Are price increases causing your loyal builders to shop around—and your prospects to ignore you?

If you’re in LBM sales, you know that passing along manufacturer price hikes with a shrug—or worse, a form letter—can make you look lazy and replaceable. But what if you could turn this challenge into a moment to win more business, re-engage cold prospects, and strengthen loyalty with your best clients?

In this episode, you’ll discover:

• A proven strategy to offset price hikes with valuable, actionable ideas.

• How to differentiate yourself from competitors using real-world builder insights.

• Why prospecting during price chaos can be your biggest growth lever.

Listen now to learn how to use price increases as your secret weapon to drive loyalty, win new business, and stand out in a commoditized market.

Are your first impressions with prospects falling flat before the conversation even starts?

Whether you're introducing yourself at a builder meeting, on a jobsite, or over the phone, most LBM sales reps are unknowingly sabotaging deals with soft introductions that violate the #1 rule in sales: It’s not about you.

In this episode, you’ll learn a proven three-step framework to capture attention, reduce rejection, and spark real interest—starting from your very first sentence.

In this episode you will:

• Discover the Feel–Know–Do Next framework that instantly connects with builders

• Learn how to script and deliver intelligent introductions that get callbacks

• Hear a real-life sales story that shows this approach in action

Hit play to learn how to stop sounding like every other sales rep and start making confident introductions that lead to profitable deals.

Do builders alternate between grinding you down on price and ghosting you?

If you're tired of wasting time on bad-fit prospects or losing deals because buyers don’t respect your time or expertise, this episode will help orient you in the right direction.

In this episode, we explore how to reset power dynamics in prospecting using a military-inspired strategy that works in LBM sales—as well as it does in Chapel Hill with Bill Belichick.

Listen to this episode and you will:

• Discover how the “tit for tat” framework can help you filter out time-wasters and focus on real opportunities.
• Learn how to confidently respond to disrespectful buyers and still leave the door open for future deals.
• Master a simple mental model that protects your time, improves your close rate, and earns builder respect.

Listen now to unlock a game-changing mindset shift that helps you close more profitable deals—without chasing builders who don’t value your time.

Kids are natural salespeople, navigating around, over, and through objections with ease. They have a complete lack of self-consciousness when it comes to getting what they want.

However, as we age and life kicks us around a bit, we start flinching when we anticipate objections, let alone hearing them.

If you're an LBM sales pro who’s ever been caught flat-footed by common objections like “We’re happy with our current provider” or “Not interested,” this episode breaks down why simply knowing objections isn’t enough—you need authentic, practiced responses that keep the conversation alive and the deal moving forward.

In this episode, you will:

• Learn the exact script that turns “We’re happy with our current provider” into a real opportunity.

• Discover how persistence and creativity—not perfect timing—close more deals.

• Uncover why scripting responses gives you an edge, even against competitors with lower pricing.

Listen now to discover how to outmaneuver objections and close more profitable deals without competing on price.

Are you chasing new business only to realize months later that it's unprofitable, frustrating, and a huge drain on your time?

Too many LBM sales pros fall into the trap of thinking all new work is good work. But if that customer isn’t both incremental and accretive, it’s just more stress with less profit.

In this episode, you’ll learn how to vet prospects like a pro using the PRIME framework, so you can stop wasting time and only fill your pipeline with clients who grow your top and bottom line.

In this episode, you will:

• Learn the 5 filters of a PRIME prospect to quickly qualify or disqualify leads.

• Discover why “gut feel” isn’t a sales strategy—and what to use instead.

• Understand how better qualification leads to faster deals, higher margins, and fewer service headaches.

Tap play now to learn how to use the PRIME framework to build a pipeline packed with high-profit, low-drama clients.

Also! Click here to download the PRIME framework and begin using it today evaluating your sales pipeline.

Ever get the feeling—or have been told outright—that everyone likes you, only to still lose the sale? This episode shares the brutal sales lesson that changed everything for me.

In the world of LBM sales, being likable and working hard is essential, but insufficient. If your offer doesn’t help your customer make, find, or save money, you’re just a distraction.

In this episode, you’ll hear the story of a devastating sales loss and how it revealed a framework I use every day to drive my own profitable selling efforts.

By the end of this episode, you’ll learn:

• The 3 verbs every LBM seller needs to master to win more work fast

• The biggest mistake even experienced reps make when pitching new business

• How to turn client pain points into profitable proposals with simple back-of-the-napkin math

Listen now to discover how to stop losing deals you should win—and start creating offers that actually move the needle for your buyers.

For a print version of this episode to share with your team, click here to download.

Do you feel like you are wasting your time with tire kickers and price-focused, low-margin prospects who drain your energy and your profits? This episode reveals the two simple words that could instantly transform the way you qualify leads and close deals.

If you’re in the LBM sales world, you may feel the pressure to chase every opportunity, but not every deal is worth the chase. In this episode, we explore how thinking in terms of “Incremental” and “Accretive” can help you filter out the time-wasters and focus only on work that grows both revenue and profit.

Here’s what what’s in it for you:

• A simple two-word framework to instantly qualify whether a prospect is worth your time

• Real-world examples of deals that were incremental but not accretive—and why they became profit-killers

• Specific questions to ask during prospecting that save you time, boost margins, and build a stronger sales pipeline

Listen now to discover how to stop wasting time on low-value leads and start building a sales pipeline full of profitable, high-margin deals.

Are you tired of cold calls going nowhere—and feeling like you’re a nuisance?

If you’re in LBM sales and struggling to land quality meetings, this episode reveals the missing link: how to use the first 30 seconds of a sales call to earn trust, build credibility, and open the door to profitable conversations. We’ll break down the exact 3-step RRI framework that can instantly separate you from all the other sales schmucks slinging stuff—and lead to higher-margin deals.

In this episode you will:

• Learn the proven RRI Framework that helped host Bradley Hartman generate over $1M in sales calling people he did not know
• Discover why most salespeople fail on the first call—and how to never make that mistake again

• Get a real-world, repeatable phone script that show you exactly how to earn the right to interrupt and then deliver value

If you want to land more meetings, win more deals, and stop competing on price—tap play and start using the RRI framework today.