What if your purpose wasn’t something you had to find—but something that’s been unfolding all along? In this episode, Raez Argulla breaks down the real difference between passion and purpose, how they work together, and why understanding both can change the way you build your brand. She explores common myths, the clues hidden in childhood hobbies, and how tools like astrology, journaling, and self-reflection can help you uncover what truly fuels you. Packed with practical insights and mindset shifts, this episode will help you connect your passions to your purpose—and your purpose to your brand.

📖 Get the astrology book I mentioned here:

⁠You Were Born for This by Chani Nicholas⁠ (affiliate link)

✨ Connect with Raez

If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.

Let’s keep the conversation going!

📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you.

✈️ Join our next retreat | Nov 5-7, 2025 | Kelowna, BC: ⁠⁠⁠⁠brandblissescapes.com⁠⁠ — the luxury brand retreat for women ready for connection, clarity and community.

👀 Follow me online:

→ Personal Instagram: ⁠⁠@raezcreative ⁠⁠

→ Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠

→ LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠

And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖

Chapters

00:00 Understanding Passion and Purpose

04:50 The Myths of Passion and Purpose

06:40 How My Passion for Photography Evolved into Purpose

09:59 Discovering Passion & Purpose Throughout My Life

14:11 Childhood Influences on Discovering My Passion

16:03 Astrology as a Tool for Self-Discovery

18:56 Exploring the 5th House: Pleasure & What Brings You Joy

22:12 Exploring the Second House: Money and Attraction

25:05 Journaling as a Tool for Self-Discovery

27:02 Practical Tips for Finding Your Passion

36:29 Connecting Passion and Purpose to Your Brand

Every strong brand starts with heart. In this debut episode, Raez Argulla introduces the theme of the season—building a brand with heart—and unpacks what it really means to create a brand rooted in passion, values, and authenticity. She shares personal stories and insights on aligning who you are with what you do, offering a grounded reminder that the most magnetic brands don’t chase trends—they lead with purpose, alignment, and heart.

✨ Connect with Raez

If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.

Let’s keep the conversation going!

📸 Work with me: ⁠raezcreative.com⁠ — brand photography + video content that gets you paid for being you.

✈️ Join our next retreat | Nov 5-7, 2025 | Kelowna, BC: ⁠brandblissescapes.com⁠ — the luxury brand retreat for women ready for connection, clarity and community.

👀 Follow me online:

→ Personal Instagram: ⁠⁠@raezcreative ⁠⁠

→ Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠

→ LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠

And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖

Chapters

0:00 What Does it Mean to Build a Brand with Heart?

1:45 The Three Pillars: Passion, Values, and Alignment

7:13 Authenticity Isn't a Trend, It's a Strategy

11:47 How to Start Showing Up More Authentically

13:45 The Rise of Authentic Content

14:55 Navigating Trends While Staying True to You

17:35 What Rebranding Has Taught Me

18:58 My First Lesson as a Brand Photographer

27:30 The Importance of Showing Up As You Are

29:33 Building Confidence through Action

30:19 Reflective Prompts for Building a Brand with Heart

Every new era starts with the courage to show up as yourself. In this short trailer, host Raez Argulla shares her journey from feeling like an imposter in the social media world to embracing her voice as a brand photographer and strategist. She opens up about what it really means to build a personal brand with heart—and why visibility, alignment, and self-trust matter more than ever. You’ll get a sneak peek at what’s ahead this season: honest solo episodes and powerful guest conversations about mindset, storytelling, and building a business that feels like you.

✨ Connect with Raez

If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.

Let’s keep the conversation going!

📸 Work with me: ⁠raezcreative.com⁠ — brand photography + video content that gets you paid for being you.

✈️ Join our next retreat | Nov 5-7, 2025 | Kelowna, BC: ⁠brandblissescapes.com⁠ — the luxury brand retreat for women ready for connection, clarity and community.

👀 Follow me online:

→ Personal Instagram: ⁠⁠@raezcreative ⁠⁠

→ Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠

→ LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠

And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