『Big Brand Energy』のカバーアート

Big Brand Energy

Big Brand Energy

著者： Sophie Wilson from On Track Studio
無料で聴く

このコンテンツについて

 This podcast is hosted by Sophie, podcast studio owner, producer, and coach. With a background in digital marketing, Sophie's superpower is helping service-based businesses and personal brands carve out their unique point of difference and use it to create value-based, audience-centric content that fosters deep connections. Sophie is on a mission to empower conscious, purpose-driven creators and entrepreneurs who understand the importance of self-development and aspire to scale their businesses and platforms into recognisable brands or movements. Through insightful discussions, inspiring interviews, and practical strategies, Sophie shares her signature concept of "Big Brand Energy" to help her audience to make maximum impact online. Listeners can expect a wealth of strategies, tactics, and mindset shifts as Sophie explores topics such as entrepreneurship, creative processes, branding, marketing, audience engagement, and more. The podcast serves as a guide to elevate one's presence and influence in the world, offering practical advice and actionable steps to empower creators on their journey. If you are a creator looking to make a positive impact and achieve greater recognition, Big Brand Energy is the perfect companion. Join Sophie as she delves into the realms of personal and business growth, inspiring listeners to tap into their true potential and manifest their own Big Brand Energy.Sophie Wilson from On Track Studio マーケティング マーケティング・セールス 経済学
エピソード
  • When More Isn’t Better: The Trap of Modern Marketing

    When More Isn’t Better: The Trap of Modern Marketing
    2025/06/16

    In this episode, I open up about how easy it is even as a marketer writing a book against hustle culture to fall into the trap of “more is more.” I talk about my journey with editing, the role of AI, and the confronting feedback that forced me to slow down and reconnect with my true message.

    This episode is for founders, creatives and anyone feeling the pressure to produce. It’s a reminder that resonance (not reach) is what really moves the needle. That less can be more, and slowing down might just be the most strategic move you make this year.

    In this episode, we talk about:

    • Collaborative strategy session and creative planning with a new client

    • Tension between rejecting hustle culture and falling back into it unconsciously

    • The “more is more” myth in content marketing

    • Letting go of pressure to perform and instead prioritising clarity and meaning

    • Encouragement for founders to resist industry noise and reconnect with their true message

    A must listen for anyone questioning the pace, pressure, and purpose behind their content. 💬

    This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au hello@ontrackstudio.com.au
    続きを読む 一部表示
    14 分
  • Master the marketing funnel... turn content into profit (a masterclass dress rehearsal)

    Master the marketing funnel... turn content into profit (a masterclass dress rehearsal)
    2025/05/27

    Feeling overwhelmed by all the marketing advice out there—or frustrated by strategies that aren’t delivering ROI? In this powerful masterclass-style episode, Sophie breaks down the core laws of effective marketing and shows you how to simplify your approach to get real results.

    In this episode, we talk about:

    • The two foundational laws every marketing plan should be built on

    • The marketing funnel explained simply—and why most people focus on the wrong part

    • A smart way to decide between paid and organic strategies

    • How to tell if your content is an asset or a money-draining liability

    • Why podcasts (done right) are the most underrated growth tool

    It’s a candid, content-rich preview of the exact presentation business owners are paying to see—delivered to you, unfiltered. 💬

    This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au hello@ontrackstudio.com.au
    続きを読む 一部表示
    38 分
  • Scaling a Creative Business, Niche Secrets & Mindset Shifts with Andy Johnston

    Scaling a Creative Business, Niche Secrets & Mindset Shifts with Andy Johnston
    2025/02/07

    In this episode of Big Brand Energy, I sit down with Andy Johnston, founder of Expansion Media, one of Australia's leading video marketing agencies for residential builders. Andy shares his journey from solo filmmaker to scaling a thriving business and becoming an industry leader.

    We dive deep into:

    • The mindset shifts needed to scale from sole trader to company.
    • Why niching in business is non-negotiable for premium positioning.
    • How to transition from being a generalist to a sought-after specialist.
    • Navigating the fears of failure and investing in growth.


    If you're a creative entrepreneur or business owner ready to scale, build authority, and master your niche, this conversation is packed with invaluable insights and real talk.


    Follow me on Instagram: www.instagram.com/sophie.on.track.studio/

    Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio

    Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio

    Visit my website: www.ontrackstudio.com.au
    続きを読む 一部表示
    49 分

Big Brand Energyに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。