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  • Alix Earle: Dancing with Drama, Suing Gymshark, and Redefining Influencer Empires

    Alix Earle: Dancing with Drama, Suing Gymshark, and Redefining Influencer Empires
    2025/10/25
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle has dominated headlines and social media feeds in the past few days with a flurry of dramatic developments in her career and personal brand. The most talked-about story has been her run on season 34 of Dancing with the Stars. Rumor mills exploded early in the week after Page Six and the Daily Mail reported tension between Alix and her pro partner Val Chmerkovskiy, including claims that Val was “miserable” and “jealous” of contestants with better attitudes. However, Alix shot down these feud rumors in an interview with Us Weekly following their Wicked-themed jazz routine, insisting publicly that “there’s no bad blood” and describing Val as a friend. She doubled down on TikTok, telling fans, “It’s so funny, because I feel like we’re becoming besties … we both just have sarcastic personalities and maybe we need to chill that out, because it does make us look like we hate each other.” Val himself responded online calling her “an absolute pleasure to work with.” According to Cosmopolitan and AOL, the speculation was nothing more than online drama and the two appear to be working just fine.

    Shifting to her business moves, Alix was back in the news after launching a $1 million lawsuit against UK fitness giant Gymshark, accusing them of yanking a big-ticket sponsorship deal last minute. Outlets like AOL report she alleges Gymshark pulled out because her public profile was “too controversial”—a claim Gymshark firmly denies, saying the contract negotiations simply fell through. The outcome of this legal showdown could set a precedent for influencer–brand relations as top-tier personalities become powerful corporate entities.

    On the media and finance front, CEO Today Magazine and The Hollywood Reporter have been touting Alix Earle as a prime example of the new influencer–empire model. Alix is represented by powerhouse attorneys like Kevin Yorn, who have brokered brand deals and helped evolve her model from “influencer” to genuine business mogul. They underscore the value of “authenticity as a hard asset,” referencing how Alix can move products at scale in what has been dubbed “the Alix Earle effect.” Discussions of a reported offer to license a top creator’s video library for $200 million put Alix on the map of creators negotiating mega-deals for equity, IP, and long-term business power.

    From a personal branding aspect, Alix’s rapid response to rumors, her ongoing podcast Hot Mess, and her high-visibility appearances continue to feed her loyal online base. Most major headlines frame her not just as a viral star but as a newly-minted corporate asset at the frontline of a creator economy now forecast to surpass $480 billion by 2027. As the media blurs with business, Alix Earle is setting new precedents for what it means to be a 21st-century celebrity.

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    4 分
  • Alix Earle: DWTS Triumph, Podcast Saga, and the Perils of Influencer Stardom

    Alix Earle: DWTS Triumph, Podcast Saga, and the Perils of Influencer Stardom
    2025/10/22
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle has dominated both headlines and social feeds in the past several days, most visibly thanks to her high-profile run on season 34 of Dancing with the Stars. On October 15, 2025, she told Extra TV that the DWTS experience has been “life-changing,” describing it as transformative and sharing how emotionally difficult but ultimately invigorating each week has been. Earle specifically addressed rumors about tension with her dance partner, Val Chmerkovskiy, firmly putting them to rest and emphasizing how their partnership and friendship have deepened after public speculation suggested otherwise. The day before, Reality Tea reported that Earle broke down backstage before her Dedication Night performance, dedicating her contemporary dance—performed with Val and her 12-year-old sister Izabel—to her family and receiving one of the highest scores of the night. She explained that the emotionally charged night was deeply personal, tied to her parents’ split and her close bond with her sister.

    Meanwhile, Earle’s presence on social media and the broader influencer economy remains at a fever pitch. According to feeds aggregated by Palm Beach Post and ExtraTV, her DWTS routines, including a Maleficent-themed number, have gone viral and generated extensive media coverage with widespread acclaim and fan support. Wiki updates confirm that her consistent scoring on the show, including a Disney Night performance that placed her in a tie for second, has only elevated her profile.

