🎙️ Branded Impact Podcast #15 | Guest: Dianne Kosto (Symmetry Neuro Pathways)

🌟 Episode Overview In this powerful, hope-filled episode, Jo Espejo sits down with Dianne Kosto—Founder & CEO of Symmetry Neuro Pathway Training, a self-described “mom on a mission.” Dianne shares how neurofeedback-based brain regulation saved her son’s life and became a company dedicated to making regulation accessible for families worldwide. She unpacks scaling to ~$500k by speaking in the right rooms, then transparently walks through a major pivot from B2C to B2B with a 100% done-for-you delivery model for clinics, gyms, schools, and wellness centers. You’ll hear how clear messaging, brand guardianship (shoutout to lead creative Molly), and capacity-driven growth (27 launch locations) are guiding Symmetry’s next chapter.

🔑 What You’ll Learn

• How Dianne turned a personal crisis into a mission-driven brand using brain regulation (neurofeedback).

• Speaking-to-revenue: the rooms that helped her reach half a million—and what changed when an industry collapsed.

• The pivot playbook: moving from B2C to B2B with a done-for-you model that removes time, training, and equipment barriers.

• Messaging that sticks: simplifying complex science without overstepping clinical scope—and why consistency matters.

• Strategic partners Symmetry is targeting now (biohacking/longevity clinics, chiropractic neurologists, high-end gyms, select residential programs).

• Capacity-led scaling: why “27 locations” is the near-term target before opening the floodgates.

🧲 This Episode Is For ✔️ Parents and caregivers seeking non-invasive options for dysregulation/impulsivity ✔️ Founders building mission-led brands in complex or regulated spaces ✔️ Wellness, biohacking & performance clinics exploring add-on services ✔️ Marketers/ops leaders simplifying scientific services for mainstream audiences

🧪 Symmetry in a Sentence Noninvasive brain training that uses real-time feedback to help the brain learn healthier patterns—so people can self-regulate more effectively.

📍 Where Symmetry Is Launching Next. Initial trainings are lining up in Texas and expansion in Utah—with a goal of 27 high-fit partner locations.

🛠 Toolbox Talk (Rapid Fire)

• Dianne’s must-have: Basecamp for company-wide project management.

• Molly’s creative stack: ChatGPT (“Sage”), Canva, and Midjourney for brand-aligned visuals.

📇 Connect with Dianne Kosto & Symmetry Neuro Pathways 🌐 Website: symmetryneuropt.com 📱 Social: @symmetryneuroPT (all major platforms)

💌 Join the Movement Loved this conversation? Subscribe for more candid, practical chats on branding and impact. DM @brandingbyjo with your biggest takeaway and tag a clinic owner or wellness lead who should hear this.

🎯 Partner With Symmetry Operate a biohacking/longevity clinic, chiropractic neurology practice, high-end gym, or out-of-pocket residential program? Explore Symmetry’s done-for-you brain regulation service and help your clients see measurable results—without adding overhead, equipment, or new certifications.

Tools I Love & RecommendWant to simplify your brand marketing and stay consistent without the overwhelm? These are two tools I use every single week in my business:

• Flodesk – Create gorgeous, easy-to-use emails that connect with your audience. Use my link for 50% off your first year.

• Plann – Take the guesswork out of social media. Plan, schedule, and post with ease using Plann’s all-in-one content tool.

Full disclosure: These are affiliate links, which means I may earn a small commission if you sign up, at no extra cost to you. I only recommend tools I personally use and love to help you amplify your brand and maximize your impact.

🎙️ Branded Impact Podcast #14 | Guest: Heather Wentler, Co-Founder & Executive Director of Doyenne

🌟 Episode Overview In this inspiring episode, Jo Espejo sits down with Heather Wentler, the Co-founder and Executive Director of Doyenne, a nonprofit dedicated to supporting entrepreneurs and building inclusive ecosystems. A former K–12 educator turned entrepreneur, Heather also founded Fractal and Madison SOUP, and today serves as a recognized leader and advocate for equity in entrepreneurship, sitting on advisory boards and driving initiatives that empower historically marginalized genders.

Heather opens up about the evolution of Doyenne and how the organization helps founders identify if they’re at the right stage to work together—or if the timing will be better in the future. She also shares how being bold, different, and unapologetically true to your brand is essential for standing out in business.

From redefining entrepreneurship beyond just a paycheck, to offering tangible support through Doyenne’s programs (like the Investor Accelerator, currently offering a 33% discount for the Sept–Nov cohort), Heather brings practical wisdom and powerful perspective for entrepreneurs navigating the early stages of growth.

