🎙️ Branded Impact Podcast #15 | Guest: Dianne Kosto (Symmetry Neuro Pathways)

🌟 Episode Overview In this powerful, hope-filled episode, Jo Espejo sits down with Dianne Kosto—Founder & CEO of Symmetry Neuro Pathway Training, a self-described “mom on a mission.” Dianne shares how neurofeedback-based brain regulation saved her son’s life and became a company dedicated to making regulation accessible for families worldwide. She unpacks scaling to ~$500k by speaking in the right rooms, then transparently walks through a major pivot from B2C to B2B with a 100% done-for-you delivery model for clinics, gyms, schools, and wellness centers. You’ll hear how clear messaging, brand guardianship (shoutout to lead creative Molly), and capacity-driven growth (27 launch locations) are guiding Symmetry’s next chapter.

🔑 What You’ll Learn

• How Dianne turned a personal crisis into a mission-driven brand using brain regulation (neurofeedback).

• Speaking-to-revenue: the rooms that helped her reach half a million—and what changed when an industry collapsed.

• The pivot playbook: moving from B2C to B2B with a done-for-you model that removes time, training, and equipment barriers.

• Messaging that sticks: simplifying complex science without overstepping clinical scope—and why consistency matters.

• Strategic partners Symmetry is targeting now (biohacking/longevity clinics, chiropractic neurologists, high-end gyms, select residential programs).

• Capacity-led scaling: why “27 locations” is the near-term target before opening the floodgates.

🧲 This Episode Is For ✔️ Parents and caregivers seeking non-invasive options for dysregulation/impulsivity ✔️ Founders building mission-led brands in complex or regulated spaces ✔️ Wellness, biohacking & performance clinics exploring add-on services ✔️ Marketers/ops leaders simplifying scientific services for mainstream audiences

🧪 Symmetry in a Sentence Noninvasive brain training that uses real-time feedback to help the brain learn healthier patterns—so people can self-regulate more effectively.

📍 Where Symmetry Is Launching Next. Initial trainings are lining up in Texas and expansion in Utah—with a goal of 27 high-fit partner locations.

🛠 Toolbox Talk (Rapid Fire)

• Dianne’s must-have: Basecamp for company-wide project management.

• Molly’s creative stack: ChatGPT (“Sage”), Canva, and Midjourney for brand-aligned visuals.

📇 Connect with Dianne Kosto & Symmetry Neuro Pathways 🌐 Website: symmetryneuropt.com 📱 Social: @symmetryneuroPT (all major platforms)

💌 Join the Movement Loved this conversation? Subscribe for more candid, practical chats on branding and impact. DM @brandingbyjo with your biggest takeaway and tag a clinic owner or wellness lead who should hear this.

🎯 Partner With Symmetry Operate a biohacking/longevity clinic, chiropractic neurology practice, high-end gym, or out-of-pocket residential program? Explore Symmetry’s done-for-you brain regulation service and help your clients see measurable results—without adding overhead, equipment, or new certifications.

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