Hey everyone!

I just wanted to take a moment to talk to you about my latest video on YouTube. In this video, I really wanted to dive into the fascinating world of generative AI and its application in the creative process, specifically in brand identity development.

As someone who has worked in a branding agency for many years, I recently embarked on a journey to explore the potential of generative AI for creatives like us. Instead of viewing AI as a threat, I truly believe that it's a powerful tool that can amplify and enhance our work in unimaginable ways.

In the video, I share my personal experience and insights on how generative AI can revolutionize the way we approach brand identity creation. To illustrate this, I take you through a step-by-step creative workflow using generative AI, focusing on the development of a brand identity for a handmade soap and candle line called "Keep Trucking."

One of the key aspects I discuss is the concept of "core brand attributes." These attributes are derived from client engagements, interviews, and conversations, and they form the foundation of our brand strategy. I demonstrate how generative AI, including Chat GPT, can interpret and refine these attributes, providing us with a structured thought process to guide our creative decisions.

What I find truly exciting is how generative AI can help us identify the unique tone and personality for a brand identity. By utilizing the selected direction attributes, AI can make unique connections and offer fresh insights that we may have never considered before. It's a powerful ally in our creative decision-making process.

I also want to take this opportunity to share some exciting news with you. I've written a book and I have an upcoming video series that delves deeper into the field of generative AI for image generation. I'll be exploring platforms like Mid-Journey DALL-E and Stable Diffusion, and I can't wait to share my insights and discoveries with all of you.

I truly believe that embracing generative AI is the way forward for creatives like us. It's a tool that unlocks endless possibilities and allows us to push the boundaries of our creativity. So, if you're interested in exploring this fascinating world with me, make sure to check out my video, subscribe to my channel, and stay tuned for more exciting content!

Thank you all for your support, and let's keep pushing the boundaries of creativity together!

Brian Sykes
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➡️ Website: https://theBrianSykes.com
➡️ A.I. Explore educational resources:  https://brianwsykes.gumroad.com/
There are 5 books available for those wanting step-by-step instructions on prompting with generative AI text-to-image tools (like Midjourney, Dall-E and Stable Diffusion).
➡️ Buzzsprout: https://ai_explore.buzzsprout.com/ (audio podcast)
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Shout out to Chris Do and Anneli Hansson - as I made use of CORE material from Brand Strategy Fundamentals in my Chat-GPT prompting exercises shared. 

The books referenced as part of the A.I. Explore collection are available at:
https://brianwsykes.gumroad.com

🔥 Breaking Barriers with Generative A.I.! 🔥

Ready to witness the transformative power of generative A.I.? 🌐✨

Hold onto your seats because I've just released the electrifying conversation with the brilliant PJ Way, an award-winning VP, CIO, and consultant, about how "Generative A.I. Removes Barriers Increasing Efficiency & Accessibility to ALL!" This riveting interview / conversation is set to redefine the way we perceive technology and its impact on our lives.

📺 Brace yourself for the mind-blowing conversation: https://youtu.be/wrUYzSfVhts

Together, PJ Way and I unveil the untapped potential of generative A.I. as it revolutionizes industries and unlocks new possibilities. From breaking down accessibility barriers to propelling efficiency to unprecedented heights, I believe our insights will leave you inspired, empowered, and ready to embrace the future of innovation.

Join us on this awe-inspiring journey as we delve deep into the world of generative A.I., exploring how it reshapes education, bridges societal gaps, and propels us towards an inclusive and advanced future. Get ready to witness the groundbreaking possibilities that await!

👉 Don't miss out on this extraordinary conversation! Click the link to dive into the future of generative A.I. and witness firsthand how it's changing the game. ✨

Brian Sykes

#GenerativeAI #BreakingBarriers #InnovationUnleashed #TechnologyTransforms

The books referenced as part of the A.I. Explore collection are available at:
https://brianwsykes.gumroad.com

 A.I. Explore: AI Creators Collective

In my book "A.I. Explore: Collaborations," Margarida explores the intersection of AI and art with her lesson titled "Shake That Bunny." In sitting down to chat, here are the 12 questions and summarized answers of her insights:

1• Share - Lead in intro to learn more about Margarida as a creative.
Margarida is an AI artist and researcher based in Portugal with a background in computer science and a passion for exploring the intersection of AI and art.

