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行動に必要なのは、才能でも性格でもなく技術だ「動きたいけど動けない」「何が正しいのかわからないから、身動きが取れない」そんな思いは誰にでもあります。

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

The face of financial services has evolved – and, along with it, the very nature of financial advice. In an increasingly complex world where people are starving for someone they can trust, the time has come for financial advisors to rise to the occasion and reinvent the value they provide to better serve their clients. Of course, to make this evolutionary leap, advisors require a proven, time-tested strategy. A methodology established by one of the most successful advisors in the country and backed by decades of real-world application among thousands of advisors across the country.

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you.

Power Hour Leadership Empowerment is a transformative guide for leaders and for anyone ready to take accountability and change their life. Written by seasoned executive Rafeh Talas, this book introduces the “Power Hour” methodology, an actionable framework built to spark change, build trust, and unlock high performance.

¿Cansado de competir por precio, atención o seguidores? Este audiolibro no es otro manual genérico de marketing. Es una guía directa, estratégica y aplicable para emprendedores que están listos para dejar de correr detrás del mercado…y empezar a liderarlo.

In 1979, Jeff Burgess was a 22-year-old college dropout drifting through life in a haze of beer, weed, and dead-end jobs. He was the "town clown" with an undeniable work ethic but no clear direction. Then, on a lazy Sunday afternoon, his father called him home for a talk that would shake him to his core: "You have a gift, and I cannot allow you to waste it anymore. It’s time to get your shit together."

Ever dreamed of writing and publishing a book but felt overwhelmed? This guide was created for free using the exact method it teaches—showing you how to write a book with AI, publish it on Amazon, and turn it into an audiobook on Audible—all without spending a dime. With ChatGPT, you don’t need to be an expert. All you need is an idea and follow-through. You don’t need prior experience—just a vision and effort. You could ask ChatGPT the right questions and figure this out yourself, but this guide lays it all out step by step to save you time.

If you're a CEO in a private equity-backed company, the clock is ticking and expectations are sky-high. Your mission is clear: create extraordinary value, move fast, and deliver results that justify the investment. But how do the top-performing CEOs deliver outstanding returns while others fall short? The 5x CEO is your answer.

Marketingstrategie mit Wirkung ist kein weiteres Buch voller Theorien–es ist ein praxisnaher Fahrplan für Selbstständige, Coaches und Unternehmer:innen, die endlich strategisch sichtbar werden, verkaufen und wachsen wollen.

In Money, Power and Health, visionary human architect and elite intelligence strategist Darius Riddick reveals unprecedented secrets previously accessible only to history’s most influential figures and the world’s highest-performing individuals.

Serving in a leadership role can be rewarding and exhilarating but not always easy. You may find yourself in situations where you need guidance — perhaps to get out of a negative situation or handle the challenges of leadership. Dr. Sarah Lukas and Dr. Carla Sparks have been there and want to help you through these potentially difficult moments in your leadership journey and help you find the positive outcomes that may be just around the corner.

This fast-track guide breaks down the core principles of business strategy, leadership, finance, and management—giving you the knowledge you need without the time, stress, or student loans. Whether you’re an aspiring entrepreneur, climbing the corporate ladder, or just want to understand business better, this book is your shortcut to success.

"Milo in Napoleon's War Room: Five Lessons of Leadership" follows an unexpected visitor who stumbles into the world of Napoleon Bonaparte. Through a series of encounters, this curious adventurer learns powerful lessons that could change everything. Join Milo as he uncovers the secrets of leadership from one of history’s greatest minds—secrets that will leave you questioning what it truly means to lead.

In A Performer, a Environment, Farrell Middleton presents a practical framework for achieving personal and professional growth rooted in real-life challenges and timeless principles. Central to the book is the "20/60/20" principle: 20% of individuals excel, 60% perform adequately, and 20% struggle. Farrell provides actionable strategies to help you rise to the top of the curve by cultivating a growth mindset, improving communication, building stronger relationships, and implementing other impactful practices.

In Notary, The Mother of Hustlers, you’ll discover how to transform your certification into a profitable enterprise, scale your income, and build a network that keeps money flowing year-round. Whether you're a new notary looking to get started or an experienced hustler ready to level up, this book is your blueprint for success. Start leveraging your notary status today—because this business is yours to own!

In The Focus Reset, productivity expert Dan Crown delivers a powerful blueprint for regaining control over your attention, mastering mental clarity, and building a high-performance mindset in a world engineered for distraction.

Are you tired of lackluster sales results and feeling like you're not maximizing your potential? This sales mastering guidebook is a game changer for anyone looking to take their sales skills to the next level. Apply one new tactic and 4X your lead generation output. Apply two new tactics and 10X your entire strategy. Specifically designed for both B2B and B2C salespeople and managers. This book covers all aspects of the selling process, from lead management to brand ownership and beyond. Closing tactics. Sales Pitch Strategy. Merchandising Techniques that lead to sales.

The books in this series have been written because Greg Olney cares about the Commitment to Change that comes about in each person and the failure that might get in the way of great change. Negative results may not happen right away. It may take years as the body builds up a resistance to the harmful effects of the poison we put into our system. Businesses and families work the same way. We put up with pain because we’re afraid of the alternative. Instead of kindly addressing issues, we wait for arguments to boil over when it’s harder to exercise self-control.

Si deseas ser capaz de descifrar microexpresiones, detectar acciones que hablan más fuerte que las palabras y protegerte de la psicología oscura, ¡sigue escuchando! Esta guía completa combina la sabiduría de dos poderosos audiolibros para equiparte con una comprensión integral del comportamiento humano, la comunicación no verbal y el arte de la influencia.