Alix Earle: DWTS Tears, Podcast Shakeup, and New Ventures at 22
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Alix Earle: DWTS Tears, Podcast Shakeup, and New Ventures at 22
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Alix Earle has cemented her status as one of Gen Z’s most-watched influencers with a whirlwind of high-impact personal and business headlines over the past few days. On October 14, she made perhaps her most talked-about appearance to date on Dancing With the Stars, breaking down in tears during Dedication Night with a raw Viennese waltz dedicated to her half-sister Izabel, drawing praise from judges and countless social media fans for her openness and emotional authenticity. Family was front and center, with her stepmother Ashley Dupré and siblings cheering her on from the Los Angeles studio. Clips from her performance instantly went viral across TikTok and X under hashtags like #AlixEarleDWTS and #DedicationNight, with fans calling it her most genuine moment ever. DWTS judges and viewers alike insisted she deserved straight tens, fueling a wave of online support and commentary.
Alix has been vocal about what the DWTS experience means to her, telling Extra’s Derek Hough that it’s been life-changing, making her more emotionally in tune and helping her overcome frustration and self-doubt through weekly challenges. Both she and partner Val Chmerkovskiy publicly dismissed rumors of behind-the-scenes friction, explaining on the show and to Extra that they’ve built a close, trusting friendship despite initial misunderstandings.
On the business front, Alix confirmed that her “Hot Mess” podcast—a high-profile project under Alex Cooper’s Unwell Network—was dropped this week after less than two years. Variety broke the news, revealing that SiriusXM would no longer sell ads and Unwell renounced rights to the podcast, freeing Alix to pursue other ventures. Behind the scenes, sources told Us Weekly there was “a lot of tension” between Earle and Cooper, with Alix’s father, Thomas “TJ” Earle, said to have gotten more involved and voiced concerns that the original network deal wasn’t in her best interest. Social accounts across platforms lit up with speculation about the rift after Cooper posted a pointed Instagram reel set to a Britney Spears track Alix had previously used for her DWTS debut, reigniting debate about friend-and-business relationships in the influencer sphere.
Unshaken by the podcast shakeup—and possibly steered by family advice—Alix announced via Instagram that she’s investing in an as-yet-unnamed alcohol company, marking a shift into new entrepreneurial territory and confirming on social that she’s focused on “bigger projects not related to the podcast space.” Her business moves are watched closely both by fans and industry analysts, given her massive reach of 7.8 million social media followers. As Earle’s star rises on broadcast TV and her business ambitions expand, her image as an authentic, self-made digital personality only seems further solidified by this very public series of reinventions, emotional moments, and bold pivots.
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