CFO Karen and CMO Terra explore the pivotal role of money mindset in business growth. With over 25 years of experience in finance and marketing, they discuss four key money mindset archetypes: the hoarder, the avoidant, the worshiper, and the status seeker.

Karen shares how these mindsets affect business decisions and gives practical strategies for shifting toward a more productive money mindset.

The episode aims to help listeners identify their money archetype and take actionable steps to improve their financial decisions, ultimately fostering a more sustainable business. Additionally, they touch on the challenges of financial advice within the industry and the importance of individualized financial education.

Get access to Karen’s Money Mindset Reset here https://karen-stephen.thrivecart.com/money-mindset-reset/

Connect on LinkedIn:

Karen Stephen

Terra Milo

00:00 Introduction to Brand Bank Build Podcast

00:50 Understanding Money Mindset

02:19 The Avoidant Money Mindset

03:29 The Hoarder Money Mindset

05:30 Bootstrapping and Business Growth

09:56 Gender Differences in Business Funding

18:25 The Worshiper and Status Seeker Archetypes

21:14 Impact of Money Mindset on Business Decisions

25:29 Understanding Financial Shame

25:53 The Complexity of Finance

26:45 Decoding Financial Communication

27:47 Challenges for Financial Avoidants

29:07 The Need for Transparency in Finance

32:52 The Role of Technology in Finance

33:31 Empowering Self-Investment

37:19 Adapting Business Decisions to Money Archetypes

41:50 Continuous Money Mindset Work

43:42 Conclusion and Next Steps

Brand Bank Build is a different kind of podcast. We record episodes that feel like coaching sessions.

But we also offer live Office Hours so you can get your questions answered.

On May 8, Terra Milo (CMO) and Karen Stephen (CFO) opened the floor to your questions. Here is our conversation.

We reviewed key lessons from our first 2 episodes on pricing and why repetition isn’t redundant… then dove into questions about marketing + finance.

We mean this with love... nobody cares.

In this episode, Terra and Karen discuss common marketing challenges business owners face, with a specific focus on the misconception of 'bothering' potential customers with frequent messages. Terra reassures that people are generally not keeping track of every newsletter or social media post, emphasizing the importance of repetition in marketing. The conversation touches on the psychological aspects of customer attention, the value of reusing content, and the effectiveness of batching emails. Practical tips are provided, including testing engagement by directly asking 'Am I bothering you?' and the significance of knowing standard open-rate metrics. The episode encourages business owners, especially women, to confidently promote their value without the fear of being a nuisance.

00:00 Introduction to Marketing Challenges

00:31 Overcoming the Fear of Bothering People

02:01 The Importance of Repetition in Marketing

13:07 Practical Tips for Effective Marketing

14:50 Testing and Feedback in Marketing

21:47 Metrics and Reusing Content

24:56 Final Thoughts and Key Takeaways

More information at ⁠brandbankbuild.com⁠

Connect with us on LinkedIn

Karen Stephen ⁠https://www.linkedin.com/in/karenstephen-ca/⁠

Terra Milo ⁠https://www.linkedin.com/in/terramilo/⁠