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  • Alix Earle: VMAs, DWTS, Controversy & Giving Back | Gen Z's It Girl Navigates Fame's Highs & Lows
    2025/09/10
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle continues her whirlwind summer as one of Gen Z’s most prominent social media stars, with a week defined by high-profile appearances, significant headlines, and the always-churning mix of controversy and fandom. On September 7th, Earle stole the spotlight at the 2025 MTV Video Music Awards at the UBS Arena in New York, making a red carpet entrance alongside her sister Ashtin. Dressed in a bold white Tom Ford mini with dramatic cutouts, Alix’s look instantly set off a social media frenzy. Fans on X and Instagram erupted with commentary, comparing the dress to everything from a pillowcase to a bedsheet, while others poked fun at the logistics—Alix uploaded a now-viral Instagram Story showing her lying flat in the back of a car for an hour to avoid wrinkling her outfit, cheerily sipping a vodka-Poppi concoction through a straw with the help of her glam squad, showing that even internet darlings need wardrobe hacks. While some critics derided the look as a fashion miss, the moment kept her firmly at the center of pop culture’s attention. According to E! News and USA Today, Earle used the VMAs as a springboard to promote her next major venture—competing on Season 34 of Dancing With the Stars, premiering September 16, where she’s paired with Val Chmerkovskiy. Although she admits to being bruised and battered from rehearsals, Earle told Parade she’s “getting better each day” and loving the process, even as Chmerkovskiy praised her work ethic and predicted she’ll surprise her massive following this season.

    Not all headlines were glamorous this week. As reported by AOL and sources like the Miami Herald, Earle found herself embroiled in renewed controversy after old screenshots surfaced on Reddit showing her using racially offensive language as a young teen on ASKfm in 2014. With the resurfaced posts spread widely online, many followers called for a public response, while some fans defended her youthful ignorance. Alix’s camp did not immediately comment, and, as of the past few days, she appears to be carrying on with normal social media activity, including TikToks with John Summit, even as the conversation simmers. Newsweek and Her Campus both noted the split in public opinion, with some demanding accountability and others deeming the issue irrelevant due to her age at the time.

    On the business and philanthropy front, Earle recently returned to her alma mater, the University of Miami, to meet the latest recipients of the Alix Earle Scholarship at the Miami Herbert Business School, highlighting her ongoing connection to students and commitment to giving back, as spotlighted in a University of Miami feature. Meanwhile, as the TikTok ban drama intensified nationally, Earle was spotted holding a TikTok Live goodbye alongside Spencer Pratt and Bethenny Frankel, underscoring her Gen Z leadership in the platform’s uncertain final days, as reported by Evie Magazine. Taken together, this week shows Alix Earle as a fixture at the intersection of internet fame, TV entertainment, headline-making drama, commercial savvy, and philanthropic presence—her ongoing relevance all but assured, for better or worse, in the digital era’s public square.

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    4 分
  • Alix Earle: DWTS Debut, Controversy, and Control in 2025
    2025/09/06
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle has dominated headlines this week as she was officially announced as a contestant on Dancing With the Stars Season 34, making her Good Morning America debut as part of the cast alongside notable figures like Robert Irwin. Earle, who boasts 7.5 million TikTok followers and is known for her Get Ready With Me videos as well as hosting the Hot Mess podcast, called joining the show an easy yes given her background as a former competitive dancer and long-time fan. The news is being framed not only as a huge move for Earle’s public profile but also as a strategic play to pull a Gen Z audience into the DWTS revival, especially with her strong crossover appeal and Sports Illustrated Swimsuit cover girl cred, as reported by BrandVM and AOL.

    The swirl of excitement over her TV debut quickly met controversy when decade-old social media posts allegedly containing racial slurs resurfaced and began circulating again on Reddit and TikTok. These posts, which date back to when Earle was age 13 or 14, first spread widely on Reddit’s r/Alixearlesnark in 2022 but were newly amplified this week by the Gen Z outlet Her Campus and others. Earle was pressed to respond by a wave of social media comments demanding accountability, while many fans, including on TikTok, publicly defended her, emphasizing her age at the time. This generated a heated but divided public discourse, with her fan base standing up for her youthful mistakes and others insisting she address the issue immediately. According to coverage from AOL, Earle has since issued an apology expressing deep regret for her conduct at that age, though some outlets note her team has not provided further comment. This controversy has become one of the most discussed aspects of her week, potentially impacting the broader narrative of her rapid rise.

