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In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work. In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan.

Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing with People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully - be it cooperation, goodwill, love or security.

Boisterous, ribald, and ultimately shattering, Ken Kesey's One Flew Over the Cuckoo's Nest has left an indelible mark on the literature of our time. Turning conventional notions of sanity and insanity on their heads, the novel tells the unforgettable story of a mental ward and its inhabitants, especially tyrannical Big Nurse Ratched and Randle Patrick McMurphy, the brawling, fun-loving new inmate who resolves to oppose her.

From the authors who created Eyewitness to World War II and numerous other best-selling reference books, this is the shocking story behind the covert activity that shaped the outcome of one of the world's greatest conflicts - and the destiny of millions of people. National Geographic's landmark book illuminates World War II as never before. Seven narrative chapters reveal the truth behind the lies and deception that shaped the "secret war".

Born under different stars, Protestant Mungo and Catholic James live in a hyper-masculine world. They are caught between two of Glasgow’s housing estates where young working-class men divide themselves along sectarian lines, and fight territorial battles for the sake of reputation. They should be sworn enemies if they’re to be seen as men at all, and yet they become best friends as they find a sanctuary in the doocot that James has built for his prize racing pigeons. As they begin to fall in love, they dream of escaping the grey city.

Skill with people is the one essential ingredient for success and happiness at home and in business. The Art of Dealing with People gives you the skills to take your people skills to a level that you never thought possible! Skill in human relations is similar to skill in any other field, in that success depends on understanding and mastering certain basic general principles. You must not only know what to do, but why you're doing it.

A practical and inspiring guide to transformational personal storytelling, The Story You Need to Tell is the product of Sandra Marinella’s pioneering work with veterans and cancer patients, her years of teaching writing, and her research into its profound healing properties. Riveting true stories illustrate Marinella’s methods for understanding, telling, and editing personal stories in ways that foster resilience and renewal. She also shares her own experience of using journaling and expressive writing to navigate challenges including breast cancer and postpartum depression.

 Since the early Egyptians, human beings have formalized the business of learning, setting up a designated environment of some form to pass knowledge and learning on to groups of students. In this second edition of his Very Short Introduction, Gary Thomas explores how and why education has evolved as it has, examining the ways in which it has responded over the centuries to various influences in politics, philosophy, and the social sciences.

Cloud technology has changed the way we approach technology. It's also given rise to a new set of security challenges caused by bad actors who seek to exploit vulnerabilities in a digital infrastructure. You can put the kibosh on these hackers and their dirty deeds by hardening the walls that protect your data. Using the practical techniques discussed in Cloud Security for Dummies, you'll mitigate the risk of a data breach by building security into your network from the bottom up.

What if there were one single way we could significantly improve the American economy, public health, and offer attractive investment opportunities, while also providing more homes for American families and workers? The American Dream has always been built on the notion that no matter where you come from, you can be successful. For the past century, housing has played a major role in making the American Dream a reality for millions of individuals. In short, the availability of affordable housing stands at the crossroads of capitalism and compassion.

Whether it's in a cockpit at takeoff or the planning of an offensive war, a romantic relationship or a dispute at the office, there are many opportunities to lie and self-deceive - but deceit and self-deception carry the costs of being alienated from reality and can lead to disaster. So why does deception play such a prominent role in our everyday lives? In short, why do we deceive?

Born under different stars—Mungo a Protestant and James a Catholic—they should be sworn enemies if they’re to be seen as men at all. Their environment is a hyper-masculine and sectarian one, for gangs of young men and the violence they might dole out dominate the Glaswegian estate where they live. And yet against all odds Mungo and James become best friends as they find a sanctuary in the pigeon dovecote that James has built for his prize racing birds.

While political and media elites hysterically condemn an imaginary epidemic of “white supremacy,” in the real world, white Americans are often openly discriminated against. Indeed, anti-white policies have become so interwoven in the fabric of American life that we often fail to recognize them.

Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships? Or would you just like to improve your people skills and your ability to make strong, lasting impressions on the men and women you meet every day? The solution is Skill With People! Les Giblin's timeless classic has what you need to get on the fast track to success at home, at work, and in business.

Why would the first family of oil so ardently support environmental climate research and activism? Join author and researcher Jacob Nordangård as he uncovers the whole sordid truth.

You've heard again and again that getting rich means working hard and being willing to put in long hours, often at the expense of everything else in your life. The 6-Minute Work Day is here to dispel that myth.

The age of the distributed team is upon us. Teams can now operate and collaborate from locations other than a central office, and events surrounding the 2020 COVID pandemic have thrown its practicality into sharp relief. Managing a team whose members are distributed across several locations requires a different mindset and will remain a must-have for all areas of business from this point forward. Building and Managing High-Performance Distributed Teams explains what the distributed teams concept means to the future of your company.

Digital transformation and cyber insecurity are two global trends that converged in 2020. The COVID-19 pandemic has accelerated these global challenges into paradigm-changing realities that threaten to destroy every company, government, network, and individual. But what can be done to embrace the accelerating digital disruption and at the same time manage the explosion of vulnerabilities, cyber threats, and business risks?  

Learn how to achieve the highest levels of success without sacrificing who you are. In I Took the Only Path to See You, author and CEO Jon Fisher delivers an inspiring message that reminds listeners that professional success does not have to come at the expense of personal happiness. Fisher is proof that professionals can achieve success on a grand scale without having to sacrifice their personal ethics, personal relationships, and more. The book's author shares the experiences of those who have risen to become leaders in their fields, some of whom are his close friends. 

A Day in the Life of an Ambulance Driver is a collection of stories told from the viewpoint of the author during his time as an EMT, paramedic, and Navy Corpsman. These stories are based on real-life situations, and told with attention to detail in an attempt to help the listener visualize the experience for him or her self.