🎙️ Branded Impact Podcast #15 | Guest: Dianne Kosto (Symmetry Neuro Pathways)

🌟 Episode Overview In this powerful, hope-filled episode, Jo Espejo sits down with Dianne Kosto—Founder & CEO of Symmetry Neuro Pathway Training, a self-described “mom on a mission.” Dianne shares how neurofeedback-based brain regulation saved her son’s life and became a company dedicated to making regulation accessible for families worldwide. She unpacks scaling to ~$500k by speaking in the right rooms, then transparently walks through a major pivot from B2C to B2B with a 100% done-for-you delivery model for clinics, gyms, schools, and wellness centers. You’ll hear how clear messaging, brand guardianship (shoutout to lead creative Molly), and capacity-driven growth (27 launch locations) are guiding Symmetry’s next chapter.

🔑 What You’ll Learn

• How Dianne turned a personal crisis into a mission-driven brand using brain regulation (neurofeedback).

• Speaking-to-revenue: the rooms that helped her reach half a million—and what changed when an industry collapsed.

• The pivot playbook: moving from B2C to B2B with a done-for-you model that removes time, training, and equipment barriers.

• Messaging that sticks: simplifying complex science without overstepping clinical scope—and why consistency matters.

• Strategic partners Symmetry is targeting now (biohacking/longevity clinics, chiropractic neurologists, high-end gyms, select residential programs).

• Capacity-led scaling: why “27 locations” is the near-term target before opening the floodgates.

🧲 This Episode Is For ✔️ Parents and caregivers seeking non-invasive options for dysregulation/impulsivity ✔️ Founders building mission-led brands in complex or regulated spaces ✔️ Wellness, biohacking & performance clinics exploring add-on services ✔️ Marketers/ops leaders simplifying scientific services for mainstream audiences

🧪 Symmetry in a Sentence Noninvasive brain training that uses real-time feedback to help the brain learn healthier patterns—so people can self-regulate more effectively.

📍 Where Symmetry Is Launching Next. Initial trainings are lining up in Texas and expansion in Utah—with a goal of 27 high-fit partner locations.

🛠 Toolbox Talk (Rapid Fire)

• Dianne’s must-have: Basecamp for company-wide project management.

• Molly’s creative stack: ChatGPT (“Sage”), Canva, and Midjourney for brand-aligned visuals.

📇 Connect with Dianne Kosto & Symmetry Neuro Pathways 🌐 Website: symmetryneuropt.com 📱 Social: @symmetryneuroPT (all major platforms)

💌 Join the Movement Loved this conversation? Subscribe for more candid, practical chats on branding and impact. DM @brandingbyjo with your biggest takeaway and tag a clinic owner or wellness lead who should hear this.

🎯 Partner With Symmetry Operate a biohacking/longevity clinic, chiropractic neurology practice, high-end gym, or out-of-pocket residential program? Explore Symmetry’s done-for-you brain regulation service and help your clients see measurable results—without adding overhead, equipment, or new certifications.

Tools I Love & RecommendWant to simplify your brand marketing and stay consistent without the overwhelm? These are two tools I use every single week in my business:

• Flodesk – Create gorgeous, easy-to-use emails that connect with your audience. Use my link for 50% off your first year.

• Plann – Take the guesswork out of social media. Plan, schedule, and post with ease using Plann’s all-in-one content tool.

Full disclosure: These are affiliate links, which means I may earn a small commission if you sign up, at no extra cost to you. I only recommend tools I personally use and love to help you amplify your brand and maximize your impact.

🎙️ Branded Impact Podcast #14 | Guest: Heather Wentler, Co-Founder & Executive Director of Doyenne

🌟 Episode Overview In this inspiring episode, Jo Espejo sits down with Heather Wentler, the Co-founder and Executive Director of Doyenne, a nonprofit dedicated to supporting entrepreneurs and building inclusive ecosystems. A former K–12 educator turned entrepreneur, Heather also founded Fractal and Madison SOUP, and today serves as a recognized leader and advocate for equity in entrepreneurship, sitting on advisory boards and driving initiatives that empower historically marginalized genders.

Heather opens up about the evolution of Doyenne and how the organization helps founders identify if they’re at the right stage to work together—or if the timing will be better in the future. She also shares how being bold, different, and unapologetically true to your brand is essential for standing out in business.

