Adam B. and Brian W. break down email marketing for trades and home services, with a focus on reactivating past customers the right way. They cover list building, smart segmentation, and real subject lines that get opened without sounding spammy. You will hear how to use automations for service reminders, what to send in a monthly newsletter, and why stories, testimonials, and project recaps outperform constant discounts for service businesses. They share a client example where sending only to recently engaged subscribers doubled open rates and drove direct revenue. You will also learn how to build first party data over time and why buying cheap lists can backfire.

You will learn:

• What customer reactivation is and how to set it up with simple automations

• How to build your list ethically with valuable checklists and on-site collection by your techs

• When to segment to engaged subscribers and why open rates jump

• Subject line ideas that spark curiosity without clickbait

• What to send for services vs. e commerce and how to align content to intent

• How to run clean A B tests by changing one variable at a time

• Risks of purchased lists and why first party data wins long term

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