    But behind the scenes, a business saga is still unfolding. Earlier in the year, major outlets like Variety and Us Weekly reported that Earle’s podcast, Hot Mess, was dropped by Alex Cooper’s Unwell Network in February following business disagreements and rumored disputes over intellectual property and deal structure. By June, Hot Mess relaunched independently as a video-first vlogcast, having navigated months of contract wrangling—a move The Wall Street Journal noted as highlighting influencer business complexities. The drama has persisted on social channels: Alex Cooper recently posted a Vegas show recap on Instagram, using the song Circus—mirroring Earle’s DWTS debut and including the loaded caption How much time do you have, a phrase linked to Earle’s comments about the business breakup. This was widely dissected as deliberate shade and reignited fan speculation about the cooling friendship and alleged feud. However, neither has confirmed a personal falling out, with both women attributing the split largely to business reasons.

    On the entrepreneurial front, Earle continues to diversify. She recently announced plans—shared on TikTok and covered by AOL—to invest in a new alcohol brand, fulfilling a long-term ambition to enter the beverage space, with the launch teased for the coming weeks. Earle candidly acknowledged the risks, but said she believes in the team and product.

    Personal life moments also made headlines, such as her orchestrating an elaborate birthday surprise for boyfriend Braxton Berrios after a lengthy time apart, as reported by People magazine. Altogether, Alix Earle is navigating viral stardom, business turmoil, and network TV acclaim with striking visibility—setting the pace for how Gen Z creators juggle public intimacy, contract drama, and personal milestones all in one dazzling spotlight.

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    4 分
  • Alix Earle: DWTS Tears, Podcast Shakeup, and New Ventures at 22

    Alix Earle: DWTS Tears, Podcast Shakeup, and New Ventures at 22
    2025/10/18
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle has cemented her status as one of Gen Z’s most-watched influencers with a whirlwind of high-impact personal and business headlines over the past few days. On October 14, she made perhaps her most talked-about appearance to date on Dancing With the Stars, breaking down in tears during Dedication Night with a raw Viennese waltz dedicated to her half-sister Izabel, drawing praise from judges and countless social media fans for her openness and emotional authenticity. Family was front and center, with her stepmother Ashley Dupré and siblings cheering her on from the Los Angeles studio. Clips from her performance instantly went viral across TikTok and X under hashtags like #AlixEarleDWTS and #DedicationNight, with fans calling it her most genuine moment ever. DWTS judges and viewers alike insisted she deserved straight tens, fueling a wave of online support and commentary.

    Alix has been vocal about what the DWTS experience means to her, telling Extra’s Derek Hough that it’s been life-changing, making her more emotionally in tune and helping her overcome frustration and self-doubt through weekly challenges. Both she and partner Val Chmerkovskiy publicly dismissed rumors of behind-the-scenes friction, explaining on the show and to Extra that they’ve built a close, trusting friendship despite initial misunderstandings.

    On the business front, Alix confirmed that her “Hot Mess” podcast—a high-profile project under Alex Cooper’s Unwell Network—was dropped this week after less than two years. Variety broke the news, revealing that SiriusXM would no longer sell ads and Unwell renounced rights to the podcast, freeing Alix to pursue other ventures. Behind the scenes, sources told Us Weekly there was “a lot of tension” between Earle and Cooper, with Alix’s father, Thomas “TJ” Earle, said to have gotten more involved and voiced concerns that the original network deal wasn’t in her best interest. Social accounts across platforms lit up with speculation about the rift after Cooper posted a pointed Instagram reel set to a Britney Spears track Alix had previously used for her DWTS debut, reigniting debate about friend-and-business relationships in the influencer sphere.

    Unshaken by the podcast shakeup—and possibly steered by family advice—Alix announced via Instagram that she’s investing in an as-yet-unnamed alcohol company, marking a shift into new entrepreneurial territory and confirming on social that she’s focused on “bigger projects not related to the podcast space.” Her business moves are watched closely both by fans and industry analysts, given her massive reach of 7.8 million social media followers. As Earle’s star rises on broadcast TV and her business ambitions expand, her image as an authentic, self-made digital personality only seems further solidified by this very public series of reinventions, emotional moments, and bold pivots.

