How much of innovation is inspiration, and how much is hard work? The answer lies somewhere in the middle, says management thinker Peter Drucker. In this HBR classic from 1985, he argues that innovation is real work that can and should be managed like any other corporate function. Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius. Indeed, most innovative business ideas arise through the methodical analysis of seven areas of opportunity.

■人気書籍、アルク「キクタン ビジネス【Basic】」の例文+チャンツ音声です!本コンテンツには、書籍に付属の「チャンツ」音声と、チャンツに収録されている全784単熟語を使った「例文」読み上げ音声(英語+日本語訳)が収録されています。■単熟語は以下の分野に整理されているので、自分の仕事とも関連づけやすい!会社・組織/経済・経営/人事・仕事/製造・製品/販売・取引/金融・会計/通信・伝達/会議・交渉/法律・税制/その他※本商品にテキスト情報は含まれておりません。◇対象レベル◇全レベル

Today's successful careers are not planned out in advance. They develop when people are prepared for opportunities because they have asked themselves the right questions and have rigorously assessed their unique characteristics. This article challenges listeners to take responsibility for managing their futures, both in and out of the office.

With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.

河に浮かぶ死体を嘲笑して見物する群衆を描いた小品。死者への冒涜を怒りながら、衆愚と無縁でない己の内面を冷静にとらえている。いわゆる「啓吉もの」のひとつ。啓吉は菊池寛の分身だ。