Brand Bank Build is a different kind of podcast. We record episodes that feel like coaching sessions.

But we also offer live Office Hours so you can get your questions answered.

On May 8, Terra Milo (CMO) and Karen Stephen (CFO) are opening the floor to your questions.

We’ll recap key lessons from our first 2 episodes on pricing and why repetition isn’t redundant… then dive into whatever you want to know about marketing + finance.

Drop your question in the comments if you have one or just show up here ready to learn!

Register to join us on Zoom https://us02web.zoom.us/meeting/register/un0diNBSSLGYZ_vdzMcz3w

We'll record the episode and publish it on May 15.

We mean this with love... nobody cares.

In this episode, Terra and Karen discuss common marketing challenges business owners face, with a specific focus on the misconception of 'bothering' potential customers with frequent messages. Terra reassures that people are generally not keeping track of every newsletter or social media post, emphasizing the importance of repetition in marketing. The conversation touches on the psychological aspects of customer attention, the value of reusing content, and the effectiveness of batching emails. Practical tips are provided, including testing engagement by directly asking 'Am I bothering you?' and the significance of knowing standard open-rate metrics. The episode encourages business owners, especially women, to confidently promote their value without the fear of being a nuisance.

00:00 Introduction to Marketing Challenges

00:31 Overcoming the Fear of Bothering People

02:01 The Importance of Repetition in Marketing

13:07 Practical Tips for Effective Marketing

14:50 Testing and Feedback in Marketing

21:47 Metrics and Reusing Content

24:56 Final Thoughts and Key Takeaways

More information at ⁠brandbankbuild.com⁠

Connect with us on LinkedIn

Karen Stephen ⁠https://www.linkedin.com/in/karenstephen-ca/⁠

Terra Milo ⁠https://www.linkedin.com/in/terramilo/⁠

 Finance and marketing represent the backbone of your business, and when these two powers combine, you get so much information on how to run your business effectively and efficiently.

We'll release one episode per month and sprinkle in some live Q&A episodes.

 Together, we have 25 years of experience supporting businesses of all sizes so we're going to cut to the chase and be honest about how to grow your business efficiently.

Have a listen and share it with your business buddies.

In this introductory episode of 'Brand, Bank, Build,' hosts Terra and Karen explore the complex topic of pricing for businesses. Drawing from over 25 years of collective experience in marketing and finance, they discuss the importance of understanding market conditions, customer expectations, and personal value when setting prices.

The discussion covers practical tips such as competitor analysis, customer consultations, and flexible pricing strategies, while emphasizing the need for ongoing adjustments based on demand and close rates.

The episode concludes with actionable insights for businesses to balance cost coverage with customer willingness to pay.

00:00 Introduction to Brand, Bank, Build

00:33 Disclaimer and Professional Advice

00:50 Diving into Pricing Strategies

02:59 Understanding Market and Customer Value

09:11 Balancing Math and Mindset in Pricing

18:57 Adjusting Prices Based on Demand

24:12 Website Pricing Strategies

29:34 Conclusion and Key Takeaways

More information at brandbankbuild.com

Connect with us on LinkedIn

Karen Stephen https://www.linkedin.com/in/karenstephen-ca/

Terra Milo https://www.linkedin.com/in/terramilo/