🔑 What You’ll Learn

• How Doyenne supports founders through every stage of the entrepreneurial journey

• Why aligning your brand with your values builds confidence and clarity

• The biggest fears holding founders back and how to overcome them

• The importance of honoring the deeper “why” behind your business, beyond money

• How boldness and differentiation create stronger, more authentic brands

• Insights into Doyenne’s Investor Accelerator Program and opportunities for funding

🧲 This Episode is For: ✔️ Early-stage entrepreneurs ready to grow with clarity and support ✔️ Founders who want to align their brand with their deeper purpose ✔️ Business leaders exploring funding opportunities and investment readiness ✔️ Women and historically marginalized entrepreneurs seeking equity and visibility ✔️ Anyone afraid of “being too bold” but ready to stand out

📇 Connect with Heather & Doyenne 🌐 Website: doyennegroup.org 📱 Social: @doyennegroup (LinkedIn, Instagram, Facebook)

💌 Join the Movement ✨ Love this episode? Subscribe for more authentic conversations around branding and impact. 📩 DM @brandingbyjo on Instagram with your favorite takeaway. 🎯 Ready to build a bold brand rooted in who you are? Book a call with Jo today.

Tools I Love & RecommendWant to simplify your brand marketing and stay consistent without the overwhelm? These are two tools I use every single week in my business:

• Flodesk – Create gorgeous, easy-to-use emails that connect with your audience. Use my link for 50% off your first year.

• Plann – Take the guesswork out of social media. Plan, schedule, and post with ease using Plann’s all-in-one content tool.

Full disclosure: These are affiliate links, which means I may earn a small commission if you sign up, at no extra cost to you. I only recommend tools I personally use and love to help you amplify your brand and maximize your impact.

🎙️ Branded Impact Podcast #13 | Guest: Emma Jones 🌟 Episode Overview In this high-energy and heart-centered episode, Jo Espejo sits down with Emma Jones, a Central Florida realtor under Orange Slice Properties and the visionary behind NextGen Orlando, a networking group for young professionals rooted in purpose and giving back.

Emma shares her journey of building a thriving real estate business from scratch without ads, connections, or a pre-existing network. With a brand grounded in community, clarity, and consistency, Emma shows how authenticity and service can set you apart in a saturated industry. She also opens up about the power of perception, the importance of showing up (even when it’s uncomfortable), and how building NextGen helped her turn loneliness into leadership.

Whether you’re a solo entrepreneur, realtor, or community builder, this episode is packed with actionable advice and bold inspiration.

🔑 What You’ll Learn

• How Emma built her business from zero network with zero ad spend

• Why consistency is the ultimate brand builder

• How to build a personal brand under a brokerage umbrella

• Turning loneliness into leadership through community
  Sensory branding and emotional connection in real estate

• The magic of creating experiences that make people feel seen

• Tips for networking, niche marketing, and staying visible

🧲 This Episode is For: ✔️ Realtors and entrepreneurs ready to stand out with heart ✔️ Women building community and meaningful connections ✔️ Founders looking to lead through service and story ✔️ Anyone who’s tired of waiting and ready to create their own path ✔️ Creators seeking consistent, values-driven visibility

📇 Connect with Emma Jones & NextGen Orlando 🏡 Instagram: @emmajoneshomes 🤝 Community: @nextgenorlando

💌 Join the Movement ✨ Love this episode? Subscribe for more authentic conversations around branding and impact. 📩 DM @brandingbyjo on Instagram and share your favorite insight. 🎯 Ready to build a bold brand rooted in who you are? Book a call with Jo today.

Tools I Love & Recommend: Want to simplify your brand marketing and stay consistent without the overwhelm? These are two tools I use every single week in my business:

• Flodesk – Create gorgeous, easy-to-use emails that connect with your audience. Use my link for 50% off your first year.

• Plann – Take the guesswork out of social media. Plan, schedule, and post with ease using Plann’s all-in-one content tool.

Full disclosure: These are affiliate links, which means I may earn a small commission if you sign up, at no extra cost to you. I only recommend tools I personally use and love to help you amplify your brand and maximize your impact.

🎙️ Branded Impact Podcast #12 | Guest: Jessica Malka 🌟 Episode Overview In this beautifully grounding episode, Jo Espejo sits down with Jessica Malka, founder of LEIAMOON, the revolutionary wellness brand blending ancient ritual with modern design. LEIAMOON’s signature product—a thoughtfully engineered steam seat—is helping women reconnect with their pelvic space, body wisdom, and inner sovereignty.

Jessica opens up about her journey from architectural design to feminine health innovator, and how her personal healing sparked a movement. Together, Jo and Jessica explore what it means to lead with softness, the power of sacred rituals, and how personal brands can be a true reflection of your essence.

Whether you're a wellness entrepreneur, product creator, or a woman reclaiming her connection to self, this episode offers gentle wisdom and fierce inspiration.