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    4 分
  • Alix Earle: Emotional DWTS Tribute, Veneer Regrets, and Unwell Split Speculation

    Alix Earle: Emotional DWTS Tribute, Veneer Regrets, and Unwell Split Speculation
    2025/10/15
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle has had a jam-packed and emotionally charged week, grabbing headlines and fan attention from multiple angles. On October 14th, she delivered one of her most talked-about public appearances to date with an emotional Viennese waltz during Dancing With the Stars’ Dedication Night, performing alongside her pro partner Val Chmerkovskiy and, in a touching twist, inviting her half-sister Izabel into the routine. Alix called Izabel her “biggest supporter” and described the dance as “gonna mean the world to me,” underscoring her intent to pay tribute to how her sister entered their family during turbulent times and helped foster a sense of reconciliation. This performance was broadcast live on ABC and trended on social media under hashtags like #AlixEarleDWTS and #DedicationNight, with thousands praising her for displaying what many called her “most authentic” side yet. Clips of their heartfelt performance immediately went viral on both TikTok and X, reflecting strong emotional resonance among fans. Her stepmother, Ashley Dupré, was also present and vocal on social media, posting supportive comments and sharing pride in Alix’s growth and vulnerability, further highlighting the importance of blended family in Alix’s public narrative according to Yahoo Entertainment and confirmed by IB Times and AOL.

    Off the dance floor, Alix provided a refreshingly raw moment on her TikTok earlier this week by opening up about her veneer regrets and accidentally chipping a veneer at dinner with Kate Hudson. She candidly discussed her impulsive decision to get ten veneers, her lingering regret, and why she refrains from promoting cosmetic treatments she’d reconsider, telling viewers, “I had such good teeth and... oh my god, I have to keep up with this for the rest of my life.” The honesty in her account, and her moment of nearly tearing up on camera, drew a wave of support and empathy, reinforcing why she remains a fan favorite for her candor.

    In personal life updates, Alix and boyfriend Braxton Berrios, wide receiver for the Houston Texans, reunited for their “first date in two months” during the NFL team’s bye week. She posted a playful Instagram video with Braxton, featuring a dance and some twerking, quickly attracting admiration and hundreds of fan comments. The lighthearted glimpse into their relationship furthered her relatable influencer appeal, as covered by the Times of India.

    Meanwhile, the business side of Alix’s career continues to spark speculation around her professional split from Unwell Network, the media company run by Alex Cooper. Reports by Variety and Cosmicopolitan fuel ongoing chatter about a feud that led to Alix’s podcast Hot Mess being dropped from Unwell, with neither party offering detailed commentary yet. Fans caught subtle references to the drama in social media posts, but Alix appears poised to move forward independently, recently pausing podcasting to focus on other projects and public engagements. Despite this turbulence, Alix remains at the top of influencer lists, highlighted by Feedspot as the number one Amazon influencer on Instagram for 2025, with her business profile, lifestyle brand, and strategic partnerships continuing to expand her reach.

    In summary, Alix Earle’s past few days have been defined by a standout family tribute on national television, viral moments of candor, ongoing media intrigue regarding her professional alliances, and a visible, strong personal relationship—all marking significant chapters with likely lasting impact on her biography and brand.

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    4 分
  • Alix Earle: Dancing with Controversy, Business Moves, and Maleficent Magic

    Alix Earle: Dancing with Controversy, Business Moves, and Maleficent Magic
    2025/10/11
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle just set social media on fire with a head-turning Maleficent moment for her Viennese Waltz on Dancing with the Stars, wearing a sparkling black cut-out dress alongside Val Chmerkovskiy. Instagram flooded with raves for her performance, fueled by dramatic photos featuring a bold red lip and cinematic grayscale effects. Notable figures like Rylee Arnold jumped in to publicly praise Alix’s look and presence, and fans were especially vocal in the comments, some cheekily referencing Maleficent’s iconic villainy. The performance and her Instagram post quickly gathered momentum, making it one of her most notable public appearances this week, further solidifying her crossover from digital influencer to mainstream entertainment, as reported in Reality Tea and confirmed by Alix directly on Instagram.

    Yet, the glow was dimmed by controversy as AOL reported that Alix is once again under scrutiny for a decade-old social media scandal involving resurfaced screenshots of her as a teen using inappropriate racial language on ASKfm. Debate raged on TikTok and Reddit about accountability and growth, with some followers demanding a direct response while others defended her as a product of youthful ignorance. As of this moment, Alix and her team have not responded to requests for comment, a silence supporters and critics alike have noticed. The renewed attention to her past has injected tension but also reinforces Alix’s role in ongoing discourse about internet fame, accountability, and forgiveness in the influencer age.

