検索キーワード： ナレーター "MIKE COOPER" すべてのカテゴリー

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Some people are cleverer than others. This everyday observation is the subject of an academic field that is often portrayed as confused and controversial, when in fact, the field of intelligence holds some of psychology's best-replicated findings. This Very Short Introduction audiobook describes what psychologists have discovered about how and why people differ in their thinking powers. Drawing on largescale data, Ian Deary considers how many types of intelligence there are and how intelligence changes with age.

Not long ago, the Solar System was the only example of a planetary system - a star and the bodies orbiting it - that we knew. Now, we know thousands of planetary systems, and have even been able to observe planetary systems at the moment of their birth.

Victoria risks everything to leave a dangerous marriage and gain a second chance at life. But when her escape goes awry, she finds herself caught in the embrace of a mysterious siren, forced to choose: temporary salvation or immediate death. Five years later, Victoria is alive—and the world’s finest ship captain. But her debt to the siren looms while her conniving ex has demanded a king’s ransom as the final price of her freedom. Victoria refuses to cause her family to suffer any more on her behalf, and is determined to make things right before her time is up. But that time is cut short.

China today is never out of the news: from international finance to human rights controversies, global coverage of its rising international presence, and the Chinese "economic miracle". It seems to be a country of contradictions: a peasant society with some of the world's most futuristic cities, heir to an ancient civilization that is still trying to find a modern identity. This Very Short Introduction audiobook offers the listener an entry to understanding the world's most populous nation, giving an integrated picture of modern Chinese society, culture, economy, politics, and art.

Generative AI is the hottest topic in tech. This practical book teaches machine learning engineers and data scientists how to use TensorFlow and Keras to create impressive generative deep learning models from scratch, including variational autoencoders (VAEs), generative adversarial networks (GANs), Transformers, normalizing flows, energy-based models, and denoising diffusion models.

The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.

The study of human evolution is advancing rapidly. Newly discovered fossil evidence is adding ever more pieces to the puzzle of our past, while revolutionary technological advances in the study of ancient DNA are completely reshaping theories of early human populations and migrations. In this Very Short Introduction, Bernard Wood traces the history of paleoanthropology from its beginnings in the 18th century to the very latest fossil finds.

Emotions are complex mental states that resist reduction. They are visceral reactions but also beliefs about the world. They are spontaneous outbursts but also culturally learned performances. And just as our emotions in any given moment display this complex structure, so their history is plural rather than singular. The history of emotions is where the history of ideas meets the history of the body, and where the history of subjectivity meets social and cultural history.

In today's society, work takes up a vast proportion of the time and energy of ordinary people. Although use of the phrase "work-life balance" is now commonplace in the media and ordinary conversation, people work longer hours than ever before. However, rather than purely a means to an end in terms of supporting oneself financially, the workplace is a place to develop skills and talents and build lasting friendships.

Becky and Jamie are an ordinary hard-working couple trapped in the daily grind, dreaming of an easier life. On one of their rare vacations, they meet Phil and Mel, a wealthy couple who seem to have it all—they're fun, well-traveled, and very generous with their money. But they are also very, very dangerous. Phil and Mel are not who they say they are, and this is no random vacation friendship.

Super Volcanoes revels in the incomparable power of volcanic eruptions past and present, Earth-bound and otherwise, and explores how these eruptions reveal secrets about the worlds to which they belong. Science journalist and volcanologist Robin George Andrews describes the stunning ways in which volcanoes can sculpt the sea, land, and sky, and even influence the machinery that makes or breaks the existence of life.

The ancient Egyptians are an enduring source of fascination - mummies and pyramids, curses, and rituals have captured the imagination of generations. We all have a mental picture of ancient Egypt, but is it the right one? How much do we really know about this great civilization? This second edition of Ancient Egypt: A Very Short Introduction explores the history and culture of pharaonic Egypt, including ideas about Egyptian kingship, ancient Egyptian writing systems, and the history of Egyptology.

We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?

This Very Short Introduction takes listeners into the inferno of a racing pyroclastic current, and the heart of a moving lava flow, as understood through the latest scientific research. Exploring how volcanologists forensically decipher how volcanoes work, Michael Branney and Jan Zalasiewicz explain what we do (and don't) understand about the fundamental mechanisms of volcanism, and consider how volcanoes interact with other physical processes on the Earth, with life, and with human society.

In this fully updated fourth edition, Pinder and Usherwood cover the migrant crisis and the UK's decision to leave the Union, set in the context of a body that is now involved in most areas of public policy. Discussing how the EU continues to draw in new members, they conclude by considering the future of the Union and the choices and challenges that may lie ahead.

The Oxford Handbook of Lord Byron offers the latest in critical thinking about the poet that defined the Romantic era across Europe and beyond. The volume presents forty-four groundbreaking essays that enable listeners to assess Lord Byron's central position in Romantic traditions and his profound and far-reaching influence on British, European, and world culture.

Following the discovery of the Higgs boson, Frank Close has produced this major revision to his classic and compelling introduction to the fundamental particles that make up the universe. Frank Close takes us on a journey into the atom to examine known particles such as quarks, electrons, and the ghostly neutrino, and explains the key role and significance of the Higgs boson. Along the way he provides fascinating insights into how discoveries in particle physics have actually been made, and discusses how our picture of the world has been radically revised in the light of these developments.

In Origin Story, medical historian Howard Markel recounts the two-year period (1858 to 1860) of Darwin's writing of On the Origin of Species through its spectacular success and controversy. Simultaneously, Markel delves into the mysterious health symptoms Darwin developed, combing the literature to emerge with a cogent diagnosis of a case that has long fascinated medical historians.

When Ronald Reagan chose C. Everett Koop to be Surgeon General of the United States in 1981, liberal politicians, women's groups, and even the public health community opposed the nomination because of his conservative social views and strong anti-abortion beliefs. By the time he left office in 1989, the same people who had vilified him as "Dr. Kook" were singing his praises, and many conservative politicians and activists were criticizing him as a traitor.