Hey everyone!

I just wanted to take a moment to talk to you about my latest video on YouTube. In this video, I really wanted to dive into the fascinating world of generative AI and its application in the creative process, specifically in brand identity development.

As someone who has worked in a branding agency for many years, I recently embarked on a journey to explore the potential of generative AI for creatives like us. Instead of viewing AI as a threat, I truly believe that it's a powerful tool that can amplify and enhance our work in unimaginable ways.

In the video, I share my personal experience and insights on how generative AI can revolutionize the way we approach brand identity creation. To illustrate this, I take you through a step-by-step creative workflow using generative AI, focusing on the development of a brand identity for a handmade soap and candle line called "Keep Trucking."

One of the key aspects I discuss is the concept of "core brand attributes." These attributes are derived from client engagements, interviews, and conversations, and they form the foundation of our brand strategy. I demonstrate how generative AI, including Chat GPT, can interpret and refine these attributes, providing us with a structured thought process to guide our creative decisions.

What I find truly exciting is how generative AI can help us identify the unique tone and personality for a brand identity. By utilizing the selected direction attributes, AI can make unique connections and offer fresh insights that we may have never considered before. It's a powerful ally in our creative decision-making process.

I also want to take this opportunity to share some exciting news with you. I've written a book and I have an upcoming video series that delves deeper into the field of generative AI for image generation. I'll be exploring platforms like Mid-Journey DALL-E and Stable Diffusion, and I can't wait to share my insights and discoveries with all of you.

I truly believe that embracing generative AI is the way forward for creatives like us. It's a tool that unlocks endless possibilities and allows us to push the boundaries of our creativity. So, if you're interested in exploring this fascinating world with me, make sure to check out my video, subscribe to my channel, and stay tuned for more exciting content!

Thank you all for your support, and let's keep pushing the boundaries of creativity together!

Brian Sykes
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➡️ Website: https://theBrianSykes.com
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There are 5 books available for those wanting step-by-step instructions on prompting with generative AI text-to-image tools (like Midjourney, Dall-E and Stable Diffusion).
➡️ Buzzsprout: https://ai_explore.buzzsprout.com/ (audio podcast)
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Shout out to Chris Do and Anneli Hansson - as I made use of CORE material from Brand Strategy Fundamentals in my Chat-GPT prompting exercises shared. 

The books referenced as part of the A.I. Explore collection are available at:
https://brianwsykes.gumroad.com