    On the business front, Tubefilter notes a major shift in the Gen Z digital media world: Alix Earle split from Alex Cooper’s Unwell Network earlier this year, marking a significant change after being one of the network’s early pillars. This move distances her from Cooper’s new Unwell Creative Agency, which has pivoted to broader advertising ventures, and signals Alix’s intent to build her own media and investment brand. Her financial stature is firmly established, with trusted financial outlets and Forbes estimating Alix’s net worth at approximately 8 million dollars, driven by lucrative brand partnerships, a top-performing Hot Mess podcast, and early investments in lifestyle and beverage brands such as SipMargs. She continues to command $40,000 to $70,000 per sponsored post, with upper-tier campaigns allegedly soaring as high as $450,000 per Instagram Story, underscoring her status as one of the highest-earning young influencers.

    Personal stories also remain in orbit. Coverage by AOL revisited Alix’s candid reflections on her father’s affair with Ashley Dupré, a subject which continues to shape fan fascination with her family narrative. Meanwhile, her friendship with Dancing with the Stars partner Val Chmerkovskiy has only fueled further speculation and positive media chatter, with E News on Instagram dubbing their chemistry “written in the stars.”

    In a week marked by dazzling public moments, fresh media headlines, and complex fan reactions, Alix Earle’s trajectory continues to be a case study in the highs and hazards of internet celebrity, business acumen, and the ever-evolving standards of public scrutiny in Gen Z culture.

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    5 分
  • Alix Earle: From TikTok to DWTS, SipMARGS, and Beyond

    Alix Earle: From TikTok to DWTS, SipMARGS, and Beyond
    2025/10/08
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle has been all over the headlines and social feeds these past few days and her star just keeps rising. The biggest news is undoubtedly her appearance on this week’s Disney Night episode of Dancing with the Stars where she and her partner Val Chmerkovskiy wowed audiences with a dramatic Viennese Waltz to Once Upon a Dream, channeling Maleficent herself. Although the judges awarded her a 24 out of 30, fans were quick to flood the show’s official Instagram with outrage, declaring her dance deserved at least a nine and calling it the best of the night. Alix responded to her supporters with an emotional thank you on her Instagram Stories, saying being able to continue in the competition was a dream come true, and she’ll be back next week for “Dedication Night,” a chance for personal storytelling with even higher fan engagement. According to EntertainmentNow, many viewers still consider Alix the real winner of the episode, even as she continues to be a frontrunner for this season’s Mirrorball Trophy.

    Meanwhile, her influence extends far beyond the dance floor. PEOPLE and AOL report she recently threw a wildly popular SipMARGS Summer Kickoff in the Hamptons to celebrate her canned cocktail brand. The event at Surf Lodge, DJed by Disco Lines, was packed with influencers and close friends, further cementing SipMARGS as a must-have for summer parties. Alix shared behind-the-scenes content on her TikTok and Instagram, from outfit choices perfectly matching her margarita cans to candid moments with her inner circle. She’s made clear that building the SipMARGS brand is about memories, fun, and lifestyle, seamlessly fitting with her social media persona and growing business ambitions.

    Alix also showed she’s not afraid to take risks—she did her own makeup for the 2025 American Music Awards red carpet, as chronicled to her millions of followers on TikTok. She confessed the process was nerve-wracking but ultimately rewarding, presenting an understated but polished look. The AMAs weren’t her only media stop. She recently appeared on Good Morning America to celebrate her Dancing with the Stars casting, promising she’ll vlog her journey for fans and provide an “inside scoop” on all the backstage drama.

    Social media is abuzz with her ever-glowing “Babydoll Blonde,” a look crafted for her DWTS stint by celebrity colorist Jacob Schwartz, according to American Salon. And her past business moves, including brand partnerships and a high-profile lawsuit with Gymshark earlier this year, continue to generate conversation about her ascent from influencer to major business player. Most recent coverage gives no indication of any new controversies—instead, the headlines are all about high-profile performances, strategic brand moves, and her growing influence in both entertainment and entrepreneurship. For Alix Earle, it’s the season of living out loud—on the dance floor, at the bar, and across every social channel.

