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サマリー
あらすじ・解説
In this introductory episode of 'Brand, Bank, Build,' hosts Terra and Karen explore the complex topic of pricing for businesses. Drawing from over 25 years of collective experience in marketing and finance, they discuss the importance of understanding market conditions, customer expectations, and personal value when setting prices.
The discussion covers practical tips such as competitor analysis, customer consultations, and flexible pricing strategies, while emphasizing the need for ongoing adjustments based on demand and close rates.
The episode concludes with actionable insights for businesses to balance cost coverage with customer willingness to pay.
00:00 Introduction to Brand, Bank, Build
00:33 Disclaimer and Professional Advice
00:50 Diving into Pricing Strategies
02:59 Understanding Market and Customer Value
09:11 Balancing Math and Mindset in Pricing
18:57 Adjusting Prices Based on Demand
24:12 Website Pricing Strategies
29:34 Conclusion and Key Takeaways
More information at brandbankbuild.com
Connect with us on LinkedIn
Karen Stephen https://www.linkedin.com/in/karenstephen-ca/
Terra Milo https://www.linkedin.com/in/terramilo/