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Scaling a Creative Business, Niche Secrets & Mindset Shifts with Andy Johnston

Scaling a Creative Business, Niche Secrets & Mindset Shifts with Andy Johnston

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In this episode of Big Brand Energy, I sit down with Andy Johnston, founder of Expansion Media, one of Australia's leading video marketing agencies for residential builders. Andy shares his journey from solo filmmaker to scaling a thriving business and becoming an industry leader.

We dive deep into:

  • The mindset shifts needed to scale from sole trader to company.
  • Why niching in business is non-negotiable for premium positioning.
  • How to transition from being a generalist to a sought-after specialist.
  • Navigating the fears of failure and investing in growth.


If you're a creative entrepreneur or business owner ready to scale, build authority, and master your niche, this conversation is packed with invaluable insights and real talk.


Follow me on Instagram: www.instagram.com/sophie.on.track.studio/

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Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio

Visit my website: www.ontrackstudio.com.au


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