2 • Can you walk us through your creative process when using A.I. tools like Midjourney, Dall-E, and Stable Diffusion?
Her process starts with exploring the capabilities of the text-to-art tool she's using, understanding its limitations, and brainstorming ideas for what she wants to create.

3 • How do you see text-to-art technology evolving in the future, and what role do you see yourself playing in that evolution?
She predicts that text-to-art technology will become more advanced and capable of creating even more complex and realistic images.

4 • What challenges have you faced when working with these tools, and how have you overcome them?
She has faced challenges such as limited datasets, computational requirements, and figuring out how to use the generated images in her artwork. She has overcome them by collaborating with other researchers and artists, using cloud computing resources, and experimenting with different approaches.

5 • Can you share with us some of your favorite text-to-art creations and what inspired you to create them?
She shares several of her favorite text-to-art creations, including me (thanks, and a piece inspired by the concept of "eternal recurrence" and another inspired by the poem "The Waste Land" by T.S. Eliot. She talks about how she was inspired by the themes and imagery in these texts and how she used the text-to-art tools to bring her vision to life.

6 • How do you see text-to-art technology being used in industries outside of the traditional art world?
Margarida sees text-to-art technology being used in industries such as fashion, advertising, and video games to generate new and creative ideas and create images that would be difficult or impossible to create manually.

7 • Can you talk about any innovative or unique uses of text-to-art that you have explored?
She has used the technology to generate images for her academic research papers and create interactive installations for art exhibitions.

8 • How do you balance the technical aspects of using text-to-art tools with the creative aspects of producing artwork?
She uses her technical expertise to inform her creative decisions and emphasizes the importance of experimentation and iteration in her process.

9 • How do you approach collaboration with other AI creators and artists, and what have been some of your most memorable collaborative experiences?
She emphasizes the importance of finding people with complementary skills and interests and talks about how collaboration has helped her overcome technical and creative challenges.

10 • Can you discuss any ethical considerations or potential negative impacts of AI, and how you approach addressing these issues in your work?
...

11 • How do you stay inspired and continue to push the boundaries of what is possible with A.I.?
...

12 • In the book you are a part of - A.I. Explore: Collaborations” - without reteaching the lesson, what is the biggest takeaway you hope people have in regards to your lesson "Shake That Bunny"?
...

The books referenced as part of the A.I. Explore collection are available at:
https://brianwsykes.gumroad.com

In this episode titled - "A.I. Chaos to Lead in the Creative Industry," Brian Sykes and Ben Currier (of Failure Guy Podcast fame) delve into the fascinating world of artificial intelligence (A.I.) and its applications in the Creative Industries.
From using A.I. to generate original content and improve creative workflows to leveraging machine learning to optimize marketing strategies, Brian and Ben explore the many ways in which A.I. is transforming the creative landscape.
Throughout the conversation, they share insights, tips, and strategies on how creatives can harness the power of A.I. to stay ahead of the game and drive innovation in their respective fields.
Whether you're a marketer, content creator, or designer, this podcast episode offers valuable insights and practical advice on how to incorporate A.I. into your creative process and take your work to the next level.

#AI #ArtificialIntelligence #CreativeIndustries #ContentCreation #MarketingStrategies #MachineLearning #Innovation #Workflows #Design #Podcast.

Overall, this podcast episode offers valuable insights and practical advice on how to incorporate AI into the creative process and take your work to the next level, whether you're a marketer, content creator, or designer.

Ben is one of the creatives who contribute to "A.I. Explore: Collaborations, Book 1" (Available for purchase at https://brianwsykes.gumroad.com).

The books referenced as part of the A.I. Explore collection are available at:
https://brianwsykes.gumroad.com

In this episode titled - "Using A.I. to Explore in the Creative Industry", Brian Sykes and Nejc Susec delve into the fascinating world of Artificial Intelligence (A.I.) and its applications in the Creative Industries, and how different learning styles either motivate people or hinder them from exploring the unknown.

Brian starts by asking Nejc about his background, how he got started in the Creative Industries, and how he became interested in A.I. Nejc shares that he was initially a software engineer, but he was always interested in art and design. He started exploring the intersection of A.I. and creativity when he was studying for his master's degree in Human-Computer Interaction. He shares that he saw the potential for A.I. to enhance the creative process and that he wanted to explore that further.

Brian then asks Nejc about his A.I. Explore course and how it works. Nejc explains that the course is designed to help creatives get started with using A.I. in their work. It covers the basics of A.I., how it can be used in the creative process, and provides hands-on exercises to help people get started. He also explains that the course is designed to be accessible to people with different learning styles and that it includes different types of content such as videos, written materials, and interactive exercises.

