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"The purely economic man is indeed close to being a social moron. Economic theory has been much preoccupied with this rational fool." (Richard H. Thaler, Misbehaving: The Making of Behavioral Economics)

In Misbehaving: The Making of Behavioral Economics, Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

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