Brand. Bank. Build.

著者： Terra Milo and Karen Stephen
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  • サマリー

  • A podcast about the importance of finance and marketing in building a business. Join CFO Karen Stephen and CMO Terra Milo for conversations about how to build a strong brand and a healthy bank account. Together, they have over 25 years of growing and advising businesses.
    Terra Milo and Karen Stephen
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あらすじ・解説

A podcast about the importance of finance and marketing in building a business. Join CFO Karen Stephen and CMO Terra Milo for conversations about how to build a strong brand and a healthy bank account. Together, they have over 25 years of growing and advising businesses.
Terra Milo and Karen Stephen
経済学
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エピソード
  • Office Hours

    Office Hours
    2025/05/02

    Brand Bank Build is a different kind of podcast. We record episodes that feel like coaching sessions.

    But we also offer live Office Hours so you can get your questions answered.

    On May 8, Terra Milo (CMO) and Karen Stephen (CFO) are opening the floor to your questions.

    We’ll recap key lessons from our first 2 episodes on pricing and why repetition isn’t redundant… then dive into whatever you want to know about marketing + finance.

    Drop your question in the comments if you have one or just show up here ready to learn!


    Register to join us on Zoom https://us02web.zoom.us/meeting/register/un0diNBSSLGYZ_vdzMcz3w


    We'll record the episode and publish it on May 15.

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    2 分
  • Ep. 2 Nobody Cares

    Ep. 2 Nobody Cares
    2025/04/17

    We mean this with love... nobody cares.

    In this episode, Terra and Karen discuss common marketing challenges business owners face, with a specific focus on the misconception of 'bothering' potential customers with frequent messages. Terra reassures that people are generally not keeping track of every newsletter or social media post, emphasizing the importance of repetition in marketing. The conversation touches on the psychological aspects of customer attention, the value of reusing content, and the effectiveness of batching emails. Practical tips are provided, including testing engagement by directly asking 'Am I bothering you?' and the significance of knowing standard open-rate metrics. The episode encourages business owners, especially women, to confidently promote their value without the fear of being a nuisance.

    00:00 Introduction to Marketing Challenges

    00:31 Overcoming the Fear of Bothering People

    02:01 The Importance of Repetition in Marketing

    13:07 Practical Tips for Effective Marketing

    14:50 Testing and Feedback in Marketing

    21:47 Metrics and Reusing Content

    24:56 Final Thoughts and Key Takeaways


    More information at ⁠brandbankbuild.com⁠


    Connect with us on LinkedIn

    Karen Stephen ⁠https://www.linkedin.com/in/karenstephen-ca/⁠

    Terra Milo ⁠https://www.linkedin.com/in/terramilo/⁠

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    28 分
  • Trailer

    Trailer
    2025/04/10

     Finance and marketing represent the backbone of your business, and when these two powers combine, you get so much information on how to run your business effectively and efficiently.

    We'll release one episode per month and sprinkle in some live Q&A episodes.

     Together, we have 25 years of experience supporting businesses of all sizes so we're going to cut to the chase and be honest about how to grow your business efficiently.

    Have a listen and share it with your business buddies.
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    3 分

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