From redefining entrepreneurship beyond just a paycheck, to offering tangible support through Doyenne’s programs (like the Investor Accelerator, currently offering a 33% discount for the Sept–Nov cohort), Heather brings practical wisdom and powerful perspective for entrepreneurs navigating the early stages of growth.

🔑 What You’ll Learn

• How Doyenne supports founders through every stage of the entrepreneurial journey

• Why aligning your brand with your values builds confidence and clarity

• The biggest fears holding founders back and how to overcome them

• The importance of honoring the deeper “why” behind your business, beyond money

• How boldness and differentiation create stronger, more authentic brands

• Insights into Doyenne’s Investor Accelerator Program and opportunities for funding

🧲 This Episode is For: ✔️ Early-stage entrepreneurs ready to grow with clarity and support ✔️ Founders who want to align their brand with their deeper purpose ✔️ Business leaders exploring funding opportunities and investment readiness ✔️ Women and historically marginalized entrepreneurs seeking equity and visibility ✔️ Anyone afraid of “being too bold” but ready to stand out

📇 Connect with Heather & Doyenne 🌐 Website: doyennegroup.org 📱 Social: @doyennegroup (LinkedIn, Instagram, Facebook)

💌 Join the Movement ✨ Love this episode? Subscribe for more authentic conversations around branding and impact. 📩 DM @brandingbyjo on Instagram with your favorite takeaway. 🎯 Ready to build a bold brand rooted in who you are? Book a call with Jo today.

Tools I Love & RecommendWant to simplify your brand marketing and stay consistent without the overwhelm? These are two tools I use every single week in my business:

• Flodesk – Create gorgeous, easy-to-use emails that connect with your audience. Use my link for 50% off your first year.

• Plann – Take the guesswork out of social media. Plan, schedule, and post with ease using Plann’s all-in-one content tool.

Full disclosure: These are affiliate links, which means I may earn a small commission if you sign up, at no extra cost to you. I only recommend tools I personally use and love to help you amplify your brand and maximize your impact.

🎙️ Branded Impact Podcast #13 | Guest: Emma Jones 🌟 Episode Overview In this high-energy and heart-centered episode, Jo Espejo sits down with Emma Jones, a Central Florida realtor under Orange Slice Properties and the visionary behind NextGen Orlando, a networking group for young professionals rooted in purpose and giving back.

Emma shares her journey of building a thriving real estate business from scratch without ads, connections, or a pre-existing network. With a brand grounded in community, clarity, and consistency, Emma shows how authenticity and service can set you apart in a saturated industry. She also opens up about the power of perception, the importance of showing up (even when it’s uncomfortable), and how building NextGen helped her turn loneliness into leadership.

Whether you’re a solo entrepreneur, realtor, or community builder, this episode is packed with actionable advice and bold inspiration.

🔑 What You’ll Learn

• How Emma built her business from zero network with zero ad spend

• Why consistency is the ultimate brand builder

• How to build a personal brand under a brokerage umbrella

• Turning loneliness into leadership through community
  Sensory branding and emotional connection in real estate

• The magic of creating experiences that make people feel seen

• Tips for networking, niche marketing, and staying visible

🧲 This Episode is For: ✔️ Realtors and entrepreneurs ready to stand out with heart ✔️ Women building community and meaningful connections ✔️ Founders looking to lead through service and story ✔️ Anyone who’s tired of waiting and ready to create their own path ✔️ Creators seeking consistent, values-driven visibility

📇 Connect with Emma Jones & NextGen Orlando 🏡 Instagram: @emmajoneshomes 🤝 Community: @nextgenorlando

💌 Join the Movement ✨ Love this episode? Subscribe for more authentic conversations around branding and impact. 📩 DM @brandingbyjo on Instagram and share your favorite insight. 🎯 Ready to build a bold brand rooted in who you are? Book a call with Jo today.

Tools I Love & Recommend: Want to simplify your brand marketing and stay consistent without the overwhelm? These are two tools I use every single week in my business:

• Flodesk – Create gorgeous, easy-to-use emails that connect with your audience. Use my link for 50% off your first year.

• Plann – Take the guesswork out of social media. Plan, schedule, and post with ease using Plann’s all-in-one content tool.

Full disclosure: These are affiliate links, which means I may earn a small commission if you sign up, at no extra cost to you. I only recommend tools I personally use and love to help you amplify your brand and maximize your impact.