Every strong brand starts with heart. In this debut episode, Raez Argulla introduces the theme of the season—building a brand with heart—and unpacks what it really means to create a brand rooted in passion, values, and authenticity. She shares personal stories and insights on aligning who you are with what you do, offering a grounded reminder that the most magnetic brands don’t chase trends—they lead with purpose, alignment, and heart.

✨ Connect with Raez

If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.

Let’s keep the conversation going!

📸 Work with me: ⁠raezcreative.com⁠ — brand photography + video content that gets you paid for being you.

✈️ Join our next retreat | Nov 5-7, 2025 | Kelowna, BC: ⁠brandblissescapes.com⁠ — the luxury brand retreat for women ready for connection, clarity and community.

👀 Follow me online:

→ Personal Instagram: ⁠⁠@raezcreative ⁠⁠

→ Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠

→ LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠

And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖

Chapters

0:00 What Does it Mean to Build a Brand with Heart?

1:45 The Three Pillars: Passion, Values, and Alignment

7:13 Authenticity Isn't a Trend, It's a Strategy

11:47 How to Start Showing Up More Authentically

13:45 The Rise of Authentic Content

14:55 Navigating Trends While Staying True to You

17:35 What Rebranding Has Taught Me

18:58 My First Lesson as a Brand Photographer

27:30 The Importance of Showing Up As You Are

29:33 Building Confidence through Action

30:19 Reflective Prompts for Building a Brand with Heart