Brian then asks Nejc about the challenges that people face when trying to incorporate A.I. into their creative process. Nejc shares that one of the main challenges is the lack of understanding of what A.I. can do and how it works. He explains that A.I. is not a magic wand and that it requires some effort to learn how to use it effectively. He also explains that there are ethical considerations that need to be taken into account when using A.I. in the creative process.

Brian then asks Nejc about the benefits of using A.I. in the creative process. Nejc shares that A.I. can help creatives to generate new ideas, explore different possibilities, and automate repetitive tasks. He also explains that A.I. can help to democratize the creative process by making it more accessible to people who may not have the same level of technical skills as others.

Brian then asks Nejc about his thoughts on the future of A.I. in the Creative Industries. Nejc shares that he sees A.I. as a tool that can help creatives to augment their work and that it will become more integrated into the creative process in the future. He also explains that there will be new challenges that arise as A.I. becomes more integrated, and that we need to be prepared to address those challenges.

At the end of the podcast, Seth shares his appreciation for Brian's contributions to the A.I. Creative Collective community and his A.I. Explore books, and thanks him for his passion and commitment to sharing his knowledge with others.

To purchase Brian Sykes' 'A.I. Explore' books, visit: https://brianwsykes.gumroad.com.

For Nejc's resources: https://nejcsusec.gumroad.com/.

The books referenced as part of the A.I. Explore collection are available at:
https://brianwsykes.gumroad.com

In this episode titled - "Unlocking the Power of A.I. in Creative Industries," Brian Sykes and Matt Garbutt delve into the fascinating world of artificial intelligence (A.I.) and its applications in the Creative Industries.
From using A.I. to generate original content and improve creative workflows to leveraging machine learning to optimize marketing strategies, Brian and Matt explore the many ways in which A.I. is transforming the creative landscape.
Throughout the conversation, they share insights, tips, and strategies on how creatives can harness the power of A.I. to stay ahead of the game and drive innovation in their respective fields.
Whether you're a marketer, content creator, or designer, this podcast episode offers valuable insights and practical advice on how to incorporate A.I. into your creative process and take your work to the next level.

#AI #ArtificialIntelligence #CreativeIndustries #ContentCreation #MarketingStrategies #MachineLearning #Innovation #Workflows #Design #Podcast.

10-min Segments:
1: Matt Garbutt, Creative Director at Brave Bison, discusses his experience with AI in the creative industry. He explains that while AI can help in creating visuals, it still takes time to achieve the level of finish and craft seen on people's feeds. Matt talks about the impact of AI on Brave Bison's operations, particularly in SEO and paid media, and how the release of ChatGPT and Midjourney 4 led him to explore the deep AI-shaped rabbit hole. Brian Sykes, the podcast host, shares his own experience of witnessing the rapid progress of AI in creating art.

2: Brian and Matt delve into the role of AI and technology in the creative industry. They discuss how AI and technology can enhance existing jobs and provide new tools for creative communication, leading to higher quality iterations and better concepts. They also talk about the challenge of keeping up with the rapid development of AI and technology in the industry.

3: Focuses on creativity and how to spark it. Brian emphasizes the importance of breaking down individual topics to help people discover their creativity, while Matt shares his experience with week-on-week trends in art creation on LinkedIn. They discuss the benefits of trying new things and exploring different areas to discover new sources of inspiration.

4: Matt and Brian discuss innovative uses of text art in areas such as architecture, interiors, and fashion. They highlight the importance of knowledge and expertise in different areas and the potential negative impacts of text art technology on artists' livelihoods. They also emphasize the need for prompt sharing and collaboration within the text art community.

5: Matt shares his thoughts on the infographic space, highlighting its usefulness for inspiration, concept, and mood boarding. He emphasizes that it still takes time to create graphics, but the infographic space speeds up the process and provides a broader base of ideas and possibilities.

6: Brian and Matt discuss the future of AI in the creative industry. They predict that AI will continue to augment creativity and lead to a more collaborative approach, where humans work with AI to create even better results.

Overall, this podcast episode offers valuable insights and practical advice on how to incorporate AI into the creative process and take your work to the next level, whether you're a marketer, content creator, or designer.

The books referenced as part of the A.I. Explore collection are available at:
https://brianwsykes.gumroad.com