In this episode, I open up about how easy it is even as a marketer writing a book against hustle culture to fall into the trap of “more is more.” I talk about my journey with editing, the role of AI, and the confronting feedback that forced me to slow down and reconnect with my true message.

This episode is for founders, creatives and anyone feeling the pressure to produce. It’s a reminder that resonance (not reach) is what really moves the needle. That less can be more, and slowing down might just be the most strategic move you make this year.

In this episode, we talk about:

• Collaborative strategy session and creative planning with a new client

• Tension between rejecting hustle culture and falling back into it unconsciously

• The “more is more” myth in content marketing

• Letting go of pressure to perform and instead prioritising clarity and meaning

• Encouragement for founders to resist industry noise and reconnect with their true message
  

A must listen for anyone questioning the pace, pressure, and purpose behind their content. 💬

This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au hello@ontrackstudio.com.au

Feeling overwhelmed by all the marketing advice out there—or frustrated by strategies that aren’t delivering ROI? In this powerful masterclass-style episode, Sophie breaks down the core laws of effective marketing and shows you how to simplify your approach to get real results.

In this episode, we talk about:

• The two foundational laws every marketing plan should be built on

• The marketing funnel explained simply—and why most people focus on the wrong part

• A smart way to decide between paid and organic strategies

• How to tell if your content is an asset or a money-draining liability

• Why podcasts (done right) are the most underrated growth tool
  

It’s a candid, content-rich preview of the exact presentation business owners are paying to see—delivered to you, unfiltered. 💬

This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au hello@ontrackstudio.com.au

In this episode of Big Brand Energy, I sit down with Andy Johnston, founder of Expansion Media, one of Australia's leading video marketing agencies for residential builders. Andy shares his journey from solo filmmaker to scaling a thriving business and becoming an industry leader.

We dive deep into:

• The mindset shifts needed to scale from sole trader to company.
• Why niching in business is non-negotiable for premium positioning.
• How to transition from being a generalist to a sought-after specialist.
• Navigating the fears of failure and investing in growth.

If you're a creative entrepreneur or business owner ready to scale, build authority, and master your niche, this conversation is packed with invaluable insights and real talk.

Follow me on Instagram: www.instagram.com/sophie.on.track.studio/

Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio

Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio

Visit my website: www.ontrackstudio.com.au

In this episode of Big Brand Energy, I sit down with Issy Satara, a performance and strength coach with 7+ years of experience, to dive deep into the realities of building a successful fitness business in one of the world’s most competitive industries.We cover:- The struggles of standing out in a saturated market.- Why authenticity and consistency matter more than trends.- Issy’s journey from face-to-face coaching to thriving online.- The impact of podcasting on her business.If you’re a coach or service-based business owner looking for raw, actionable advice on how to build resilience, find your voice, and create meaningful client connections, this episode is for you.💡 Explore Issy’s podcast, The Growth Mindset, for even more mindset and self-development insights.📖 Don’t miss the chance to grab my book Dominate Your Industry—the ultimate guide to building marketing systems that work: https://www.ontrackstudio.store/dominate-your-industry🎧 Subscribe for weekly episodes packed with actionable insights and honest conversations!This video was all about The Truth About Building a Fitness Business: Lessons from Issy Satara’s 7-Year Journey.

Buy Dominate Your Industry for $4.99 to transform your service based business here: https://www.ontrackstudio.store/dominate-your-industry Marketing for service based businesses is challenging when you don't build a system to execute it. This video walks you through how you can create a marketing system that builds awareness, drives consideration and converts your audience into high ticket clients all at once. This is particularly worthwhile for those running professional services, agencies or specialised coaching businesses because it maximises your return on investment by way of time AND money. ⏰ TIMESTAMPS ⏰ 00:00 Introduction 01:40 Recap on the Marketing Funnel 03:10 Components of a Holistic Marketing Strategy 06:13 Biggest Mistakes Service Based Businesses Make 08:01 Why This System Works 08:55 Introducing...Top To Bottom of Funnel Marketing System for Service Based Businesses 11:35 How to Implement Your Marketing System Follow me on Instagram: www.instagram.com/sophie.on.track.studio/ Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio Visit my website: www.ontrackstudio.com.au

