I formulated the ABT Narrative Template in 2011. Since then we've worked with over 100 organizations and several thousand scientists, physicians, NGO folks and others in developing our model of NARATIVE TRAINING. The journey has taken us from the world of pure research science to public health to the training of physicians. This is our 15 year update of what we've learned, who have been the best groups, what has been the biggest heartbreaks, and our exciting new expansion now into the world of medical schools (starting with Emory University and Washington University). We are now training tomorrow's physicians — all of whom need to have deep narrative intuition — not just for communication, but also to work productively with the expanding world of A.I.

Learn more about the ABT Framework Course at https://abtnarrative.com/

SOCIALS

Randy Olson

https://x.com/ABTagenda

Randy's Blog: https://abtagenda.substack.com/

Learn more about the ABT Framework Course: http://abtnarrative.com/

Matthew David

https://x.com/mattmdavid

https://substack.com/@mattmdavid

https://www.linkedin.com/in/matthewmdavid

In this episode, ABT Coaches Matthew David, Liz Strauss, and Dr. Anahita Viera demonstrate what a typical "ABT dissection" looks like by taking apart one of Liz's ABTs from 2020 (when she was still new to the ABT). Read more about why we're doing this in the blog post here.

If you'd like to submit an ABT for our consideration to dissect in a future episode, email it to randyolsonproductions@gmail.com. We just need two things: 1) Your one-sentence ABT (it must have the 3 words: And, But, and Therefore). 2) Let us know if you want to appear on the podcast so we can coach you live, or if you prefer we rework your ABT without you. We'll have fun dissecting the ABT either way!

Here's the original ABT:

Despite their age, senior dogs require care, comfort, and stimulation to help ensure their continued health; but, when boarding away from their families, the experience can often be isolating and stressful. In response, WH provides private rooms with bedding, activities, and around-the-clock care to ensure that even senior dogs are happy and healthy throughout their stays.

Tools demonstrated in this episode:

• Wenowdis
• cABT
• IF/THEN
• General to Specific

And the current "work-in-progress" ABT:
We know that a tailored boarding experience is essential for senior dogs to help ensure their continued health AND IF this experience is provided THEN they will receive the needed care, comfort, and stimulation to thrive BUT tailored experiences aren't happening BECAUSE some companies lack the means to provide for the special needs of senior dogs THEREFORE our company meets these needs BY providing a specialized care program with private rooms with bedding, activities, and around-the-clock care to ensure that even senior dogs are happy and healthy throughout their stays.

Learn more about the ABT Framework Course at abtnarrative.com

SOCIALS

Matthew David

• https://x.com/mattmdavid
• https://substack.com/@mattmdavid
• https://www.linkedin.com/in/matthewmdavid/

Liz Strauss

• https://bsky.app/profile/lizsyd.bsky.social
• https://www.linkedin.com/in/elizabeth-strauss-97961297/
• https://substack.com/@lizstrauss

Dr. Anahita Viera

• https://www.linkedin.com/in/anahita-vieira/
• https://substack.com/@anahitavieira
• https://www.instagram.com/anahitawrites/

Matthew David and Randy Olson have a preliminary discussion of David H Freedman's 2010 Atlantic article, "Lies, Damned Lies, and Medical Science." We work on our 3 questions each that we'll be asking David to start the discussion. Please join us on Wednesday, Feb 11th, 10:00 am PST, RSVP here: https://www.eventbrite.com/e/adventures-in-medical-misinformation-two-cases-of-misperception-tickets-1980404588435?aff=oddtdtcreator

Randy Olson
https://x.com/ABTagenda
Randy's Blog: https://abtagenda.substack.com/
Learn more about the ABT Framework Course: http://abtnarrative.com/

Park Howell, the host of the podcast, "The Business of Story," joins Randy, Matthew, and Charles Delahunt of GH Labs to present his new A.I.-driven StoryCycle Genie. It's a powerful resource that will analyze your website and tell you how the public perceives your brand. It's still in beta testing, but he applies it to our website abtnarrative.com and gives us the rundown on how we're coming off.

Park Howell
https://x.com/ParkHowell
https://businessofstory.com

Randy Olson
https://x.com/ABTagenda
Randy's Blog: https://abtagenda.substack.com/
Learn more about the ABT Framework Course: http://abtnarrative.com/

We got lots of nice people who send us nice emails about how they have been using the ABT Framework in communication. Laura Shields from Brussels, with her Red Thread project is a great example. In her case, she sent such a cool email we begged her to join us on the podcast for a little chat which led into strange and elusive concepts like "concising."

Randy Olson
https://x.com/ABTagenda
Randy's Blog: http://scienceneedsstory.com
Learn more about the ABT Framework Course: http://www.abtframework.com/

Laura Shields
https://www.redthreadeu.com/blog/
https://www.linkedin.com/in/laurashieldsmediatrainer/

You would think after 15 years of developing the ABT and 10 years of conducting Narrative Training with the last 5 years filled with the intensive ABT course we would be worn down, BUT to the contrary, it's more fun and interesting than ever, THEREFORE join Randy Olson and Matthew David in reviewing a great year of ABT activities culminating with the Top 5 ABT Events of 2024. HAPPY HOLIDAYS Everyone!

Randy Olson
https://x.com/ABTagenda
Randy's Blog: http://scienceneedsstory.com
Learn more about the ABT Framework Course: http://www.abtframework.com/

PART 3 OF THE 3 PART SERIES: Randy Olson, PhD, author of 11 books on communication hosts the discussion of the two case studies joined by Australians Rod Lamberts, PhD, Deputy Director of the Australian National Centre for the Public Awareness of Science (CPAS), Jayde Lovell, Director of ReAgency Science Marketing and Discovery Channel Host, plus Park Howell, host of the podcast, "The Business of Story."

Randy Olson
https://twitter.com/ABTagenda​
Randy's Blog: http://scienceneedsstory.com
Learn more about the ABT Framework Course: http://www.abtframework.com/

Park Howell
https://twitter.com/ParkHowell
https://businessofstory.com

Rod Lamberts
https://twitter.com/rodl
http://wholesomeshow.com/

Jayde Lovell
https://x.com/JaydeLovell
https://www.youtube.com/ScIQ

PART 2 OF THE 3 PART SERIES: In 2023 the country of Australia voted on THE INDIGENOUS VOICE REFERENDUM, a ballot initiative asking to approve an alteration to the Australian Constitution that would recognise Indigenous Australians in the document through prescribing a body called the Aboriginal and Torres Strait Islander Voice. Proponents of the initiative spent $67 million (AUS), more than double their opponents. It lost in all 5 states and one of the two territories. In this episode we talk with long time activist for aboriginal rights Molly Toyne who was present for the campaign and vote.

Randy Olson
https://twitter.com/ABTagenda​
Randy's Blog: http://scienceneedsstory.com
Learn more about the ABT Framework Course: http://www.abtframework.com/