Alix Earle: TikTok Queen Dances, Defies Doubters, and Dominates Business
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Alix Earle: TikTok Queen Dances, Defies Doubters, and Dominates Business
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Alix Earle has been front and center in entertainment headlines this week as she continues her highly-watched journey on Dancing with the Stars. According to Parade, Earle’s third week on the show coincided with TikTok Night, a fitting theme for the influencer often called the queen of TikTok, boasting 7.6 million followers. Earle and professional dance partner Val Chmerkovskiy performed a quickstep to the viral hit Pop Muzik, with choreography influenced by Molly Long, the creator of the dance that took over TikTok—scoring an impressive 23 out of 30 and marking her best performance score to date. ABC 7 Chicago recaps the night, noting she was among the highest-rated competitors, signaling her improving prospects in the competition.
Social media has been abuzz with videos of her rehearsals, including a clip she posted on TikTok where she and Chmerkovskiy attempted a tricky two-person cartwheel—ending in a dramatic fall that went viral but showcased her resilience and sense of humor, as reported by AOL. Earle has also been candid about the physical toll of dance practice, revealing bruises and even losing a toenail, but fans have applauded her positive attitude. Charli D’Amelio, the season 31 champion and fellow TikTok star, returned for TikTok Night and shared words of advice for Earle, boosting her credibility within the reality TV community.
Off the dance floor, Earle’s business moves have also attracted attention. Variety and PEOPLE confirm that less than a week ago, Earle’s podcast Hot Mess was dropped from Alex Cooper’s Unwell Network, a storyline that fueled speculation about behind-the-scenes drama. In a TikTok update, Earle seemed unfazed and revealed she is investing in a new alcohol brand, a venture she’s been interested in since college. She has kept details under wraps for now, but the launch is expected this month—a development that could define her brand beyond social media.
Industry insiders at M.T. Deco and Campaign US have praised Earle’s strategic, social-first approach as “genius,” noting her transition from social media to mainstream reality TV has set new benchmarks for influencer marketing and audience engagement, and marking her as a digital strategy leader for Gen Z. Earle’s story this week is one of reinvention, resilience, and rising stakes—whether she takes home the Mirrorball or not, her place in pop culture appears more secure than ever.
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