If you’ve ever stumbled through a patient’s question, or worried afterward that you said too much, too little, or the wrong thing... this episode is for you.
In today’s conversation, Dr. Jes shares a proven strategy to answer common (and tricky) patient questions with clarity and confidence, without slipping into lecture mode or sounding like a walking textbook.
You’ll learn:
How to use the “Three-Layer Answer” to meet patients where they are
What to say when someone asks about placebo, dry needling, or rare conditions
And how to redirect the conversation when you don’t have the perfect answer on hand
Plus, Jes shares real scripts she uses in her own clinic for questions like:
“What’s in this formula?”
“Will acupuncture help my [insert rare autoimmune diagnosis]?”
“Is this just a placebo effect?”
→ Download the free worksheet “Common Questions Clarity Guide” to start practicing your own patient-ready responses.

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You can be the best acupuncturist in your city... but if the patient experience isn’t clear, cohesive, and confidence-building, people will still drop off.
In this episode, Dr. Jes breaks down how to design a patient journey that supports retention, referrals, and results. From the first call to the final follow-up, every touchpoint teaches your patients how to trust you—or how to disappear.
You’ll learn:
Why consistency across your booking, treatment, and follow-up process builds credibility
How to identify the “leaks” where patients quietly drop off
And how to make the patient experience feel seamless, not salesy
→ Don’t just hope patients complete their plan. Design the experience that makes it easy. Download the free worksheet “Patient Journey Map for Acupuncturists” to customize your own step-by-step strategy.

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

If you’ve ever told yourself, “I’ll catch up on life once the clinic is more stable,” this episode is your wake-up call.
In today’s conversation, Dr. Jes shares the hard-earned lessons from her own burnout story, starting with a corporate job that drained her dry, and how she built a practice with firm time boundaries from day one.
You’ll learn:
How to structure your calendar for treatment time and business time
Why over-accommodating patients backfires in the long run
And how to build in personal time that actually stays personal
Whether you’re brand new or just chronically overextended, this episode will help you reclaim your schedule and your sanity.
→ Want help mapping out your week? Download the free worksheet Time Management Map for Acupuncturists!

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Feeling like your practice should be profitable by now, but your bank account says otherwise? You’re not alone. Most acupuncturists confuse “making money” with “making enough to sustain a business and pay yourself.”

In this episode, Dr. Jes walks you through the difference between break-even and sustainable income, how to calculate both based on your treatment capacity, and what your rates actually need to look like to grow without grinding yourself into the ground.

You’ll also hear what happened when Dr. Jes ran her own numbers after moving into a larger clinic and how that clarity gave her the confidence to raise rates and scale up.

→ Want to run your own numbers? Grab the free worksheet “Practice Cost Calculator” at the link to find out exactly what your clinic needs to earn to support you.

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

Most acupuncturists start out wanting to help everyone. While that’s a beautiful part of our medicine, it’s not the best marketing strategy.

In this episode, Dr. Jes shares how she discovered her favorite conditions to treat (and how they evolved over time), why clarity attracts the right patients, and how niching down doesn’t mean turning people away - it means helping more of the people you’re best equipped to serve.

You’ll also learn how to find your ideal patient if you're just starting out, how to speak their language, and how to actually get in front of them—online, in your community, and in your treatment room.

→ Ready to define who you're really meant to serve? Grab the free worksheet “Ideal Patient Map.”

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

Do you feel like you're guessing when it comes to setting your treatment fees? You’re not alone - and you’re not doing your practice any favors by undercharging “just to get people in the door.”

In this episode, Dr. Jes breaks down how to calculate a sustainable rate that covers your overhead and your paycheck, even if you’re not fully booked yet. You’ll learn the difference between break-even and real profitability, how to project from 80% capacity, and why charging at the top of your market doesn’t scare people away… it actually attracts the right ones!

→ Want help running your own numbers? Download the free worksheet “Practice Cost Calculator” from the link and get clear on what your rates need to be!

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

Feel like you're working too hard for too little? You’re not alone… and you might be making one of the most common (but least talked about) mistakes that hold acupuncturists back. In this episode, Dr. Jes breaks down the hidden traps that stall growth, sabotage confidence, and keep your clinic from reaching its potential. You’ll walk away with clarity, strategy, and the next steps to move forward - without burning out.

→ Want help identifying which mistakes you’re making? Grab the free worksheet “Clinic Foundations Check-In: Avoiding the Top 3 New Owner Mistakes.”

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

Welcome to A Point for That - a podcast designed to help acupuncturists build profitable, sustainable clinics without burnout or guesswork. In this kickoff episode, Dr. Jes shares her story as a practitioner and multi-six-figure clinic owner, and introduces the 5 distinct stages every acupuncturist goes through when building a practice, from startup to scaling. Whether you're just getting started or looking to grow beyond yourself, this episode will help you pinpoint where you are… and what to focus on next.

→ Ready to see which stage you're in? Download the free worksheet “Six-Figure Roadmap!”

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!