『The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price』のカバーアート

The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

著者： Bradley Hartmann
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 Are you working harder than ever but still watching deals slip away—stuck competing on price instead of winning by showing the real value you deliver? You’re not alone. The Craft of LBM Sales Podcast is here to help LBM sales pros like you make your differentiation obvious, prove your value in a way builders can’t ignore, and finally break free from competing on price as you close higher-margin deals with more confidence. Tune in each week to learn: - Proven strategies to immediately stand out and earn more face-to-face meetings with prospects where you deliver tangible value—so you can stop discounting and start acting like a trusted advisor. - Practical tools to manage your top priorities and your sales pipeline—so you stay focused on what drives sales instead of getting buried in busywork. - The confidence and skills to handle objections, close more sales, and build lasting builder relationships—so every deal strengthens your reputation and leads to positive word-of-mouth referrals. Raised in a lumber yard, Bradley Hartmann apprenticed as a carpenter and went on to build more than 1,000 homes before moving into regional purchasing with a national builder—experience that now fuels his work as the LBM industry’s leading sales consultant, trainer and author of 15 books. He teaches leadership at the graduate level to construction professionals at the University of Oklahoma. Every Monday and Wednesday on The Craft of LBM Sales Podcast, you’ll listen to a brief episode packed with practical, tactical sales insights and real-world lessons that help LBM sales pros stop discounting and start closing more profitable deals with confidence. If you’re ready to stop competing on price and start closing more profitable deals, begin with Episode 1. It lays the foundation for everything this show is about—and it’s the perfect place to start your journey.Copyright 2025 Bradley Hartmann 個人的成功 経済学 自己啓発
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  • 8 :: There’s a Reason They Shoot the Messenger: A Smarter Way to Raise Prices

    8 :: There’s a Reason They Shoot the Messenger: A Smarter Way to Raise Prices
    2025/10/08

    Are price increases causing your loyal builders to shop around—and your prospects to ignore you?

    If you’re in LBM sales, you know that passing along manufacturer price hikes with a shrug—or worse, a form letter—can make you look lazy and replaceable. But what if you could turn this challenge into a moment to win more business, re-engage cold prospects, and strengthen loyalty with your best clients?

    In this episode, you’ll discover:


    • A proven strategy to offset price hikes with valuable, actionable ideas.


    • How to differentiate yourself from competitors using real-world builder insights.


    • Why prospecting during price chaos can be your biggest growth lever.


    Listen now to learn how to use price increases as your secret weapon to drive loyalty, win new business, and stand out in a commoditized market.
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    14 分
  • 7 ::  How to Introduce Yourself Without Sounding Like a Salesperson

    7 ::  How to Introduce Yourself Without Sounding Like a Salesperson
    2025/10/06

    Are your first impressions with prospects falling flat before the conversation even starts?

    Whether you're introducing yourself at a builder meeting, on a jobsite, or over the phone, most LBM sales reps are unknowingly sabotaging deals with soft introductions that violate the #1 rule in sales: It’s not about you.

    In this episode, you’ll learn a proven three-step framework to capture attention, reduce rejection, and spark real interest—starting from your very first sentence.

    In this episode you will:


    • Discover the Feel–Know–Do Next framework that instantly connects with builders


    • Learn how to script and deliver intelligent introductions that get callbacks


    • Hear a real-life sales story that shows this approach in action


    Hit play to learn how to stop sounding like every other sales rep and start making confident introductions that lead to profitable deals.
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    13 分
  • 6 :: How Bill Belichick’s Petty Move Reveals a Sales Strategy that Protects Your Time and Gross Margin

    6 :: How Bill Belichick’s Petty Move Reveals a Sales Strategy that Protects Your Time and Gross Margin
    2025/10/01

    Do builders alternate between grinding you down on price and ghosting you?

    If you're tired of wasting time on bad-fit prospects or losing deals because buyers don’t respect your time or expertise, this episode will help orient you in the right direction.

    In this episode, we explore how to reset power dynamics in prospecting using a military-inspired strategy that works in LBM sales—as well as it does in Chapel Hill with Bill Belichick.

    Listen to this episode and you will:

    • Discover how the “tit for tat” framework can help you filter out time-wasters and focus on real opportunities.
    • Learn how to confidently respond to disrespectful buyers and still leave the door open for future deals.
    • Master a simple mental model that protects your time, improves your close rate, and earns builder respect.

    Listen now to unlock a game-changing mindset shift that helps you close more profitable deals—without chasing builders who don’t value your time.
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    16 分
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