『Building A Clear Authentic Brand』のカバーアート

Building A Clear Authentic Brand

Building A Clear Authentic Brand

著者： Amy Dardis
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Building a Clear, Authentic Brand is a weekly, faith-rooted podcast for small business owners in people-driven industries who want to build brands that are clear, aligned, and accountable—healthy from the inside out—so their work, people, and culture actually thrive.


Hosted by Amy Dardis, the show explores how purpose, faith, and practical operations come together to create brands people believe in.


Episodes tackle the inner battles leaders face (identity, burnout, surrender) and the outer ones (people, process, messaging), anchored on two pillars—purpose-driven work and organizational health.


Listeners get actionable guidance to make purpose-led decisions, organize teams around their God-given gifts, build true accountability, and grow a clear, authentic brand people believe in.


Learn More

https://www.clearauthenticbrands.com/


© 2025 Building A Clear Authentic Brand マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • 16- How Defining What You Won’t Tolerate Protects What You Value

    16- How Defining What You Won’t Tolerate Protects What You Value
    2025/11/06

    We wrap up the Culture Alignment dimension in our seven-part mini-series on Creating Alignment with Your People by exploring the final piece — Non-Negotiables.

    In this episode of Building a Clear Authentic Brand, I explain why defining what you won’t tolerate is just as important as defining what you value. You’ll learn how to identify the behaviors and attitudes that erode trust, damage culture, and create friction — and how calling them out brings clarity, accountability, and consistency to your organization.

    Because great culture isn’t just about what you promote — it’s about what you protect.

    What You’ll Learn

    • What non-negotiables are and why they matter
    • How defining what you stand against protects what you stand for
    • The most common culture-destroying behaviors businesses overlook
    • How to connect your values to clear behavioral boundaries
    • Why clarity around non-negotiables creates safety and accountability
    • The light‑and‑dark contrast as a practical mental model
    • How calling out red-flag behaviors strengthens trust and unity

    Resources & Links:

    • Learn more at ClearAuthenticBrands.com
    • Galatians 5:19-23

    Related Episodes:

    • Episode 12: Creating Alignment With Your People
    • Episode 13: Why Defining What You Believe Is Key to Team Alignment
    • Episode 14: Why Work Style Alignment Impacts Employee Engagement and Performance
    • Episode 15: Why Traits Alignment Determines Who Thrives in Your Business
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    26 分
  • 15- Why Traits Alignment Determines Who Thrives in Your Business

    15- Why Traits Alignment Determines Who Thrives in Your Business
    2025/11/03

    We continue our seven-part mini-series on Creating Alignment with Your People by exploring the third element of culture — Traits Alignment.

    In this episode I explain how identifying the inherent traits of people who will thrive in your business helps you build stronger teams and protect your culture. You’ll learn how to recognize the character and personality traits that align with your company’s values and work style—so you can hire, coach, and lead with clarity and consistency.

    Because alignment isn’t just about skills or experience — it’s about who people are at their core.

    What You’ll Learn

    • What traits alignment is and why it matters
    • The difference between character traits and personality traits
    • How to identify traits that thrive in your unique culture
    • Why shared traits strengthen unity and trust
    • How defining traits improves hiring, retention, and accountability
    • How alignment in values, work style, and traits creates lasting momentum

    Resources & Links

    • Learn more at ClearAuthenticBrands.com

    Related Episodes:

    • Episode 12: Creating Alignment With Your People
    • Episode 13: Values Alignment- What You Believe Drives How You Lead
    • Episode 14: Work Style Alignment- Understanding How You Work
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    26 分
  • 14- Why Work Style Alignment Impacts Employee Engagement and Performance

    14- Why Work Style Alignment Impacts Employee Engagement and Performance
    2025/10/30

    We continue our seven-part mini-series on Creating Alignment with Your People by exploring the second element of culture — Work Style Alignment.

    In this episode of Building a Clear Authentic Brand, I explain why work style alignment is one of the most overlooked yet powerful drivers of employee engagement and performance. You’ll learn how to define your company’s natural work style, communicate it clearly, and attract people who are wired to thrive within it.

    Because when people love how they work as much as what they do, everyone wins.

    What You’ll Learn

    • Why work style alignment matters
    • How to identify your company’s natural work style
    • The six components that define how your business operates day to day
    • Why great people struggle in environments that don’t fit their rhythm
    • The link between work style alignment, engagement, and performance
    • How clarity around your work style protects culture and reduces burnout

    Resources & Links

    • Learn more at ClearAuthenticBrands.com

    Related Episodes:

    • Episode 12: Creating Alignment With Your People
    • Episode 13: Values Alignment- What You Believe Drives How You Lead
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    42 分
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