What if your purpose wasn’t something you had to find—but something that’s been unfolding all along? In this episode, Raez Argulla breaks down the real difference between passion and purpose, how they work together, and why understanding both can change the way you build your brand. She explores common myths, the clues hidden in childhood hobbies, and how tools like astrology, journaling, and self-reflection can help you uncover what truly fuels you. Packed with practical insights and mindset shifts, this episode will help you connect your passions to your purpose—and your purpose to your brand.

📖 Get the astrology book I mentioned here:

⁠You Were Born for This by Chani Nicholas⁠ (affiliate link)

✨ Connect with Raez

If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.

Let’s keep the conversation going!

📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you.

✈️ Join our next retreat | Nov 5-7, 2025 | Kelowna, BC: ⁠⁠⁠⁠brandblissescapes.com⁠⁠ — the luxury brand retreat for women ready for connection, clarity and community.

👀 Follow me online:

→ Personal Instagram: ⁠⁠@raezcreative ⁠⁠

→ Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠

→ LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠

And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖

Chapters

00:00 Understanding Passion and Purpose

04:50 The Myths of Passion and Purpose

06:40 How My Passion for Photography Evolved into Purpose

09:59 Discovering Passion & Purpose Throughout My Life

14:11 Childhood Influences on Discovering My Passion

16:03 Astrology as a Tool for Self-Discovery

18:56 Exploring the 5th House: Pleasure & What Brings You Joy

22:12 Exploring the Second House: Money and Attraction

25:05 Journaling as a Tool for Self-Discovery

27:02 Practical Tips for Finding Your Passion

36:29 Connecting Passion and Purpose to Your Brand