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The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. 

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

A modern classic cherished by many of the greatest artists of our time, The Gift is a brilliant, life-changing defense of the value of creative labor. Drawing on examples from folklore and literature, history and tribal customs, economics and modern copyright law, Lewis Hyde demonstrates how our society - governed by the marketplace - is poorly equipped to determine the worth of artists’ work.

In June of 1970, the body of twenty-four-year-old Nancy Morgan was found inside a government-owned car in Madison County, North Carolina. It had been four days since anyone had heard from the bubbly, hard-working brunette who had moved to the Appalachian community less than a year prior as an organizer for Volunteers in Service to America. The initial investigation was thwarted by inept police work, jurisdictional confusion, and the influence of local corruption. Fourteen years would pass before an arrest in the case would be made, but even then, a pall would be cast over the evidence.

Blow is the unlikely story of George Jung's roller-coaster ride from middle-class high school football hero to the heart of Pablo Escobar's Medellín cartel - the largest importer of the United States cocaine supply in the 1980s. Jung's early business of flying marijuana into the United States from the mountains of Mexico took a dramatic turn when he met Carlos Lehder, a young Colombian car thief with connections to the then newly-born cocaine operation in his native land. Together they created a new model for selling cocaine.

With over 1 million copies sold worldwide and translated into 29 languages, Dr. Alex Loyd's international bestselling book is a life-changing program that uses energy medicine to heal mental and physical challenges. The Healing Code is your healing kit for life-to recover from the issues you...

Crusading fervor gripped Europe for over 200 years, creating one of the most extraordinary, vivid episodes in world history. Whether the Crusades are regarded as the most romantic of Christian expeditions, or the last of the barbarian invasions, they have fascinated generations ever since, and their legacy of ideas and imagery has resonated through the centuries, inspiring Hollywood movies and great works of literature. Even today, to invoke the Crusades is to stir deep cultural myths, assumptions and prejudices.

If you read (or listen to) nothing else on communication, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you speak more authentically, express your ideas with clarity and impact, and win over your audience. This book will...

In 2020, an invisible germ - a virus - wholly upended our lives. We're most familiar with the viruses that give us colds or Covid-19. But viruses also cause a vast range of other diseases, including one disorder that makes people sprout branch-like growths as if they were trees. Viruses have been a part of our lives for so long that we are actually part virus: the human genome contains more DNA from viruses than our own genes. Meanwhile, scientists are discovering viruses everywhere they look: in the soil, in the ocean, even in deep caves miles underground.

Elizabeth Bishop has been described as the "best-loved" poet in English of the second half of the twentieth century. This Very Short Introduction explores the ninety or so published poems that are at the core of her remarkable canon of verse. Drawing on biographical and critical material, Jonathan Post also makes frequent use of Bishop's letters and commentary by fellow poets. Throughout, Post places Bishop's lyric poetry alongside her other poetic genres, short stories, and translations within the context of her life and aesthetic values, showing how these shaped her work. 

Dr. Steven Laureys has conducted groundbreaking research into human consciousness for more than 20 years. For this best-selling book, he explores the effect of meditation on the brain. He uses hard science to explain the benefits of a practice that was once thought of as purely spiritual. The result is a highly accessible, scientifically questioning guide to meditation, designed to open the practice to a broader audience.

This book makes the case that Scripture and experiences from around the world demonstrate that the full range of spiritual gifts, including prophecy and healing, remain valid today. Recently, some have claimed that certain spiritual gifts have died out, a position called cessationism. Here noted...

An in-depth examination of how the United States can build more effective partner militaries Military assistance has a bad reputation. Large-scale attempts to build partner militaries in Afghanistan, Iraq, and Vietnam cost the United States billions of dollars and ended ignominiously, with the...

In a world of chaos, suffering, war, online anarchy, and environmental worry can you really believe in God? Is God there? Is God fair? Does God care? This book explores who God is and how we can understand the way he works in the world. We explore his nature, identity, being, and character and...

Jesus said no one comes to the Father except through him. But in our inclusive world, such an exclusive claim isn't popular. Believers today face persistent pressure to abandon this belief, which the world sees as antiquated at best and hateful at worst. What we need is godly encouragement to stay the course and courage to share the gospel compassionately with those around us.

In 1989, Brad Schaeffer was working as an artist when his trader brother invited him to visit the floor of the Chicago Mercantile Exchange. Schaeffer promptly quit his job and became a clerk in that most iconic arena of raw capitalism. During the next six years, Schaeffer rose from clerk to trader, making markets on Eurodollar options in Chicago and heating oil options in New York. In that time, jammed literally shoulder-to-shoulder, he screamed, flailed his arms, hurled expletives, and pushed and shoved his way through his day.

What makes the dream of self-employment so alluring, so pervasive in today's world? Benjamin C. Waterhouse offers a provocative argument: the modern cult of the hustle is a direct consequence of economic failures—bad jobs, stagnant wages, and inequality—since the 1970s. With original research, Waterhouse traces a new narrative history of business in America, populated with vivid characters—from the activists, academics, and work-from-home gurus who hailed business ownership as our economic salvation to the upstarts who took the plunge. Some flourish; some squeak by. Some fail.

Unlock the true potential of your team with Team Accelerators: The Seven Force Multipliers of High-Performance Teams. In this groundbreaking book, you’ll find the ingredients to transform a group of individuals into a united, dynamic, and impactful team.

We've been told that working harder and smarter is the only way to succeed in business and life. But it's not true. Hustle culture is causing burnout and pain in our lives, making us feel divided. What if instead we focused on working creatively with others? And asked How can we shape cultures people love? There is hope in co-creation. Brave Together is a deep exploration into how we can live and lead as co-creators, filled with unexpected stories, powerful principles, and a future-oriented framework.

This pathbreaking book pinpoints forces behind the rise of the "rural voter"—a new political identity that combines a deeply felt sense of place with an increasingly nationalized set of concerns. Nicholas F. Jacobs and Daniel M. Shea uncover how this overwhelmingly crucial voting bloc emerged and how it has roiled American politics. They show how perceptions of economic and social change, racial anxieties, and a traditional way of life under assault have converged into a belief in rural uniqueness and separateness.