In this episode, ABT Coaches Matthew David, Liz Strauss, and Dr. Anahita Viera demonstrate what a typical "ABT dissection" looks like by taking apart one of Liz's ABTs from 2020 (when she was still new to the ABT). Read more about why we're doing this in the blog post here.

If you'd like to submit an ABT for our consideration to dissect in a future episode, email it to randyolsonproductions@gmail.com. We just need two things: 1) Your one-sentence ABT (it must have the 3 words: And, But, and Therefore). 2) Let us know if you want to appear on the podcast so we can coach you live, or if you prefer we rework your ABT without you. We'll have fun dissecting the ABT either way!

Here's the original ABT:

Despite their age, senior dogs require care, comfort, and stimulation to help ensure their continued health; but, when boarding away from their families, the experience can often be isolating and stressful. In response, WH provides private rooms with bedding, activities, and around-the-clock care to ensure that even senior dogs are happy and healthy throughout their stays.

Tools demonstrated in this episode:

• Wenowdis
• cABT
• IF/THEN
• General to Specific

And the current "work-in-progress" ABT:
We know that a tailored boarding experience is essential for senior dogs to help ensure their continued health AND IF this experience is provided THEN they will receive the needed care, comfort, and stimulation to thrive BUT tailored experiences aren't happening BECAUSE some companies lack the means to provide for the special needs of senior dogs THEREFORE our company meets these needs BY providing a specialized care program with private rooms with bedding, activities, and around-the-clock care to ensure that even senior dogs are happy and healthy throughout their stays.

Learn more about the ABT Framework Course at abtnarrative.com

SOCIALS

Matthew David

• https://x.com/mattmdavid
• https://substack.com/@mattmdavid
• https://www.linkedin.com/in/matthewmdavid/

Liz Strauss

• https://bsky.app/profile/lizsyd.bsky.social
• https://www.linkedin.com/in/elizabeth-strauss-97961297/
• https://substack.com/@lizstrauss

Dr. Anahita Viera

• https://www.linkedin.com/in/anahita-vieira/
• https://substack.com/@anahitavieira
• https://www.instagram.com/anahitawrites/

Matthew David and Randy Olson have a preliminary discussion of David H Freedman's 2010 Atlantic article, "Lies, Damned Lies, and Medical Science." We work on our 3 questions each that we'll be asking David to start the discussion. Please join us on Wednesday, Feb 11th, 10:00 am PST, RSVP here: https://www.eventbrite.com/e/adventures-in-medical-misinformation-two-cases-of-misperception-tickets-1980404588435?aff=oddtdtcreator

Randy Olson
https://x.com/ABTagenda
Randy's Blog: https://abtagenda.substack.com/
Learn more about the ABT Framework Course: http://abtnarrative.com/

Park Howell, the host of the podcast, "The Business of Story," joins Randy, Matthew, and Charles Delahunt of GH Labs to present his new A.I.-driven StoryCycle Genie. It's a powerful resource that will analyze your website and tell you how the public perceives your brand. It's still in beta testing, but he applies it to our website abtnarrative.com and gives us the rundown on how we're coming off.

Park Howell
https://x.com/ParkHowell
https://businessofstory.com

Randy Olson
https://x.com/ABTagenda
Randy's Blog: https://abtagenda.substack.com/
Learn more about the ABT Framework Course: http://abtnarrative.com/