🔑 What You’ll Learn

• How Jessica’s health journey led to the birth of LEIAMOON

• What vaginal steaming is—and why it’s making a powerful comeback

• The challenges of bringing a physical product to market

• How to use affiliate marketing to grow a wellness brand

• Why softness and authenticity are branding superpowers

• Building community in a taboo-busting space

• Redefining leadership as a feminine entrepreneur
  

🧲 This Episode is For: ✔️ Wellness entrepreneurs launching physical or holistic products ✔️ Women exploring body connection and ancient practices ✔️ Creators building brands rooted in personal healing ✔️ Founders navigating crowdfunding and product development ✔️ Anyone ready to lead with softness, strength, and purpose

📇 Connect with Jessica Malka & LEIAMOON 💼 Instagram: @leiamoonwomen 🌐 Website: https://leiamoon.com 📺 YouTube: Leia Moon Steam 📩 Email: jessica@leiamoon.com

💌 Join the Movement ✨ Love this episode? Subscribe for more stories of brave brands and soulful leadership. 📩 DM @brandingbyjo on Instagram and share your favorite takeaway. 🎯 Ready to build a brand that embodies you? Book a call with Jo today.

🎙️ Branded Impact Podcast #11 | Guest: Debbie Allen

🌟 Episode Overview In this empowering episode, Jo Espejo sits down with Debbie Allen, the world's #1 authority on expert positioning and founder of Big Money Stages. Debbie shares her extraordinary entrepreneurial journey, from building multiple million-dollar businesses to becoming one of the highest-paid female speakers globally.

Jo and Debbie dive deep into how entrepreneurs can effectively position their brands, the secrets of speaking to sell from the stage, and why owning your expertise is crucial for lasting success. Debbie highlights real-world stories about mentorship, following intuition, and pivoting strategically to scale businesses authentically.

Whether you're an aspiring entrepreneur, a seasoned business owner, or someone ready to amplify your brand through powerful positioning, this conversation will inspire you to step boldly into your expertise.

🔑 What You’ll Learn

• How Debbie built million-dollar businesses and navigated major pivots

• Secrets to confidently positioning yourself as an expert

• Why authenticity and clarity matter more than perfection

• Practical advice for monetizing your expertise through speaking

• Recognizing and trusting your intuition when choosing clients

• How to identify your unique brilliance and leverage it

• The power of mentorship and the importance of investing in guidance

🧲 This Episode is For: ✔️ Entrepreneurs ready to claim their expert status ✔️ Speakers who want to master selling from the stage ✔️ Women leaders striving to scale their businesses authentically ✔️ Coaches and consultants building impactful personal brands ✔️ Anyone seeking clarity, alignment, and purposeful growth

📇 Connect with Debbie Allen 💼 Website: DebbieAllen.com 🎁 Free Gift (Book & Resources): ExpertPositioningSuccess.com

💌 Join the Movement ✨ Love this episode? Subscribe for more insights on branding, expertise, and leadership. 📩 DM @brandingbyjo on Instagram and share your favorite takeaway. 🎯 Ready to build your bold, impactful brand? Book a call with Jo today.

🌟 Episode Overview In this powerful episode, host Jo Espejo is joined by Tami Chapek, a renowned executive leadership coach and the visionary founder of WeInspireWe. Together, they dive into the bold and transformative concept of Leadership reDEFYned - Tami’s signature platform and soon-to-be published book that equips leaders with the tools to break through barriers and lead with lasting impact.

Tami shares how she’s helped leaders at top organizations like Google, Novartis, and Uber tap into their authentic leadership styles and unleash their true potential. Jo opens up about her evolution, from a leader in the marketing world to a global change agent, and how building a personal and company brand rooted in purpose has created a deeper impact.

They both challenge outdated leadership norms and offer a powerful call to action: that everyone, regardless of title, age, gender, or experience, has the power and responsibility to lead🔑 What You’ll Learn

• Why authenticity is the #1 leadership superpower

• How to reDEFYne what great leadership looks like in today’s world

• How personal branding builds confidence and intentional influence

• Why consistency is key to leading with purpose

• The biggest leadership lesson Tami learned as the founder of WeInspireWe

• Strategies to help your organization not just survive but thrive

🧲 This Episode is For:

✔️ Emerging and established leaders at all levels

✔️ Marketing professionals ready to expand their influence ✔️ Organizations looking to revolutionize their leadership models

✔️ Women ready to lead with confidence and clarity ✔️ Anyone seeking to align passion, purpose, and impact

💌 Join the Movement ✨ Inspired by this episode? Subscribe for more bold conversations on leadership, branding, and transformation. 📩 DM @brandingbyjo on Instagram to share your biggest takeaway. 🎯 Want to lead with purpose? Book a 1:1 strategy call with Jo today.

