You’ll Learn:

• Expecting resistance as a normal human response
• Leading through early isolation with conviction and care
• Committing full energy, time and resources to adoption
• Starting with early adopters to build momentum
• Embedding change into structure and operations
• Measuring inputs and outcomes to track adoption
• Celebrating small wins to reinforce belief and behavior
• Creating safety for honest pushback and adoption
• Pacing timelines across phases for sustained change
• Applying the same principles to tech, process and culture

Resources & Links:

• Learn more at clearauthenticbrands.com

Listen to related episodes:

• Episode 09: The First Step Implementing Real and Lasting Change