    Meanwhile, Alix appeared on the September 5th episode of Live With Kelly and Mark, sharing stories about how she met her NFL boyfriend Braxton Berrios and offering playful insight about preparing for ballroom competition. However, when pressed by PEOPLE and others, she revealed that Berrios, now with the Houston Texans, will not be in the DWTS audience for her opening night due to conflicting football commitments. That minor disappointment hasn’t slowed her momentum or social media chatter, which remains intensely focused on both her new high-profile gig and her personal life.

    In business news, Alix also made waves by regaining majority control over her company in 2025 according to Amra & Elma, underscoring her ambition and growing reputation as a resilient Gen Z entrepreneur. Social media activity included viral TikToks remixing music with DJ John Summit and continued high engagement with her daily content.

    To sum up, Alix Earle’s week was headline-heavy, balancing her career-defining turn on national television with the long shadow of controversial past posts, all while maintaining her status as a social media sensation, budding business leader, and one of the most watched Gen Z public figures right now.

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  • Alix Earle's Cryptic Comeback: Hot Mess Podcast Returns Amid Unwell Exit Drama
    2025/08/30
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle is once again lighting up headlines with fresh moves that keep the influencer world buzzing. According to AOL, just days ago, Alix sent fans into a frenzy by teasing the long-awaited return of her Hot Mess podcast following her abrupt departure from Alex Cooper’s Unwell Network back in February. She dropped cryptic clues via a three-part Instagram post hinting that the “Hot Mess vlogcast” and “hot mess summer” are on the way, though the exact launch date remained mysterious. Her playful use of the number “25” inside a doodled heart has fans speculating it marks the premiere, but Alix herself has stayed mum on specifics.

    This podcast comeback has outsized significance given the backstory. Earlier this summer, Earle’s exit from Unwell Network kicked off swirling rumors of a feud with Alex Cooper. People Magazine reports the tension escalated after Alix responded with a pointed “How much time do you have?” when pressed by fans to spill the details. Earle’s social media presence is as influential as ever—Businesswomen.com puts her TikTok following at over 8 million and highlights her as a 2025 TIME100 Creators honoree. The “Alix Earle effect” remains strong, with her endorsements reportedly causing products to sell out overnight.

    In the business arena, Earle’s drink brand under the Unwell umbrella was recently recognized by eMarketer’s “Unofficial Most Interesting Retailers List” for innovative collegiate-focused marketing initiatives. While news of a $16 million Miami mansion sale hit TikTok, verified reporting on Alix’s direct connection to the deal remains unconfirmed and should be regarded as speculation at this time.

    Brand deals aren’t the only thing popping for Alix. She’s generated campus excitement in Gainesville, leading social media buzz and in-person events to market a canned margarita brand—a visit that became a local event according to The Alligator.

    Public appearance-wise, Hollywood and high society remain obsessed with her. AOL confirms she celebrated the 2025 Sports Illustrated Swimsuit issue in New York and will compete on the upcoming season of Dancing with the Stars, expanding her reach beyond digital platforms.

    For lighter social media drama, TMZ just pitted Alix against Tana Mongeau in a “Who Wore It Better?” crochet showdown, with fans voting over whose style should reign supreme.

    On YouTube, Alix sustains engagement through vlog-style glimpses into her life with family, friends, and boyfriend NFL player Braxton Berrios. She’s keeping brand alignment strong and her future open—her words to E! on the Kentucky Derby red carpet captured it best: “Lots of plans, lots of dreams. I don’t want to jinx anything.”

    In sum, Alix Earle is deftly maneuvering career pivots, addressing drama head on, and staying top-of-mind across influencer, media, and business circles. With her podcast return imminent and mainstream projects looming, her next chapters could be her most pivotal yet.