📇 Connect with Tami 🌐 Website: www.weinspirewe.com 📸 Instagram: @weinspirewe 💼 LinkedIn: Tami Chapek | WeInspireWe 📘 Facebook: facebook.com/weinspirewe

💬 Signature Quote: Leadership reDEFYned: defy the ordinary, unleash true potential.

🎁 Free Resources Grab your free leadership tools: weinspirewe.com/leadership-freebie Book a complimentary strategy session: calendly.com/tamichapek/strategy-session

Branded Impact Podcast #8 | Guest: Emily Lampkin

🌟 Episode Overview

In this inspiring episode, Jo Espejo engages in a dynamic conversation with Emily Lampkin,

Founder of the Women Leaders Series. Emily is a sought-after speaker and advisor known

for her pragmatic style and effective counsel to women in corporate, non-profit, education,

and political spheres. The Women Leaders Series is the culmination of more than 25 years

of experience advising women leaders on ways to perfect their skills and maximize

opportunities.

They dive deep into the experiences of women making waves in leadership across

industries. Emily shares her journey of overcoming challenges, breaking barriers, and using

her influence to empower others. This episode offers practical advice for women looking to

step into leadership roles and make a meaningful impact. Whether you’re an established

leader or just starting your journey, Emily’s insights will motivate you to embrace your

leadership potential and use your platform to create lasting change.

🔑 What You’ll Learn

●

The key qualities that make women successful leaders

●

How to embrace your leadership potential and break through glass ceilings

●

The importance of resilience and perseverance in leadership roles

●

How to lead with purpose and make a lasting impact

●

Navigating challenges women face in leadership and how to overcome them

●

Tips on building confidence and creating a strong leadership presence

●

The value of mentorship and community in supporting women leaders

🧲 This Episode is For:

✔ Women in leadership or aspiring to be leaders looking for inspiration and actionable

advice

✔ Entrepreneurs and professionals wanting to make an impact in their industry

✔ Anyone looking to understand the unique challenges and rewards of female leadership

✔ Mentors and leaders looking to empower the next generation of women in business

📇 Connect with Emily Lampkin & Women Leaders Series

🌐 Website: www.womenleadersseries.com

📸 Instagram: https://www.instagram.com/emilyklampkin/

💼 LinkedIn: https://www.linkedin.com/in/emilylampkin/ – Connect with me on LinkedIn for

Friday Tips for Women

📘 Facebook: https://www.facebook.com/emily.k.lampkin

💌 Join the Movement

✨ Enjoyed this episode? Be sure to subscribe to the podcast for more empowering

conversations!

📩 DM @brandingbyjo on IG and let us know your favorite takeaway.

🎯 Ready to elevate your leadership journey? Book a consultation with Jo today.

#WomenInLeadership #WomenWhoLead #LeadershipImpact #BrandedImpactPodcast

🎙️ Branded Impact Podcast #9 | Guest: Jenny Dinh Safransky

🌟 Episode Overview In this inspiring episode, Jo Espejo chats with Jenny Dinh Safransky, founder of JDS Projects, a boutique talent management agency dedicated to helping female creators secure meaningful and impactful brand partnerships.

Jenny’s journey from leading brand deals at the GRAMMYs to launching her agency highlights the power of authenticity, mentorship, and purpose-driven work in the creator economy.

Together, Jo and Jenny explore how to build powerful brand collaborations, why values matter more than follower count, and how creators can grow with intention and true impact. Jenny shares real-world stories and practical advice for creators, brands, and entrepreneurs ready to build brands that resonate.

Whether you’re a creator, brand strategist, or a woman ready to lead with purpose, this episode offers valuable insights and motivation to elevate your brand.

🔑 What You’ll Learn

• ​Jenny’s transition from corporate to creative and what drove her shift
• ​Secrets to successful brand deals and pitfalls to avoid
• ​Why alignment and values outweigh follower numbers
• ​Turning influence into lasting impact
• ​Building a career as a woman in media and talent management
• ​The importance of mentorship and supporting other women
• ​Practical tips for working with purpose-led brands

🧲 This Episode is For: ✔️ Influencers and creators focused on long-term brand growth ✔️ Women making bold career moves with confidence ✔️ Aspiring talent managers and entrepreneurs in the creator space ✔️ Brand leaders seeking authentic creator partnerships ✔️ Anyone aiming to use their platform for real change

📇 Connect with Jenny Dinh Safransky & JDS Projects 💼 Instagram: https://www.instagram.com/itsjdsprojects/ 🌐 Website: https://www.jdsprojects.com

💌 Join the Movement ✨ Love this episode? Subscribe for more conversations on branding, purpose, and leadership. 📩 DM @brandingbyjo on Instagram and share your favorite insight. 🎯 Ready to build your powerful brand? Book a call with Jo today.