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    3 分
  • Alix Earle: TikTok Queen Dances, Defies Doubters, and Dominates Business

    Alix Earle: TikTok Queen Dances, Defies Doubters, and Dominates Business
    2025/10/04
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle has been front and center in entertainment headlines this week as she continues her highly-watched journey on Dancing with the Stars. According to Parade, Earle’s third week on the show coincided with TikTok Night, a fitting theme for the influencer often called the queen of TikTok, boasting 7.6 million followers. Earle and professional dance partner Val Chmerkovskiy performed a quickstep to the viral hit Pop Muzik, with choreography influenced by Molly Long, the creator of the dance that took over TikTok—scoring an impressive 23 out of 30 and marking her best performance score to date. ABC 7 Chicago recaps the night, noting she was among the highest-rated competitors, signaling her improving prospects in the competition.

    Social media has been abuzz with videos of her rehearsals, including a clip she posted on TikTok where she and Chmerkovskiy attempted a tricky two-person cartwheel—ending in a dramatic fall that went viral but showcased her resilience and sense of humor, as reported by AOL. Earle has also been candid about the physical toll of dance practice, revealing bruises and even losing a toenail, but fans have applauded her positive attitude. Charli D’Amelio, the season 31 champion and fellow TikTok star, returned for TikTok Night and shared words of advice for Earle, boosting her credibility within the reality TV community.

    Off the dance floor, Earle’s business moves have also attracted attention. Variety and PEOPLE confirm that less than a week ago, Earle’s podcast Hot Mess was dropped from Alex Cooper’s Unwell Network, a storyline that fueled speculation about behind-the-scenes drama. In a TikTok update, Earle seemed unfazed and revealed she is investing in a new alcohol brand, a venture she’s been interested in since college. She has kept details under wraps for now, but the launch is expected this month—a development that could define her brand beyond social media.

    Industry insiders at M.T. Deco and Campaign US have praised Earle’s strategic, social-first approach as “genius,” noting her transition from social media to mainstream reality TV has set new benchmarks for influencer marketing and audience engagement, and marking her as a digital strategy leader for Gen Z. Earle’s story this week is one of reinvention, resilience, and rising stakes—whether she takes home the Mirrorball or not, her place in pop culture appears more secure than ever.

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    3 分
  • Alix Earle: TikTok Queen Takes Center Stage on DWTS TikTok Night

    Alix Earle: TikTok Queen Takes Center Stage on DWTS TikTok Night
    2025/10/01
    Alix Earle BioSnap a weekly updated Biography.

    Alix Earle continues to dominate headlines and social media as she cements her place as one of the most influential young personalities on the internet and television. This past week, all eyes have been on her as she takes center stage on Dancing with the Stars season 34, partnered with Val Chmerkovskiy. DWTS producers leaned into her status as the so-called queen of TikTok, dedicating a full episode to the platform. According to Parade, Alix shared feeling at home with the TikTok-themed challenge, telling E News she was comfortable heading into it because, in her words, “this is like my arena.” She emphasized her goal was to move beyond cliché trends and showcase creative performance, teasing her followers for days in advance.

    On the much-hyped “TikTok Night,” Alix and Val delivered a Quickstep to Pop Muzik by M. The performance, which notched their best score yet at 23 out of 30, was lauded for both nostalgia and energy, with help from choreographer Molly Long, who is credited with creating the viral Pop Muzik dance on TikTok. Entertainment Now and 6ABC both highlighted the marked improvement in Alix’s ballroom skills and her ability to generate buzz online. Not only did her social feed light up with fan support and teaser clips, but her TikTok throwback video—showing her and Val recreating some of her viral early dance content—circulated widely, reinforcing the “Alix Earle Effect” on social engagement.

    Public speculation that Alix wasn’t enjoying her DWTS experience and was clashing with her partner was firmly addressed: in a classic “get ready with me” TikTok, she called those rumors “so funny,” describing Val as “literally the best” and explaining their bickering is just playful banter. She also opened up about the challenge of balancing work and mental health but made it clear she feels energized and motivated by the Los Angeles pace, a sentiment echoed by her productivity with ongoing brand collaborations for Poppi and SipMARGS and philanthropic work with Serving in Heels.

    The Miami Hurricane ran a feature reflecting on Alix’s meteoric transition from a University of Miami student to an influencer phenomenon, noting the ripple effect she’s had on other aspiring content creators. Meanwhile, her relationship with NFL player Braxton Berrios draws steady attention from sports and entertainment media, especially as she supports his recovery with the Houston Texans.

    No unusual or controversial headlines have emerged in recent days; instead, coverage centers on her upbeat public persona, growing proficiency on national television, and continued dominance on social media platforms.

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    3 分