The essential complement to the pathbreaking Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into activities, or the discrete functions or processes that represent the elemental building blocks of competitive advantage.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

The 80/20 Principle, also known as the Pareto Principle, is a powerful concept that has been widely applied in various fields such as economics, business, and personal development. The principle states that in many situations, roughly 80% of effects come from 20% of the causes. This means that a small number of inputs (the 20%) are responsible for a large proportion of outputs (the 80%). In this audiobook, you will learn about the 80/20 Principle, and how you can use it to improve your productivity, efficiency, and effectiveness in various areas of your life.

The method you are about to learn can work extremely quickly to eradicate old procrastination habits and effortlessly boost your productivity and success in as little as one week! Do you find yourself unable to resist any temptations that waste your time? Do you want to strengthen your willpower and build solid habits that boost productivity? You're in luck, because Time Management by Steve Martin is just the audiobook you need! It's never too late. Get this audiobook now and start ingraining solid habits and strategies that will help you achieve your goals faster!

 Fundamentals of Corporate Finance develops the key concepts of corporate finance with an intuitive approach while also emphasizing computational skills, enabling students to develop the critical judgments necessary to apply financial tools in real decision-making situations. The fourth edition offers a level of rigor that is appropriate for both business and finance majors. 

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.

A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.

Expert Secrets - Critical Thinking is the ultimate guide to improving your decision-making, problem-solving, and speed-reading skills, using proven and real-world emotional intelligence, neuro-linguistic programming, and people-analyzing techniques. Author Maxwell Jensen has put together a life-changing guide filled with innovative critical-thinking tips.

In this cutting-edge program, 30 Days to a More Powerful Vocabulary, personal development expert and English enthusiast Dan Strutzel will instruct, enlighten, and inspire you with a concentrated 30-day program that will teach you over 500 words. But, more than teaching you these words, the uniquely designed morning and evening review sessions will ensure that these words become a habit-knit part of your life - and with minimal effort on your part.

The original 1937 manuscript was written and edited with the assistance of Napoleon’s wife. In later years, the existing document was again edited by Dr. Hill. For example, the Foundation owns a 1958 edition that Hill edited personally. This did not lessen the book’s value in Hill’s judgment. Hill made the editing remarks in his own handwriting and the resulting 1960 edited edition has sold over 100 million copies making it the most read self-help book of all time.

This is an audio summary of Zero to One, a book containing hard-hitting set of standards for entrepreneurs, start-ups, and thought-leaders to carefully consider when building the “next big thing” of the future.

Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity. 

ホリエモンの禁断の成功術がここに完成!
突き抜けるために必要なのは「実力」よりも「ハッタリ」だ。

SNS時代には無謀な挑戦を掲げること自体が最大の価値になる。

How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.

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■BBTリアルタイム・オンライン・ケーススタディ書籍シリーズ第8弾 大前研一氏率いるビジネス・ブレークスルー大学(BBT大学)で提供されている「実践型経営トレーニング」を書籍化。 学長大前研一が「もしも自分が企業の経営者であればどうするか」、注目企業を分析・戦略提案します。 BBT大学が提供する「Real Time Online Case Study(リアルタイム・オンライン・ケーススタディ=RTOCS)」では、毎週、国内外の企業/政府を題材に、まだ答えの出ていない...

経営戦略100年の発展史を一気読み!ビジネス革新をめぐる巨人たちの〝冒険活劇〟が知的興奮を誘い、戦略実践のための新たな気づきに導く!!

The economy is always changing, but some things are eternal! Economics for Dummies, 3rd Edition, gives you everything you need to understand our rapidly evolving economy as well as the basics that never change. What's the best way to fight poverty? How can governments boost employment and wage growth? What can be done to protect endangered species and the environment?

"Atomic Habits" by James Clear is a transformative self-help book that delves into the science of habit formation and offers practical strategies for creating lasting change. Clear explores how small, incremental changes, or "atomic habits," can lead to significant improvements in one's life.

ネイティブの文化では、どの様にして同僚や上司や部下と上手く付き合っているのでしょうか？　このシリーズでは、職場での挨拶の仕方から会議の進め方まで状況別に具体例を用いてレッスンを進めて行きます。文化の差が大きい日本とアメリカの場合、この差を渡米前に学ぶ事はとても大切です。例えば、ある日本人駐在員は、赴任時に上司が不在の為、職場での紹介が遅れました。周りのアメリカ人達は、「彼は誰？」「どうして挨拶しないの？」などと職場に緊張感が走りました。なぜでしょうか？　それはアメリカでは、目と目が合えば新しく移動して来た社員の方から自己紹介をしていくからです。そうすると相手もこちらの存在を理解し、歓迎してくれます。紹介されるまで黙っている日本人に対し、積極的に自己紹介をするアメリカ人。文化が違うのです。English Vitaminが提供する英会話習得は、常に文化と一体です。アメリカでの実生活では、２０％くらいの言語処理能力と残り８０％は、相手国の文化の理解、つまりアメリカ文化に合わせた適応能力が必要となります。彼らの習慣、信念、価値観、思考回路を学び、それを受け入れなければあなたのアメリカでの生活は、寂しく惨めな思いをすることになるかもしれません。この事実を明確に理解し、渡米すれば、きっと、あなたの精神的な不安を和らげ、充実したアメリカ生活へ溶け込むことができるでしょう。

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the audiobook for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy.

25年以上前からグローバルな機関投資家の資金を運用し、メルカリやスマートニュースなど複数のユニコーンを支えてきた国内最大級の独立系ＶＣ、、、

Education can be enriching and transformative. It can also be downright excruciating—even demoralizing. When it comes to learning, why are some of us lovers and some of us haters? Welcome to the world of educational psychology, which uses science to explore what causes people to engage and learn, and what we can do to make learning opportunities more enjoyable and impactful. Spoiler alert: Teachers can only do so much. Students, too, must take control of their learning. Unfortunately, many of us never, ahem, learned the skills to do just that.

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企業経営において、戦略的成功を収める秘訣は、一定の公式にまとめることはできません。ゆえに経営を担う幹部には、時代に沿った戦略的思考というものが求められます。戦略的思考をマスターし、身に着けることは簡単なことではありません。本書は、常に変わり続ける状況の中で、決断するための4つの戦略的な思考法について解説しています。 一定の習慣的な心の働きや思考形態を訓練により体得し、意識下にある創造的能力を開放することで、有用な戦略的アイデア誕生の可能性の増大を図ることを目的に書かれています。特に日本の例を多く引いて趣旨の説明と主張の裏付けを行なっていますが、創造性、頭脳の生産性、戦略的洞察力は、国境を越えたものだからです。 本書は、前作の企業参謀に追加、加筆を加えて、英訳本として、1982年にアメリカのマグロウヒル社から発行された『The Mind of the Strategist』を逆輸入し、邦訳した書籍です。