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  • Alix Earle: Unwell Fallout, DWTS Debut, and Her Next Big Move
    2025/08/27
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle is making headlines this week for a mix of personal revelations, high-profile career moves, and fervent fan engagements. The most discussed story centers around her very public falling out with Alex Cooper. After months of swirling rumors since Alix exited her Hot Mess podcast, which was backed by Cooper’s Unwell Network, Alix all but confirmed the rift via a fiery comment on TikTok, responding to a fan’s inquiry about the feud with How much time do you have according to People and Cosmopolitan. The drama escalated in early August, with People highlighting her playful revenge-themed banter referencing the Co-Star app, hinting she has stories to spill. While Cooper claimed on her own TikTok that Alix’s podcast sabbatical had nothing to do with Unwell, sources told Variety that the network dropped the show and SiriusXM stopped selling ads for Hot Mess. Insiders told Us Weekly that her father, Thomas TJ Earle, became more involved with her business decisions and pushed for a split, thinking the Unwell deal was not smart for her long-term brand.

    Alix quickly pivoted, using her massive platform and business acumen to announce an investment in an as-yet-unnamed alcohol company, a move she teased on Instagram and which will culminate in a March launch. “I told you guys that I had a secret and I’m finally able to talk about it,” she said in her reveal, emphasizing her passion for the alcohol industry—a market she’s tried to enter before, but only now found the perfect fit. Coverage from the Alligator spotlights her recent Gainesville appearance, where she promoted the SipMARGS canned cocktail brand and drew crowds of sorority fans and up-and-coming college influencers, reinforcing her powerful influence in the Gen Z demographic. She credits her rise to those college days and transparent content about acne and lifestyle, which now inspire others to follow in her footsteps.

    On the entertainment front, IMDb and Collider report that Alix is officially joining Dancing With the Stars season 34. She described the invitation as surreal, given her background in competitive dance—a storyline sure to pump up her mainstream reach. The New York Times recently detailed just how lucrative her influence is, revealing she earns six figures for a single Instagram Story campaign. Social media buzz continues with followers dissecting her every move, and TikTok and Instagram reels showcase her natural ability to drum up excitement around any project she touches, from street interviews to business teasers. Alix Earle is in the midst of not just another viral news cycle—she’s in the middle of what looks to be a new, multi-faceted chapter as a businesswoman, reality competitor, and Gen Z icon.

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  • Alix Earle: Influencer Empire Ambitions Beyond the Drama | Ep. 27
    2025/08/23
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle has been at the center of some of the most talked-about stories in the influencer world lately. In what Variety called the biggest news in podcasting, she recently parted ways with Alex Cooper's Unwell Network, sparking a flurry of speculation about a brewing feud between the two prominent creators. Brianna Chickenfry LaPaglia commented on the abrupt exit during the BFF's podcast, teasing that more drama might soon unfold but refusing to reveal private details. She shut down rumors that Earle would jump ship to Barstool Sports, suggesting instead that Alix has enough star power to build her own empire.

    Alix herself subtly confirmed tension in a TikTok post referencing her astrology app’s advice to “start some s--- today,” joking that she might be ready to spill more information—further fueling speculation about what actually happened between her and Cooper, especially considering their previous collaboration on Hot Mess according to Just Jared. While the public loves a good influencer feud, Earle’s strategic pivot is likely to have more biographical impact. She’s announced her investment in an unnamed alcohol brand, set to launch next March—a move she described on Instagram as both exciting and intimidating, but reflecting a new phase in her career focused on brand-building beyond just content creation.

    On the business front, Alix continues to diversify, having recently promoted SipMARGS, a canned cocktail brand, with effusive fan meet-ups in Gainesville. The Alligator covered her spirited visit in which she met with local influencers, took photos with fans, and reminisced about her college days at the University of Miami—an experience she credits with helping launch her relatable online persona and GRWM (Get Ready With Me) TikToks. Social media buzz spiked after she attended her boyfriend Braxton Berrios’s Texans preseason game in Houston, with fans gushing over her country-inspired sideline outfits and Instagram posts.

    She’s scheduled for a high-profile appearance on Live With Kelly & Mark on September 5, kicking off the show’s thirty-eighth season alongside Catherine Zeta-Jones, a booking that cements her transition from viral sensation to mainstream media personality. Meanwhile, Forbes 30 Under 30 continues celebrating her entrepreneurial ascent, estimated by Monitor BP to have a net worth in the high six-to-low seven figures thanks to lucrative brand sponsorships, creator fund payouts, and expanding merchandise efforts.

