In this episode, Adam and Brian walk through the five most important steps every home service business should take to build a strong online presence. From setting up and optimizing your Google Business Profile to designing a simple, effective website and mastering local SEO, they break down what really works without the fluff. The conversation also covers smart ad strategies using Google and Meta, how to track ROI so you stop wasting money, and how to create authentic content that builds authority and trust. Whether you’re a one-man shop or a growing team, this episode gives you a clear roadmap for turning online marketing into real-world results.

Adam and Brian talk about how AI has made everyone feel like an expert and what that means for real professionals in the field. They share stories from a car repair shop, the ER, and the home service world to show how “confidence without competence” is becoming more common. The conversation digs into the difference between knowledge and wisdom, why lived experience still matters, and how contractors can respond when clients show up with AI-generated answers. It’s an honest look at expertise, credibility, and what it takes to stand out in the age of artificial intelligence.

Adam B. and Brian W. break down email marketing for trades and home services, with a focus on reactivating past customers the right way. They cover list building, smart segmentation, and real subject lines that get opened without sounding spammy. You will hear how to use automations for service reminders, what to send in a monthly newsletter, and why stories, testimonials, and project recaps outperform constant discounts for service businesses. They share a client example where sending only to recently engaged subscribers doubled open rates and drove direct revenue. You will also learn how to build first party data over time and why buying cheap lists can backfire.

You will learn:

• What customer reactivation is and how to set it up with simple automations

• How to build your list ethically with valuable checklists and on-site collection by your techs

• When to segment to engaged subscribers and why open rates jump

• Subject line ideas that spark curiosity without clickbait

• What to send for services vs. e commerce and how to align content to intent

• How to run clean A B tests by changing one variable at a time

• Risks of purchased lists and why first party data wins long term

Subscribe for practical, short episodes that respect your time and grow your business.