In this episode, Adam and Brian walk through the five most important steps every home service business should take to build a strong online presence. From setting up and optimizing your Google Business Profile to designing a simple, effective website and mastering local SEO, they break down what really works without the fluff. The conversation also covers smart ad strategies using Google and Meta, how to track ROI so you stop wasting money, and how to create authentic content that builds authority and trust. Whether you’re a one-man shop or a growing team, this episode gives you a clear roadmap for turning online marketing into real-world results.

Adam and Brian talk about how AI has made everyone feel like an expert and what that means for real professionals in the field. They share stories from a car repair shop, the ER, and the home service world to show how “confidence without competence” is becoming more common. The conversation digs into the difference between knowledge and wisdom, why lived experience still matters, and how contractors can respond when clients show up with AI-generated answers. It’s an honest look at expertise, credibility, and what it takes to stand out in the age of artificial intelligence.

Adam B. and Brian W. break down email marketing for trades and home services, with a focus on reactivating past customers the right way. They cover list building, smart segmentation, and real subject lines that get opened without sounding spammy. You will hear how to use automations for service reminders, what to send in a monthly newsletter, and why stories, testimonials, and project recaps outperform constant discounts for service businesses. They share a client example where sending only to recently engaged subscribers doubled open rates and drove direct revenue. You will also learn how to build first party data over time and why buying cheap lists can backfire.

You will learn:

• What customer reactivation is and how to set it up with simple automations

• How to build your list ethically with valuable checklists and on-site collection by your techs

• When to segment to engaged subscribers and why open rates jump

• Subject line ideas that spark curiosity without clickbait

• What to send for services vs. e commerce and how to align content to intent

• How to run clean A B tests by changing one variable at a time

• Risks of purchased lists and why first party data wins long term

Subscribe for practical, short episodes that respect your time and grow your business.

Brian W. and Adam B. unpack the basics of graphic design for trades and home services. This is not about pretty pictures. It is about clear branding that wins attention and turns into calls.

They walk through brand foundations you must lock in first. Logo variations. Color palette. Font pairings. Do and do not rules. Then they show you how to use real photos of your techs, how to shoot them so overlays fit, and when a simple text-first graphic beats a fancy layout. You will also hear why your image and your caption must tell the same story, how a second set of eyes saves campaigns, and why before and after visuals never stop working.

You will learn:

• What to include in a basic brand guide

• How to shoot field photos that work for ads and social

• When to use text-heavy graphics for offers

• Two questions that keep every graphic clear and on target

• Simple layouts that convert on Meta and in organic posts

Short, practical, and aligned with real life in the trades. Follow the show to get daily tips that respect your time and grow your business.

Adam B. and Brian W. kick off the show with a real look at discipline, margins, and doing right by your team. Adam shares his new 4 a.m. routine, why he picked up a school bus route to protect payroll, and how a tighter day forced sharper focus. The guys break down Parkinson’s Law, time blocking that actually sticks, and why adding time estimates to tasks in ClickUp speeds delivery without killing quality. They show how proof deadlines get clients to respond, then translate it to the trades with clear scheduling, separating drive time from job time, and coaching techs at different skill levels. Expect practical steps that help you ship good work faster, keep standards high, and respect everyone’s time.

You will learn:

• How to use Parkinson’s Law to finish the same task in one hour instead of three

• A simple way to set proof deadlines that clients follow

• How to classify drive time, job time, and review time so schedules stay real

New episodes drop every weekday. Follow and subscribe.