    Online, Alix is generating conversations about everything from upcoming product launches to future ventures in the South of France, according to TikTok threads. While the full details of her next moves remain closely guarded, her recent headlines signal a shift from influencer drama to serious business and media ambitions. For now, she appears poised to remain a force in both pop culture and entrepreneurship.

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  • Alix Earle: Unfiltered Ambition | Podcasting Pause, Hollywood Hints, and Business Moves
    2025/08/20
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle has remained a headline magnet in recent days, captivating social media and entertainment press even as her Hot Mess podcast remains on hold. Just this week, at the Kentucky Derby, Earle shared with E! News that she has “lots of plans, lots of dreams,” though she is keeping details under wraps for now, not wanting to “jinx anything.” Her appearance at Churchill Downs with boyfriend Braxton Berrios drew paparazzi attention, fueling both career speculation and relationship buzz. Earle hinted at the possibility of exploring acting in the future, stating, “I think acting is fun, I would love to explore that,” an admission that quickly circulated among her TikTok fandom and celebrity news sites.

    The pause of Hot Mess set the rumor mill ablaze, with online chatter suggesting a possible feud with Alex Cooper, founder of the Unwell Network, which had produced the podcast. But Cooper responded promptly on Instagram and TikTok, clarifying that Unwell had nothing to do with the pause and that Earle owns her intellectual property outright, a detail that suggests Earle has business savvy and leverage as she decides her next move. Variety previously reported that not only did Unwell drop Earle, but SiriusXM halted ad sales for her show, adding a layer of intrigue to her podcast hiatus. In the meantime, Earle reassured fans via TikTok that while podcasting is paused, she is still producing weekly vlogs, maintaining her signature connection with her massive 7.5 million follower base.

    Beyond podcast drama, Earle continues to make splashy public appearances. TMZ spotlighted her at the University of Texas in Austin, where she joined sorority recruitment festivities and filmed TikToks with students, a playful throwback to her Miami sorority days and a savvy move to woo Gen Z followers on campus during rush week. In Houston, the Chron reported Earle supporting Berrios, documenting her Get Ready With Me process ahead of a Texans practice, again blending her personal narrative with influencer content.

    On the business front, Earle’s recent announcement that she is investing in the alcohol brand SipMargs marks a notable expansion of her portfolio, as she candidly shared with fans her longstanding ambition to break into the alcohol industry. According to industry trackers, Earle is also pursuing additional merchandise and collaboration opportunities, further diversifying her brand beyond social media. No major acting project has been confirmed, so talk of a Hollywood move remains speculative until Earle decides to go public, but based on the way she is currently managing her brand, all eyes remain on what Alix does next.

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  • Alix Earle: Unwell Split, Houston Love, and SI Sizzle | The Reinvention of an Icon
    2025/08/16
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle has been everywhere in the past few days, from headlines to hot takes and viral videos, none bigger than the drama surrounding her split from Alex Cooper’s Unwell Network. Variety confirmed this week that Earle’s Hot Mess podcast has been officially dropped by Unwell, with SiriusXM also pulling support, and the network relinquishing all rights so Alix can pursue new business moves unrestricted. This hatched a social media storm of speculation about a feud between the two podcast powerhouses, especially after Earle skipped Cooper’s Unwell Super Bowl party. Fans got their juiciest tease yet when Alix, replying to a TikTok fan basically begging for the backstory, shot back, How much time do you have? fueling buzz that the rivalry was real. People Magazine recapped that the friction set in back in March, when Earle—one of Unwell’s marquee stars since 2023—exited Hot Mess amid behind-the-scenes “hot mess” drama, which Alix alluded to in a recent Wall Street Journal interview. Alix keeps hinting that Hot Mess might return, but with a fresh format. Until then, she’s amplifying her life to her massive audience on YouTube—think vlogs, candid shots with family, and behind the scenes with her NFL boyfriend, Braxton Berrios.