📖 This episode is taken from Chapter 1 of my book, Dominate Your Industry. If you’re ready to revolutionise your marketing and finally see results, grab your copy for just $4.99 AUD here: https://www.ontrackstudio.store/dominate-your-industry Tired of inconsistent sales and social media that feels like a black hole for your time and energy? You’re not alone. In this episode, I expose the biggest mistake service-based businesses make in their marketing and reveal the system to fix it. Discover how to shift your focus from selling services to selling transformation, position yourself as the go-to expert in your industry, and attract the clients you actually want to work with. I discuss: 🚀 Why copying competitors leads to burnout and poor results. 🚀 The massive opportunity most service-based businesses are missing. 🚀 How to craft and name your proprietary method to stand out and scale. 🎯 Don't forget to subscribe and hit the notification bell for more actionable insights to grow your business! Follow me on Instagram: www.instagram.com/sophie.on.track.studio/ Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio Visit my website: www.ontrackstudio.com.au

I’m finally back on Big Brand Energy, and wow, do I have some updates! In this episode, I’m sharing:

My Big Pivot: Why I’m no longer just a podcast agency—and what that means for how I help businesses.

Lessons from 2024: The fragmented marketing mistakes I’ve seen (and how to fix them).

My No-Nonsense Plan for 2025: It’s all about building systems, simplifying my content, and showing up consistently—without the overwhelm.

Plus, a personal take on what really matters in marketing: less strategy, more execution.

💥 Bonus: My book, Dominate Your Industry, is officially live! If you’re ready to stop spinning your wheels and start building a marketing system that works, grab it here: https://www.ontrackstudio.store/dominate-your-industry

This is your behind-the-scenes peek at what’s working, what’s changing, and what’s next for me in business. If you’re in the trenches building your brand, this one’s for you. 💪

🎯 Don't forget to subscribe and hit the notification bell for more actionable insights to grow your business!

Follow me on Instagram: www.instagram.com/sophie.on.track.studio/

Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio

Visit my website: www.ontrackstudio.com.au

Sophie has her best friend, Skye on today to chat about creative roadblocks. You’ll hear Skye talk about the struggle to find time for yourself, especially when life gets crazy, and Sophie share how stress can put the brakes on your creative mojo.

Then, they get real about the whole "yes man" thing. Both Sophie and Skye admit they've fallen into the trap of saying yes to everything, only to crash and burn later. It's a wake-up call for anyone feeling overwhelmed.

But fear not! Skye drops some serious wisdom on how to smash through those blocks by taking care of yourself. Sophie's all ears as they swap tips on finding that elusive balance.

Switching gears, they dish on dealing with clients. Skye spills her secrets on getting crystal-clear briefs, while Sophie nods along, soaking up the knowledge.

And what's the deal with brands that ooze "big brand energy"? Skye's got the scoop on what makes them so magnetic, and it's not just about flashy logos.

So, grab your headphones and join Sophie and Skye for a fun-filled chat that's packed with practical tips and real talk about unleashing your creativity and making your brand shine!

✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨

→ Grab my FREE Beginners Guide to Successfully Launching Your Podcast:⁠ https://www.ontrackstudio.com.au/free-beginners-guide⁠

🧲 WORK WITH ME 🧲

Send me a DM on Instagram @sophie.on.track.studio to find out the current ways to work with me to co-create a magnetic podcast OR check out my production packages here!

→ Join the Chart Topping Podcaster Group for free support to start and scale your podcast:

⁠https://www.facebook.com/groups/852644236331799/⁠

→ Subscribe to the my YouTube Channel:

⁠https://www.youtube.com/channel/UCBQKaUE2GECQT7VS9bBkA7w⁠

❤️FOLLOW ME/GET IN TOUCH❤️

Hey it’s Sophie at On Track Studio, I’m here to help you have maximum impact with your podcast!

Follow me on INSTAGRAM here:⁠ www.instagram.com/sophie.on.track.studio/⁠

Follow my TikTok:⁠ www.tiktok.com/@sophie.ontrackstudio⁠

Email me: hello@ontrackstudio.com.au