    Speaking of Berrios, Alix has been giving fans a homey look into their long-distance romance as she temporarily relocated to Houston for his Texans training camp. According to the Houston Chronicle, she’s been posting “Get Ready With Me” vlogs from Braxton’s house, supporting him at practice, and sharing slices of everyday coupledom, from laundry duty to binging Amazon Prime dramas. Sportskeeda quoted her reflecting on their new challenge: “When it comes to our communication, it is harder than usual… but it has definitely just been a different obstacle.”

    Meanwhile, Alix made waves offline by surprising University of Texas sorority sisters during rush week. TMZ reported she joined Zeta Tau Alpha, ADPi, and Chi Omega for TikTok collabs and to hype up the next gen of Greek life, all while rocking a red polka-dot mini dress that landed her in the sports gossip columns.

    On the business scene, Alix has ascended into the upper echelon of female YouTubers in earnings, cultural pull, and strategic brand launches—BrandVM and Variety both highlight her as one of the top business-savvy creators, launching products, investing in media, and inking lucrative partnerships. She also recently debuted a new alcohol brand, Sip Margs, continuing her streak as a taste-making entrepreneur, which TikTok’s founder roundups confirm.

    There’s no slowing her modeling grind either. Alix just dropped new behind-the-scenes snaps from her upcoming 2025 Sports Illustrated Swimsuit shoot on Instagram, flaunting a series of Jamaican beach looks and reaffirming her spot as an “SI family” favorite, after debuting on their first-ever digital cover in 2024.

    As for Dancing With the Stars season 34 rumors and comeback clues for her podcast, those are still swirling, but nothing is officially confirmed. For now, Alix Earle is cementing her status as Gen Z’s queen of reinvention, owning both the headlines and the TL with every move.

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  • Alix Earle's Next Chapter: Feuds, Funding, and Finding Love
    2025/08/13
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle has spent the past few days at the center of entertainment headlines and controversy. Multiple reports, including Us Weekly and Variety, confirm speculation about a major feud with Alex Cooper. This drama surfaced after Alix’s hit podcast Hot Mess was abruptly dropped by the Unwell Network earlier this year, ending their high-profile partnership and sparking months of rumors. In early August, Alix all but confirmed the falling out through a cheeky TikTok, telling fans her astrology app said she could “start some s–t today,” then hinting at having insider info she’s been waiting to reveal. The TikTok was widely circulated and picked up by outlets like IMDb and AOL, confirming to fans that the bad blood is very real.

    Fueling industry buzz even further, the BFF’s podcast, with Brianna Chickenfry and Josh Richards, described Alix’s exit as “the biggest news in podcasting” while shutting down speculation she’d work for Barstool Sports. Instead, those close to her teased that Alix is “not gonna ever join something else,” predicting she’ll start her own company. Variety confirmed Unwell Network has renounced all rights to her podcast, making Alix a free agent ready for her next move, and fans and podcasters alike are waiting to see if she’ll launch a new media business.

    Adding a powerful business plot twist, Alix went public on Instagram about her next chapter: she’s investing in a soon-to-launch alcohol brand, marking her boldest business play to date. According to her February 26th statement, she’s spent years searching for the right brand, found her match over the summer, raised funds with investors, and is leading creative strategy. She told followers the project could “completely fail” but expressed strong belief in her product and team.

    Mainstream news and finance platforms like BrandVM continue to recognize Alix as one of the most successful female creators of 2025, lauding her for business savvy, product launches, and cultural influence. Industry lists note her reach of 8.8 million followers and Millennial buying power.

    There’s also been a continual swirl of rumors regarding her relationship with NFL wide receiver Braxton Berrios since his move to the Houston Texans. Alix personally debunked breakup chatter in a recent Hot Mess episode, confirming she and Berrios trust each other to live independent lives and manage a long-distance relationship. She also posted a selfie from Texans training camp, with the caption “Houstonnn,” instantly quelling the breakup talk on Instagram, as reported by Sportskeeda.

    On the brand front, Alix benefited from the recent $2 billion acquisition of probiotic soda brand Poppi by Pepsi; she was an investor and is now sitting on one of the influencer world’s biggest wins, highlighted in The Information and Instagram recaps of top summer brand collaborations.

    The ongoing Cooper feud, business pivots, and viral relationship moments have decisively kept Alix Earle as the influencer everyone is talking about.

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    3 分